Branded was acquired by Dynata in June 2022.

Branded was acquired by Dynata in June 2022.

Spearheaded platform operations and new client implementation; worked with national media and digital agencies to equip customers with self-service technology for online video advertising planning, ordering, and performance reporting. Managed development projects to enhance advertising management platform; partnered with R&D (comprised of Product, Engineering, QA) and Account Management teams to outline and execute sprint plans, timelines, and deliverables. Led project communications, oversaw meetings to finalize acceptance criteria, developed project documentation and calendar, and created feature trainings; established clear communication across all groups that enhanced product features, grew user engagement, and improved collaboration. Served as Technical Product Owner for API integrations, dashboard development, and process documentation; analyzed customer and project lifecycle to design and implement new workflow automation solutions. Presented new Agile processes company-wide, standardized prioritization of issues and requests, and trained all personnel on new processes. Acted as liaison to end users, led QA testing, trained customers, and served as “voice of customer” to report issues to Engineering; onboarded customers with limited issues, improved engagement, and ensured platform improvements. Introduced new Service Desk to lead technical support initiatives, reviewed technical and customer issues, escalated support actions to technical teams, and served as customer point of contact throughout resolution process. Improved Performance Dashboards and API, gathered user input, developed new wireframes, led project teams, and reviewed deliverables; designed dashboards and reports that saved 8 hours in manual work monthly. Promoted to VP after introducing impactful onboarding and implementation programs that increased customer retention and growth, also contributed to business and service scaling through automation.

Created and managed new Operations team responsible for the implementation, optimization and reporting of YouTube video ad campaigns; built team of six Operations, Media, Campaign, and Data Analysis personnel.New team improved campaign launch times by 85%, drove operational efficiencies to handle multiple deliverables, and introduced new automated processes that reduced data errors and increased campaign impacts for clients. Developed new job descriptions, recruited personnel with outside agencies, and interviewed and hired new team; delivered training program covering internal platform, campaign lifecycles, and marketing best practices. Devised new SOPs, introduced new training documentation, implemented tracking tools, and developed Salesforce business rules that increased efficiency and productivity by 20%.Led customer support improvements by creating collaborative and automated project management workflow on Desk.com; improved SLA times, reduced repeated issues, and improved customer satisfaction.

Served as point of support for reseller accounts; oversaw launch and optimization of campaigns, created performance reports, monitored accounts to ensure SLAs and KPIs were continuously achieved, and led customer communications.Collaborated with Sales and Strategy teams throughout sales process to create presentations and perform product demonstrations to customers. Created new billing and reconciliation process, worked with Accounting department to develop revenue reports, and implemented cost accounting fields in Salesforce; enabled collection of over $50K in unpaid invoices.

Led operations of display advertising campaigns for national brands across a wide range of industry categories including automotive, CPG, financial services, healthcare, retail, telecom and travel; managed revenue and increased profitability of campaigns by 45% over a two-year period. Prioritized product features with Senior Leadership team, worked with Analytics, Data Science, and Product Development teams to improve existing features, and assisted in defining project scopes and scheduling.Implemented new programmatic media buying strategies that enabled advancements and innovation in data science and business development; established Programmatic Display Team and managed two specialized Client Services Managers. Improved marketing campaigns to achieve high ROIs for clients, implemented new targeting strategies, suggested campaign improvements, managed margins, and provided customer reports to showcase changes. Collaborated with Sales team to retain and grow existing business, secured additional business by proposing creative campaign strategies, and provided end-to-end customer service for technical support, reporting, and campaign analysis.