Jenna Egan Email & Phone Number

Boston, Massachusetts, Us

OpenExchange securely enables virtual communications, using its video expertise, proprietary technology solutions, and premiere managed services. OpenExchange bridges the worlds of interactive videoconferencing, live streaming, and searchable on-demand video showcases. Based in Boston, New York, London, Hong Kong, and Seoul, and anchored by its experience connecting C-Suite executives in the professional investment community for over 10 years, OpenExchange makes it seamless to connect, curate, disseminate, and discover vital information critical to driving investment and business decisions.

New York, Ny, Us

Hired in newly created position to play a key role in private-equity backed company’s aggressive growth plan and long-term success providing hospitality-led property management and related services to high-end condominiums, co-ops, and commercial buildings. Developed marketing strategies to be in line with recent rebrand with a heavy focus on organic campaigns for increased visibility, customer acquisition and retention.Selected Accomplishments:◆ Budget Optimization – Streamlined vendor partnerships and adjusted marketing initiatives to optimize marketing budget spend and return.◆ Market Education – Managed company’s webinar initiative providing thought leadership and education to current clients and prospects. Created expert panels of professional service providers and internal colleagues.

Suffern, New York, Us

Brought onboard to establish and lead marketing department of privately-owned direct marketing agency in high-growth mode serving DTC and B2B retailers. Selected Accomplishments:◆ Marketing Automation – Researched and led onboarding of marketing automation system to facilitate prospecting efforts and current client communications.◆ Content Marketing – Initiated content marketing program to educate and inspire prospective clients and partners. Conceptualized industry reports utilizing first-party data aggregation.◆ Company Branding – Spearheaded rebranding leading to a refreshed company identity with improved product positioning.From predictive analytics to the customer mailbox, LS Direct Marketing is the trusted one-stop partner for today's savvy omnichannel brands to deliver data-driven, highly personalized direct marketing messages at just the right time. Through our proprietary technology and team of data scientists and designers, we help our clients with actionable print solutions to drive customer conversion and to achieve measurable ROI – at every stage of the buying journey.

Provided marketing consulting services in branding, communications, lead generation and sales enablement for clients in diverse industries. Offered in-house training for brand advocacy and communications.

Dania Beach, Fl, Us

Directed a regional marketing operations team for an industry-leading service organization providing residential community management and ancillary offerings. Led regional go-to-market strategy focused on branding, lead generation and lead nurturing. Selected Accomplishments:◆ Marketing Optimization – Collaborated with corporate resources, operation leaders and business development team for regional growth promotions focused on branding and lead generation. Developed compelling content to attract and retain clients utilizing email, newsletters and local websites with social media pages. Developed digital and print campaigns, prospective client and industry outreach at events and tradeshows, and evaluated performance metrics to report to management.◆ Brand Advocacy – Proactive in fostering a culture of brand advocacy throughout organization with over 600 internal associates to develop a focused approach in ensuring consistency in culture, branding and messaging.◆ Rebranding Efforts – Facilitated rebranding of companies that FirstService Residential had acquired with oversight of internal and external communications focused on consistent messaging and integrated branding.◆ Recognition – Awarded “Rookie of the Year” in 2014 and “MVP” Award in 2015.

Concord, Nc, Us

Led digital marketing planning and project delivery for campaigns to market e-commerce sales for LionelStore.com. Liaison with key public relations and digital marketing agencies for promotion of hobby and toy products to optimize growth, attract and retain new customers. Selected Accomplishments:◆ Sales Growth – Achieved consistent B2C sales revenue growth between 2010 – 2013 with 39% in 2013.◆ Social Media Success – Led growth in social media campaigns using in-house and agency partners to achieve 100% growth in Facebook “Likes” in 9 months and 110% growth of “Likes” for a Facebook sweepstakes campaign using organic outreach and paid ads.

Concord, Nc, Us

Directed marketing, branding, and communications for Lionel name, products and imagery with oversight of advertising, packaging design, production of bi-annual catalogs, product flyers, licensing, and website management.Selected Accomplishments:◆ Marketing Successes – Spearheaded the revamp of the online store with in-house and third-party creative and development teams to optimize success. Led a major catalog redesign and online presentation that was featured in Communication Arts. ◆ Website Optimization – Led the launch of a mobile website and introduced creative content messaging to attract and retain new clients with attainment of website traffic increase to One Million visitors in a single month.◆ Advertising Competition – Winner of the “Best Toy and Hobby Email Campaign” in 2010 for the Lionel 25 Days ‘til Christmas Newsletter.◆ Recognition – Awarded 2010 W3 Silver Winner Website in Toy and Hobby Category and 2010 W3 Silver Winner Mobile in Business Category.◆ Membership Club – Effectively managed communications and daily administration of a fee-based membership fan club called the Lionel RailRoader Club.

London, Gb

Oversaw development of media supplements for the English publishing list. Redefined media strategy for the publishing list, and the department, in general.Collaborated with book editors and production staff to create quality products on time and within budget parameters. Contracted and managed project managers, content providers, and copy editors.

Marketing agency: Assisted Account Manager with large-scale recruitment project. Responsibilities included client communication, vendor management (creative and production), trafficking, and press checks.Publishing: Oversee development of textbook companion web sites. Responsibilities included managing content providers, copy editors and media producers to ensure accurate and timely delivery of materials.

Managed projects in all mediums—print, multimedia, and web. Projects managed included advertising, annual and quarterly report publications, collateral, corporate web sites, recruitment materials, and sales presentations. Clients in the financial, information services and manufacturing industries. Successful at maintaining strong client relationships. While identifying additional marketing opportunities for clients, 80% of accounts managed signed on for additional work. Developed marketing message and ensured consistency of all marketing efforts. Coordinated design, copy and production of all projects using in-house and outsourced resources.