High Street Marketing Co. is a Rochester-based boutique marketing agency offering highly effective video marketing and blog writing services for small businesses.-Write, edit, and proofread weekly blogs for small business and non-profit clients; boost SEO, establish brand voice, and foster thought leadership-Facilitate all content creation for blogs with research, strategy consulations, and the development of editorial calendars-Promote blogs over clients’ social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube-Manage and improve organic search engine performance based on clickthrough rates, traffic, and conversions-Conduct website and social media audits to determine critical next steps for content strategy-Consistently meet tight deadlines while effectively managing multiple projects-Communicate with all team members via Slack remote software, Trello, and Microsoft Office 365

Fisher Media is a Rochester-based video production company dedicated to meeting clients’ business goals with quality video content and copywriting.-Write scripts for video projects, including commercials for broadcast media, documentary-style films, and tutorials-Provide exceptional writing, editing, and proofreading for print and web content, including blogs, web pages, email marketing, business collateral, and social media-Research, write, and edit materials across various industries and disciplines; edit and proofread content for ESL writers-Consistently meet tight deadlines while effectively managing multiple projects -Communicate with all team members via Slack remote software, Trello, and Microsoft Office 365

BOA Editions is a Pulitzer Prize and National Book Award-winning not-for-profit publisher of poetry and other literary works, which fosters readership and appreciation of contemporary literature. By identifying, cultivating, and publishing both new and established poets and selecting authors of unique literary talent, BOA brings high quality literature to the public. -Oversee and coordinate all aspects of marketing, including developing messaging strategy and writing descriptive copy for 20-24 new print and electronic titles per year (120+ to date)-Manage e-commerce website (Shopify), including daily blog and web content writing (WordPress), using SEO best practices to improve SERP rates-Direct and write for all email marketing campaigns (50+ per year for 8,000+ subscribers), including a quarterly electronic newsletter-Strategize and manage content for social media platforms, including Facebook, Twitter, Instagram, YouTube, and Pinterest-Coordinate, design, and write for all advertisements (print and web), collateral, product catalogs, and promotional materials*BOA Editions created this expanded position for a more direct focus on marketing efforts.

BOA Editions is a Pulitzer Prize and National Book Award-winning not-for-profit publisher of poetry and other literary works, which fosters readership and appreciation of contemporary literature. By identifying, cultivating, and publishing both new and established poets and selecting authors of unique literary talent, BOA brings high quality literature to the public. -Directed all aspects of the book production process, including first-pass developmental editing, second-pass line and copyediting, final-pass proofreading, and all printing for first runs and reprints-Oversaw and handled all marketing efforts for BOA, its books, and its authors -Served as the in-house graphic designer and copywriter for all advertising (print and web), collateral, and promotional materials-Served as sole publicist for BOA titles and authors, including New York Times-bestselling authors and world-renowned poets-Coordinated submissions processes for annual poetry and short fiction contests-Hired and supervised 6-9 interns and 4-5 freelancers (graphic designers, cover designers, and typesetters), per year-Participated regularly on committees and subcommittees of the Board of Directors to plan new outreach campaigns-Garnered book reviews and features from: The Boston Globe; Jimmy Kimmel Live!; Los Angeles Times; The New York Times Book Review; The New Yorker; NPR; O, The Oprah Magazine; PBS NewsHour; Vanity Fair; and Washington Post, among others-Conceptualized and executed a yearlong publicity campaign for BOA’s 40th anniversary, including a global social media campaign and a complete website overhaul

The Democrat & Chronicle's Arts Community Blog is a blog site for Rochester’s largest newspaper, with posts that are also published in the D&C daily print edition.-Write and publish monthly blog content for BOA Editions, Ltd.-Optimize content for search engines and lead generation-Support and promote the organization’s offers to attract site visitors through search, social media, and email subscribers

-Created, designed, and distributed weekly online bulletin of announcements and news to Roberts students, faculty, and staff -Wrote, proofread, and edited weekly announcements and news -Organized and arranged announcements with graphics, hyperlinks, and video content -Worked directly with Associate Dean for Student Programming

-Wrote media alerts and press releases for distribution to PR -Wrote advertorials for publications such as The Messenger Post -Conducted research and served on a task force to plan the launch of the college’s first-ever website news page