Jenna Phillips Email & Phone Number

Dallas/Fort Worth Area

• Entrepreneur and owner of lifestyle photography business.
• Designed and developed custom photography website highlighting a unique selling story to reinforce the of importance of photography.
• Created Social Media accounts and developed local marketing plans to grow business visibility and drive 25% growth in new customer acquisitions in a highly competitive and oversaturated market.
• Drove customer loyalty through unique programs developed in custom small business CRM platform.
• Leveraged email marketing campaigns that triggered 30% repeat bookings with existing customer base.

• Shopper Marketing dual role- Account Director, Brand Excellence team and Partnerships team for client Keurig Dr Pepper.
• Effective coordinator of cross-functional communication; laser focused on ensuring shopper plans included, brand strategy and positioning, consumer and retailer insights to reach shoppers at the retail level.
• Executed over 25 unique partnership programs with complimentary external CPG partner brands; driving incremental sales volume, brand loyalty, and customer engagement with co-branded merchandising displays, coupon.
• Led all shopper marketing programs on assigned brands from start to finish; brand positioning and strategy, concept creation, creative development, project management, legal approvals, sell in process, execution.
• Collaborative leader of strategic research project; presentations of the findings to C-Level leadership led to the development of innovative CSD and alcohol partnership programs.

• Shopper marketing lead for Keurig Dr Pepper in both the retail environment and Fountain Food Service (FFS) industry.
• Analyzed, developed, and implemented more than 40 FFS marketing programs per trimester that provided sustainable volume growth by driving restaurant traffic, incidence, serving size, and availability.
• Leveraged strategic consumer insights, sports sponsorships, and custom local store marketing programs to create successful selling story for the Dr Pepper brand; gaining new distribution in key FFS account, Buffalo.
• Researched strategic insights to develop innovative shopper marketing programs growing brand awareness and brand equity, driving trial, and growing sales across Grocery, Drug, and Convenience channels.
• Harnessed the power of Integrated Marketing including SEO, PPC, Social Media, Mobile, and in-store media to influence purchase decisions at various points throughout the path to purchase.
• Drove engaging customer loyalty experience for Popeye’s restaurant customers with turn-key promotional cup program; led all elements of program execution including concept writing, creative development, project.

Dallas/Fort Worth Area

Dallas, TX

Chicago, IL And Dallas, TX

• Cross-functional team leader for internal agency and Frito-Lay’s shopper marketing teams.
• Developed insight driven, multi-brand shopper programming across multiple retail channels including Grocery, Drug, Mass, and Club.
• Leveraged the power of analytics for strategic development of unique shopper marketing programs for Frito-Lay’s Annual Operating Plan.
• Successfully navigated complicated internal creative and legal approval processes to ensure successful execution of Big Bet programs including Summer, Holiday, and Super Bowl.
• Provided valuable marketing training sessions by researching and presenting the latest in industry technology and shopper insights.
• Provided weekly competitive brand analysis for all team members.

Chicago, IL

• Solely responsible for managing a portfolio of 25 regional accounts plus client leader on CPG clients Alberto Culver, Johnsonville, Unilever, and Sargento.
• Delivered revenue growth of 30% with sales to new regional accounts.
• Planned new and innovative ways for clients to reach shoppers via in- store media planning and promotional programs.
• Rebuilt a once-strained client relationship by providing excellent customer service on the second largest national account, Kimberly- Clark.
• Provided additional marketing support to clients by providing bilingual Spanish translations.

Bachelor Of Science, Business; Marketing, Management; International Business

Spanish Minor

Bs, Marketing, Management, International Business

Activities and Societies: Delta Sigma Pi