Sonar enables change intelligence in the modern day GTM tech stack by giving you x-ray vision for your Salesforce, exposing how your data is used, when it changes, and how it’s working. Learn more at https://seesonar.com/.

Copient Health was founded in early 2019 to address the inefficient use of one of a hospital's most expensive resources: the operating room. ASCs and health systems partner with Copient Health to reclaim unused block time & connect open time with providers who need it, maximizing revenue along the way. Learn more at https://www.copienthealth.com/.

Pavilion, formerly Revenue Collective, is a private, invitation-only community of sales, marketing, and CS executives at growth-focused companies.

• In partnership with S/M/CS leadership, manage the vision and strategy for technology stack and associated processes within the revenue org, with a focus on Salesforce.com as our company operating system and any connected tools with the Salesforce ecosystem (Marketing Automation, Sales Engagement, Customer Success Management, Analytics, etc.); manage all CRM integrations resulting from M&A activity, totaling 4+ CRM integrations to date• Act as the bridge between marketing, sales, customer success, finance, legal, and associated departments with an emphasis on data and integrated processes spanning from lead generation to customer advocacy• Champion and manage internal revenue enablement program, including sales/CSM onboarding, internal certifications, playbook development, enablement content, and more• Spearhead sales territory design, compensation plans, lead flow and sales stage entry/exit definitions, and team handoff processes• Oversee a talented team spanning four verticals within the Revenue Org (technology, operations, data, and revenue enablement), focused on maximizing the efficiency of all touchpoints within the buyer and customer journeys• Evaluate performance and effectiveness of sales and marketing efforts with an emphasis on ROI attribution, predictive analytics, forecasting, and actionable metrics

• Oversee a talented team spanning four verticals within the Revenue Org (technology, operations, data, and revenue enablement), focused on maximizing the efficiency of all touchpoints within the buyer and customer journeys• Promote alignment of marketing, sales, and customer success via joint processes, metrics, and tools• Create strategic vision to improve organizational alignment and increase productivity through best-in-class tools and technology, documentation of sales, marketing, and CS processes, and establishment and enforcement of business rules and procedures• Evaluate performance and effectiveness of sales and marketing efforts with an emphasis on ROI attribution, predictive analytics, forecasting, and actionable metrics

• Guided leadership on Clockwise.MD go-to-market strategy and messaging as a part of the DocuTAP suite of products• Oversaw daily marketing operations, sales operations, and business development for Clockwise.MD

• Managed Clockwise.MD's marketing and BDR channels, including all inbound and outbound efforts• Built marketing foundation from a team of one — including website redesign, lead assignment processes, inbound marketing strategy, outbound BDR processes, PR, social media programs, reporting and analytics, trade show strategy, and email marketing programs — to a full team of marketing and business development professionals• Oversaw messaging, content creation, email marketing efforts, customer communications, and pipeline measurement

• Manager of Pardot's award-winning blog, responsible for working with internal and external writers, overseeing our editorial calendar, and growing our contributor network• Acted as Content Lead for Pardot's 2015 Dreamforce keynote presentation, which involved developing the presentation story, slides, customer interviews, supporting comedy materials, and handling all session logistics; the session received a 4.6/5 rating from attendees• Acted as Content Lead for Pardot's top lead-generating assets, including Pardot's Interactive Guided Tour, "10 Tips to Accelerate Your Pipeline" e-book, "5 Sales Hacks to Dominate Your Quota" e-book, "Marketing Automation and Your CRM: The Dynamic Duo" e-book, and more• Presented on Pardot's content strategy at Dreamforce 2015 and to Salesforce's Partner Network in November 2015• Developed a new company-wide messaging framework that will form the foundation for marketing and sales messaging in 2016• Established a content measurement system to track content performance and make informed decisions based on trends

• Managed the Pardot blog, Silver Award Winner at 2014 Content Marketing Awards, including post scheduling and working with a team of internal and external writers• Crafted and edited 2-3 original articles per week for the Pardot, Salesforce, and ExactTarget blogs focused on marketing, email marketing, content marketing, social media, and marketing automation best practices• Created original, long-form content to support thought leadership and demand generation efforts, such as the "Complete Guide to Lead Nurturing" and "25 Marketing Automation Tips Straight from Sales" white papers.• Supported copyediting needs of marketing, sales, and executive teams• Turned client case study interviews into detailed write-ups to be used for demand generation and as sales collateral

• Worked with Terminus' founding members to develop the company's first revolution of brand messaging• Wrote and edited long- and short-form content to form the foundation of Terminus' lead generation strategy and spread awareness of account-based marketing as a new product category

• Created and revised copy for more than 100 new and existing sponsored campaigns on the core and UK WebMD sites• Crafted original copy for ad banners, branded pages, newsletters and programming drivers while balancing creativity and medical, legal, and regulatory restrictions• Optimized current sponsored campaigns to improve performance using SEO and internally-generated best practices• Translated in-house experiences into training materials for new freelance resources• Responsible for monthly posts to the WebMD FIT Teen blog

• Created and revised copy for new and existing sponsored campaigns on the core and UK WebMD sites• Crafted original copy for ad banners, branded pages, newsletters and programming drivers while balancing creativity and medical, legal, and regulatory restrictions• Generated support material for new internal research database and presented the material in a department-wide instructional, interactive presentation• Translated in-house experiences into training materials for new freelance resources• Responsible for monthly posts to the new WebMD FIT Teen blog

• Functioned as assistant producer during interviews for the Get CONNected TV show• Generated creative and innovative interview questions prior to interviews through thorough research of clients (Hilary Duff, Ken Follett, etc)• Increased traffic to social media outlets by 50% through improved SEO copywriting efforts• Created short, catchy titles and descriptions of segments before sending them to Comcast• Proofread scripts for errors.