Jenna Schroeder Email & Phone Number

Gold Coast, QLD, AU

In this role I develop and implement marketing and communications strategies for the Black Dog Institute's program of work in suicide prevention. Initiatives within this program include the Suicide Prevention Network, Suicide Prevention Capacity Building Program and LifeSpan research dissemination.

Gold Coast, Queensland, Australia

AWLQ is one of the largest animal welfare organisations in Queensland and remains committed to creating a brighter future for animals in need. At a national level AWLQ is renowned for unique initiatives, revoking strategies and community support programs including Getting 2 Zero, a national desexing network, Golden Hearts Seniors Pet Support Program and.

Gold Coast, Australia

• Paws at the Park is the Gold Coast's award-winning dog market event, and the largest of its type in Australia. Paws at the Park began in April 2016 and has quickly grown from a small 20 stall market with 500 attendees.
• More than tripled the size of the event from the 1st (April 2016) to 2nd (August 2016)
• Most read news article on Gold Coast Bulletin
• Coverage by Channel 7, Channel 9, Gold FM, Sea FM, Hot Tomato, ABC Radio, Gold Coast Bulletin and The Sun
• Valuable funding raised for the Animal Welfare League of over $75,000
• End to end event management, marketing, PR and social media

Founded in 2020, Raise Our Voice Australia is a social enterprise working to amplify the voices of young women and gender-diverse people in politics, domestic policy and public policy.As the Head of School Engagement, I lead outreach to schools across thecountry to share the Raise Our Voice in Parliament campaign.

[Contract] As the only medical research institute in Australia to investigate mental healthacross the lifespan, Black Dog Institute's aim is to create a mentally healthier world foreveryone.During my time as the Marketing and Communications Specialist for Suicide Prevention I developedand implemented marketing strategies for:- The Centre of Research.

Gold Coast, Queensland, Australia

• WorldStack and CheckSocial are start-up Software-as-a-Service (SaaS) businesses that turn data from the surface, deep and darkweb into actionable intelligence for a range of organisations.CheckSocial is revolutionising.
• Managing all aspects of the marketing strategies for both businesses
• Content marketing, with a heavy focus on blogs, web content, social media and SEO
• Marketing automation and email marketing using Hubspot CRM
• Management of paid advertising agency
• Management of the WorldStack rebrand project

• WorldStack and CheckSocial are start-up Software-as-a-Service (SaaS) businesses that turn data from the surface, deep and darkweb into actionable intelligence for a range of organisations.Reporting directly to the CEO.
• Managing all aspects of the marketing strategies for both businesses
• Content marketing, with a heavy focus on blogs, web content, social media and SEO
• Marketing automation and email marketing using Hubspot CRM
• Management of paid advertising agency
• Management of the WorldStack rebrand project

Gold Coast, Queensland, Australia

• [Contractor] As a contractor at Study Gold Coast, I was brought on board to run the city's largest career expo; the Gold Coast Careers Festival in May 2021, followed by the 2021 Mayor's Technology and Innovation.
• Manage the 2021 Gold Coast Careers Festival end-to-event
• Manage stakeholder relationships with event sponsors Griffith University, Bond University, TAFE Queensland, Southern Cross University, the Australian Defence Force Academy, with 100% event satisfaction
• Manage relationships and communications with over 50 industry exhibitors
• Rethink and refresh the previous year's event by organising engaging talks, demos and panels relatable to attendees
• Introduce the concept of 'Faces of the Festival' - 8 Gold Coast students representing their institutions, study areas and degrees. The 'Faces' stories of their pathways to study were integrated through the Careers.

Gold Coast

[Maternity Leave Cover] As a Marketing and Engagement Officer of The School of Environment and Science I managed the student recruitment, outreach and alumni engagement activities for the School within the wider Griffith University environment. During my time at Griffith University I was involved in running digital recruitment events, such as the 12 week.

Brisbane, Australia

Hugo’s Ice Creamery is a small, Brisbane based company offering a range of single serve doggie ice creams for pups to enjoy under the table at your local café, at home, the park or after a visit to the vet! Not only is Hugo's ice cream a delicious & special treat for the hairiest member of your family, it's also made with all natural ingredients.

Gold Coast, Australia

[Maternity Leave Cover] As the Marketing Manager for HillView I autonomously managed all aspects of marketing for premium aged care communities on the Gold Coast.

Brisbane, Australia

After working at a natural therapies college with renowned naturopaths, nutritionists and herbalists, I found an undeniable love for herbal tea. I launched Me, Myself & Tea in 2014, starting with a range of teas for humans.As a massive animal lover I also wanted to do something for our furry friends too, and Doggie Tea was created after consulting with a.

Brisbane, Australia

• [Maternity leave cover] My role at QUT Business School was to manage and implement the digital content strategy of the QUT Business School to support business and user objectives.This included:
• Providing digital strategy recommendations and support to a range of stakeholders across web, blogs, social media and email marketing
• Reviewing and improving content marketing activity across web, blogs and email marketing
• Creating written content and curating photography, video, podcasts and vodcasts for the school's corporate website
• Managing web based projects to improve corporate website based on school objectives and user needs

Sydney, Australia

• My role at UTS provides marketing and communications support to the Faculty of Health in order to promote undergraduate and postgraduate health courses, research and raise the Faculty’s’ profile.Key achievements:
• Over 30% increase in postgraduate applications YoY
• Over 15% increase in first-third undergraduate preferences YoYResponsibilities:
• Implementing annual marketing and communications plan
• Managing casual promotional staff and Marketing Assistant
• Managing recruitment events such as information evenings and open days

Sydney, Australia

• My role at Think Education covered national marketing activity for three private colleges that fall under the group’s Health faculty. This included the Australasian College of Natural Therapies (ACNT), the Australian.
• Acting up into my manager's Senior Brand Manager role during a period of change at Think Education (see Senior Brand Manager position below)
• Highly successful rebranding of all colleges
• Over 30% increase in enrolments YOY across the faculty, with one college as high as 74%
• 180% increase in Open Day RSVPs across the faculty
• Increase from 30% attendance rate to as high as 62% for Open Days

Sydney, Australia

• For four months of my time at Think Education I acted as national Senior Brand Manager of four private colleges under the group’s ‘Health and Wellbeing’ faculty. This includes the Southern School of Natural Therapies.
• Management of marketing strategies and plan
• Management of advertising creation
• Rebrand of parent company Think Education Group
• Budget management
• Managing PR activity

Sydney, Australia

• In my role at the American Institute for Foreign Study (AIFS) I managed all marketing activities autonomously for Camp America, Camp America Work Adventures, Au Pair in America and AIFS Volunteer:
• Rebranding individual programs to align with AIFS
• Designing marketing collateral
• Designing print and online advertisements
• Managing several websites
• Managing social media

• Coordinating outbound programs:- Camp America - Camp America Work Adventures - Au Pair in America. - AIFS VolunteerMy position involves:
• Assisting with reaching projected lead and placement targets
• Tracking and reporting leads
• Coordinating promotional events
• Running social media marketing and advertising (Facebook, Twitter & LinkedIn)
• Developing content for websites

Surfers Paradise, Gold Coast

• My position required an overall knowledge of the entire business; as onsite manager I had a high level of responsibility. My role included everything from administration and customer service to website maintenance and.
• Planning and execution of email marketing
• Website maintenance, analysis and Search Engine Optimisation
• Monitoring and updating social media and blog
• Maintenance of loyalty program database and development of strategies to increase membership
• Maintaining relationships with intermediaries, guests and apartment owners

Gold Coast, Australia

• Student Linx hosts free events which are tailored to Griffith University’s diverse student population. My role at Student Linx was to coordinate the efforts to raise the awareness of events and encourage greater.
• Maintaining relationships with Student Linx members through social media
• Advising possible strategies to the Student Linx coordinator
• Producing original content for blog
• Proof reading and editing other contributions to blog
• Liaising with event managers to determine appropriate marketing of particular events

The Ruhr Valley Intern program, organised by the Griffith Business School, takes place in the German city of Essen for three months. As a participant of the program I was placed with the firm 'Stamm & Belz' where I am rebuilding their website, launching online marketing mechanisms and learning the ins and outs of an events company.

My position at Gold Coast Tourism was gained through the Industry Mentorship Program of Griffith University, with my mentor being the digital marketing director. I assisted Tim Lovitt in the coordination of the ‘Your Coast’ viral email campaign and was fortunate to attend industry conferences such as Tourism Futures, where I gained invaluable insight into.

Pathway To Politics

I am thrilled to announce that I have been accepted into the Pathway to Politics program which kicks off at QUT in July! Run nationally by.

Graduate Certificate In Digital Communication, Marketing

Bachelor Of Business, Tourism, Marketing

Activities and Societies: Industry Mentoring Program 2009, Ruhr Valley Interns 2009-2010, Student Linx, writer for Getamongstit Student.

High School