Jenna Hector Email & Phone Number

Toronto, On, Ca

Caribbean & North America

▪Managed digital brand presence for Caribbean and International companies including Starbucks, Kraft Heinz and BMW▪Managed a team of six highly skilled professionals▪Managed an average ad spend of US$50,000/year for Facebook, Instagram and Google▪Produced robust analytical reports, including competitor insight and recommendations for future campaigns

Trinidad And Tobago

▪Collaborated with cross-functional teams in the Premium Beverages division to develop marketing and communications plans that leverage the social media space▪Managed and executed all aspects of digital campaigns including developing content across owned and earned social channels (Facebook, Instagram, YouTube, www.naughtygrapett.com)▪Designed online ads using Photoshop▪Created and designed online promotions using Offerpop’s platform▪Managed in-house CRM application and analyzed data▪Leveraged measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives (Facebook Insights, Hootsuite, Sprout Social, Social Express)▪Engaged in Search Engine Optimization strategies for Diageo brands (Johnnie Walker, Baileys, Smirnoff) and The Naughty Grape website▪Assisted in the new Corporate Customer initiative for Diageo’s Reserve portfolio and Moët Hennessy portfolio▪Spearheaded Smirnoff Digital UGC Board project at Life In Color Trinidad

Chaguanas, Trinidad

▪Developed and launched www.shopcourts.com as part of a team▪Managed online promotions and content for 11 Caribbean countries and USA▪Defined regional guidelines for website in order to standardize e-marketing strategy and guarantee compliance by each country▪Developed modifications and new information requirements related to the website’s aesthetics in order to ensure its quality▪Engaged in Search Engine Optimization strategies▪Created monthly reports on website activity and sales using Google Analytics and Magento▪Defined newsletter content and monitored its effectiveness using MailChimp▪Monitored and uploaded social media content▪Procured marketing merchandise for shopcourts.com▪Assisted in a new Campaign Management initiative▪Travelled to Belize to train and oversee product photography process for the website▪Attended annual marketing meetings in Miami

▪Developed content for internal media communications platform▪Planned marketing events and hosted workshops for employees▪Managed the creation of a 3645 square foot gallery, including: sourcing artwork, organizing placement of artwork and lighting, and writing art descriptions▪Wrote internal and external communications for Bell Marketing and Intelligence executives▪Edited content produced by other departments to ensure consistency with Bell branding regulations, grammar and styleAccomplishments:▪Received “Top Performer” Award

Master Of Marketing (With Distinction), Marketing

Focused studies in market research, advertising, project management

Hba, Digital Enterprise Management (Honours)

Focused studies in marketing, advertising, public relations, media communications, business management, economics, accounting, finance.

Digital Certificate

Focused studies in graphic design, web design, film, photography, animation, computer networking