Jenna Deweese Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Wilmington, De, Us

Scottsdale, Az, Us

• People Leadership – Managed 4 direct reports, while continuing a full-time individual contributor role & participating in strategic sessions with other managers to improve operational excellence. • Resource Allocation – Took the time to understand the strengths of my team and then allocate resources appropriately to develop a new vertically-aligned stakeholder management process to support Product, Sales & Marketing, Finance & Accounting, Supply Chain & Manufacturing.• Reporting Tool Administration – Planned, executed, and maintained new implementations of Tableau Server, Tableau Online (including Tableau Bridge), and Power BI, including vendor management, permissions design, project management, and partnering with InfoSec, Infrastructure, and IT Support to coordinate implementation and maintenance.• Hiring – Hired 3 Business Intelligence Developers & a Data Scientist including writing job descriptions, sourcing, resumé review, interviewer selection & criteria definition, interviewing, offer negotiation, and onboarding.• Career Development – Coached Leadership Development Program (LDP) Participants, Interns, and Tenured employees into new roles by identifying opportunities to expand their skill sets, and foster collaborative growth opportunities through things like a python coding challenge, or attending seminars together.• Strategic Partnership – Collaborated with product leadership to identify critical software analytics standards needed to support cross-product analytics and connect to sales and supply chain data. Provided several trainings with product leadership on vision and goal-setting methodologies.

Scottsdale, Az, Us

• Data Architecture – Designed and managed the execution of a new Enterprise Data Warehouse, designed to scale through the upcoming two years of CRM & ERP migration.• Cross-Departmental Collaboration – Regularly led and participated in cross-departmental projects. Partnered with IT Leadership, Systems Administrators, and outside consultants to design, resource, and build reconciliation reports to ensure proper integration between systems, and enable reporting for SOX audits. • Regulatory Partnership – Frequently partnered with Internal Audit & InfoSec to ensure process controls across Business Intelligence, with special consideration for PII, Criminal Justice Information Systems (CJIS) data & SOX compliance.• Migration Leadership – Managed the creation of 100+ operational & integration reconciliation reports for a 2-year, multi-million-dollar Salesforce & Microsoft D365 implementation project. Directed a team of 2 BI Developers and worked with business stakeholders and System Administrators to identify requirements, plan, and execute.

Santa Clara, California, Us

• Data Science for Diversity & Inclusion – Worked with Senior Data Scientists on the development of algorithms for initiatives that help Intel achieve its diverse representation goals, and facilitate equity through internal career progression.• Python Natural Language Processing & Machine Learning – Leveraged python machine learning and natural language processing (NLP) techniques to improve talent pipeline development, internal mobility, and diversity & inclusion efforts

Santa Clara, California, Us

• External Competitive Intelligence – Collaborated with HR partners and business stakeholders to provide strategic insight, make recommendations to improve competitive advantage, and forecast future talent market opportunities• Primary Research - Worked with workforce planning and performance analysts to design, facilitate, execute, and synthesize primary research via focus groups and surveys on employee sentiment regarding trust in leadership, 360 leadership evaluations, performance management, and employee retention• HR Data Strategy & Data Governance – Led cross-company discovery and planning initiative to overhaul HR data strategy, including data governance, data modeling, resource-planning across IT & HR, prioritization process improvement, and establishment of best practices for knowledge sharing and up-skilling across HR data analyst community• Ad-hoc Data Analysis – Leveraged Python, SQL, Tableau, Power BI, and Excel to deliver quick data processing and analysis of employee, job requisition, and recognition data to help prioritize employees for pro-active retention measures• Process Improvement & Team Training – Lead team and 1:1 training sessions and developed several training decks, templates, and repeatable processes to improve communication with stakeholders, organization, and efficiency

Chandler, Az, Us

• Reporting & KPI Development – Worked with process-owners and analysts in all areas of the business to understand the processes they’re trying to improve, and the questions they want to answer, in order to recommend KPIs, build reporting for daily execution, and perform analysis to discover possible next steps to improve the business• Data Governance – Implemented a data governance framework to improve consistency and accuracy in reporting • Leadership Training – Led training on the Four Disciplines of Execution to help executives and management understand how they can focus their teams on the actions they can take every day to improve performance, and make progress toward company goals• Process Improvement & Product Marketing – Created stakeholder communications process and collateral, including service summaries, and a streamlined requirements gathering process to make it easier for the business to engage with BI• Data Modeling & Analysis – Regularly built data models and automated reports, performed analysis, and made recommendations to improve the business• Scoping & Requirements Gathering – Conducted interviews and gathered requirements to plan, design and rebuild the marketing and sales reporting database

Chandler, Az, Us

• Marketing Strategy – Partnered with senior leadership to measure & improve digital marketing and lead-capture strategies through customer acquisition funnel analysis, attribution modeling, website optimization.• Strategic Planning – Lead quarterly strategic planning activities including SWOT exercises, setting the vision for analysis and optimization efforts, writing presentations, and distilling all team plans to present to executive leadership• Data Architecture – Rebuilt the ETL process (ToadSQL), data model (MySQL), and dashboard (TIBCO Spotfire) for all funnel reporting to improve reliability and accuracy• People Leadership – Supported and managed website optimization manager including performance reviews, and providing support and training in strategic planning, conflict resolution, project management, and testing best practices for A/B and multivariate testing using Optimizely, Unbounce and KISSmetrics.

Vancouver, Bc, Ca

• Marketing Strategy – Consulted for several medium- to enterprise-level organizations, including marketing roadmap planning work for manufacturing, ecommerce, adult education, automotive, and publishing industries• National Training – Lead corporate training seminars in multiple cities nationwide, teaching marketing professionals and web developers how to maximize their use of Google Analytics, and how to get started with A/B and multivariate testing• Web Analytics Consulting – Reviewed configuration & usage of Google Analytics for compliance with best practices• Process Improvement & Product Marketing – Collaborated with the product management team to design and document new processes, and train colleagues for increased efficiency, customer satisfaction, and sales opportunities• KPI & Dashboard Development – worked with Excel, the Google Analytics API, and Tableau to build automated dashboards

Minnetonka, Mn, Us

• Consulted to senior recruiting leaders of multiple Fortune 100 & 500 companies on marketing strategy, execution, and metrics analysis• SEO & data analysis subject matter expert, responsible for creating and documenting scalable processes, educating clients and internal employees on best practices, and training new SEO team members• Project managed website builds from initial sale through completion, coordinating with internal partners and external creative agencies• Educated clients on marketing and social networking strategy and execution• Analyzed consumer data and web metrics to optimize website performance

Glendale, Ca, Us

• Top “New Account Producer” in Minnesota for the first & second quarters of 2009, and #2 producer for the remainder of 2009• Promoted twice for success with high-profile clients and proven leadership abilities• Chosen to manage event-related, high volume projects, including needs assessment, collaborative solutions brainstorming, action plan development, and client communications• Provided regional training on the effective use of social media, email marketing, and direct marketing for sales and pipeline development• Received Vendor Appreciation Award for quality in service, and verbal accolades for reliability, speed, and quality of candidates from a Fortune 50 retail corporation• Worked with clients to understand their employer brand for effective marketing and candidate selection

• Coordinated interviews, meetings, and office events for a team of six staffing professionals.• Sourced new leads for Account Managers via networking, online job boards, and other research.• Provided general office support including answering phones, screening calls, managing the office schedule, data entry, file auditing, and other projects as needed.

Cincinnati, Ohio, Us

August – November 2006: Temporary Customer Service Representative @ Capella UniversityJuly – August 2006: Temporary Operations Assistant @ Ostbye & AndersonJune – July 2006: Temporary HR Assistant @ Lifetouch

M.S., Internet Marketing

B.A., Music & Theater