Marketing/Business Development Manager
Maron Di Brugnera, Pordenone, IT
- Designed and developed marketing literature, product catalogs, presentations, direct mailers and training materials. Included digital marketing and website updates and maintenance
- Responsible for trade show booth design as well as organizing, setting up and attending all trade shows for the company including coordination and attending international trade shows with the L&S Group. Attended all.
- Created brand awareness and communicated new product developments to current and prospective clients via press releases and email newsletters
- Researched markets, opportunities and new partnerships to generate leads for the sales team. Developed targeted marketing campaigns by differentiating market segments and current trends based on industry type
- Built and maintained relationships with key people in the industry by joining industry related organizations and attending networking events
- Spearheaded social media and blog development for platforms such as Facebook, Twitter and LinkedIn