Institutional Marketing Manager
Marketing Manager / Associate Brand Manager- Spearheaded customer contact campaign initiatives via various channels: direct mail, email, website, exhibit booth, phone, journal / magazine, radio, newspaper, television, and other forms of general media- Provided design & creative direction to graphic designers for company publications & communications- Coordinated production schedules with printers, service providers, and graphic designers - Maintained fiscal financial responsibility across multiple accounting unit budgets- Guided trade show operations: booth inventory, design, set-up, shipments, scheduling and staffing- Analyzed marketing initiatives, estimated and measured return on investment statistics for campaigns- Planned logistical & promotional needs for events: clinics, workshops, performances, and sales- Served on the Charitable Giving Committee, to assist music education programs in needProduct Manager / Buyer - Merchandised product across sales channels: direct mailers, websites, emails and print advertising- Negotiated special pricing and product buys with key vendors and manufacturers- Recommended & accomplished merging two competing company brand divisions to take advantage of combined efficiencies for further growth and development overall- Contributed to website platform conversions as well as corporate consolidation initiatives- Ensured sales staff was appropriately trained on product offering from select manufacturersMarketing & Media Coordinator - Oversaw direct mail circulation strategies for customer contact campaigns including targeted customer segmentation, prospect customer acquisition and mail file merge / purge operations- Corresponded with paper suppliers, list processors, and printers to execute various direct mail projects- Coordinated print advertising opportunities and exposure with industry publications- Assisted in launching initial stored value gift card initiative