Jenna Stauffer

Jenna Stauffer Email and Phone Number

eCommerce Growth Expert | Specializing in Retention, Paid Ads, and Customer Journeys | Ex-Parade @ JKS Consulting LLC
Clovis, California
Jenna Stauffer's Location
Denver, Colorado, United States, United States
Jenna Stauffer's Contact Details

Jenna Stauffer personal email

n/a
About Jenna Stauffer

An experienced growth marketer and consultant with expertise in both acquisition and lifecycle marketing strategies. Proven success in scaling customer bases and revenue, including driving a Series A startup to $10M in its first year. Skilled in managing multiple paid channels, optimizing performance, reducing CPA, and enhancing ROI. Known for creating data-driven campaigns that improve acquisition, streamline customer journeys, and leverage automation to boost lifetime value (LTV) and reduce churn.

Jenna Stauffer's Current Company Details
JKS Consulting LLC

Jks Consulting Llc

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eCommerce Growth Expert | Specializing in Retention, Paid Ads, and Customer Journeys | Ex-Parade
Clovis, California
Employees:
10
Jenna Stauffer Work Experience Details
  • Jks Consulting Llc
    Founder, Growth Marketing Consultant
    Jks Consulting Llc Oct 2021 - Present
    As an eCommerce growth marketing consultant, I manage end-to-end lifecycle and paid marketing strategies across core channels (Meta, Google, TikTok) and shopping-focused channels (Amazon, TikTok Shop). I also lead UI/UX updates and introduce upsell opportunities to optimize customer acquisition and performance across platforms.• Develop and implement lifecycle marketing strategies, driving 200+% YoY email revenue growth during BFCM 2023.• Manage multi-channel campaigns (email, SMS, digital) leading to a 20% MoM store revenue increase and a 53% rise in email open rates.• Leverage data analysis and cross-functional collaboration to optimize customer journeys, boosting email performance by 42% and reducing blended CAC by 33%.• Manage end-to-end strategies for all major paid marketing channels, including launching Amazon ads. For example, an affordable beauty client achieved a 30% lower CPA through Amazon ads than Meta Ads within two months on a five-figure budget.• Reallocate budgets across paid platforms to increase ROI. For example, with an affordable beauty brand, I focused 55% of its paid social budget on Instagram Stories ads and 25% on TikTok In-Feed Ads, resulting in a 21% increase in ROAS within six weeks.• Research relevant, high impact keywords and implement daily optimizations to improve ROI. For example, after three months of optimizations, a health and beauty client saw increased paid search revenue from $180K to $248K.
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  • Parade
    Head Of Growth Marketing
    Parade Jun 2020 - Oct 2021
    Brooklyn, Ny, Us
    As the Head of Growth at Parade, I led both lifecycle and paid marketing efforts as a solo contributor, handling everything from strategy to execution for one of the fastest-growing D2C startups. I managed end-to-end campaigns across multiple platforms, significantly driving revenue growth and helping the Series A startup reach $10M in its first year.• Optimized lifecycle marketing campaigns, driving 15%+ month-over-month growth and reducing first-time customer blended CAC by 43%.• Executed advanced segmentation strategies, boosting email revenue contribution from 6% to 12% in four months.• Led acquisition-focused marketing initiatives, driving 15%+ MoM growth and reducing first-time customer CAC by 43%.• Managed affiliate networks in coordination with a PR agency to amplify efforts, increasing affiliate-driven revenue from 3% to 8% during new category expansion launches.• Oversaw a 7-figure quarterly budget across five channels, reducing blended CPA from $45 to $30 in four months.
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  • Simon Data
    Performance Marketing & Analytics Manager
    Simon Data Dec 2019 - Jun 2020
    New York, New York, Us
    I led the strategy and optimization of LinkedIn, Google Ads, newsletters, and podcasts to drive lead generation and engagement. I focused on using data-driven insights to improve campaign performance and collaborated with teams to enhance customer personalization efforts across marketing channels.• Increased LinkedIn campaign ROI by 47%, driving over 2,000 qualified leads in Q1.• Led Google Ads strategy, resulting in a 35% decrease in CPC and a 60% increase in MQLs over six months.
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  • Thesis
    Growth Manager
    Thesis Sep 2019 - Nov 2019
    Brooklyn, New York, Us
    As a Growth Marketing Manager, I managed five paid media clients, ranging from eCommerce to service-based companies. In this role, I served as the main point of contact for clients, conducting weekly reporting meetings, and remaining available via Slack for any last-minute requests or updates. I was responsible for managing both Google Ads and Facebook Ads for each of the five clients, overseeing both creative and media strategy.
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  • Nuts.Com
    Senior Associate, Acquisition Marketing
    Nuts.Com Apr 2019 - Aug 2019
    Jersey City, New Jersey, Us
    As Senior Associate of Acquisition Marketing, I managed all paid channels, handling strategy, budgeting, execution, and performance reporting. I optimized customer acquisition costs and AOV through bid strategies, copy testing, and facilitated a transition between two agencies for paid search and shopping ads at Nuts.com.• Developed a CAC to LTV model to guide paid media strategy, optimizing channel investments and keyword targeting.• Created a semi-automated spreadsheet for 30k keywords, resulting in a 23% increase in conversions and a 37% decrease in CAC through data-driven bid adjustments.
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  • Wayup
    Digital Marketing Manager
    Wayup Sep 2017 - Feb 2019
    Chicago, Illinois, Us
    As Digital Marketing Manager, I owned all aspects of growing the WayUp student user base. I led a team of three to grow engagement on organic social, in addition to improving and scaling performance on paid channels. I also championed a program to develop university and brand partnerships to extend our reach.• Achieved a 70% YoY increase in quality users, reducing the cost per quality user by 50% through extensive creative testing on paid media channels and testing new platforms like Snapchat and Pinterest.• Spearheaded the development of a multi-touch attribution model in collaboration with the analytics team, which led to us optimizing investment by prioritizing channels that drove more first-touch conversions, resulting in reduced overall marketing spend.• Established the inaugural 8-week summer internship program, overseeing 8 interns across various departments. Conducted professional development sessions, lunch-and-learns with industry professionals, and personalized career coaching facilitated by our CEO and Head of HR.
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  • Tabs3 Software
    Senior Marketing Coordinator
    Tabs3 Software Jan 2015 - Aug 2017
    Lincoln, Nebraska, Us
    • Utilized SQL, Google Analytics, or Microsoft Excel for data analysis depending on the complexity, urgency, and size of project• Maintained strong relationships with 23 vendors and two PPC/design agencies to ensureopen communication about deadlines, budgets, and that expectations are met• Developed promotions to increase leads by 19% and increase sales by 9% in one year, while reducing cost per lead by 13%• Evaluated the User Experience for desktop and SaaS software and drive changes to improve color, icons, usability, and intuitiveness of the software. • Worked with Photoshop, InDesign, and Illustrator to develop brand color palettes, web ads, printed promotional materials, and other marketing and product collateral. • Coordinated focus groups and user interviews to evaluate needs, wants, pain points, and other valuable user data to guide product development, training programs, and marketing campaigns.• Developed email campaigns through MailChimp to reach almost 15,000 subscribers with campaigns ranging from promotional to educational and tested via A/B testing and automation.
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  • Lifestrokes Swim School, Llc
    Front Desk Attendant
    Lifestrokes Swim School, Llc Feb 2014 - Dec 2014
    • Created numerous promotional materials in various mediums to promote LifeSTROKES Swim School.• Effectively communicated with parents, vendors, and other businesses to allow quick resolution to potential problems.• Strategically organized session schedule to permit over 1,000 students in their required skill level and requested time and/or teacher.• Processed payments and registrations within a timely manner and communicate effectively with all involved parties to ensure accuracy.
  • Walt Disney World
    Digital Marketing Intern
    Walt Disney World Jun 2013 - Dec 2013
    Lake Buena Vista, Florida, Us
    • Developed an overarching editorial calendar that integrates the Digital Marketing editorial plan, as well as the media plan to prevent miscommunication and missed opportunities.• Analyzed past campaigns that were promoted through multiple platforms to unfold the overall story and determine the successes and opportunities.• Created Facebook performance benchmarks to determine success in a new and innovative way to encourage more engaging and efficient posts.
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  • Gopher Sports
    Social Media & Web Analytics Intern
    Gopher Sports Aug 2012 - May 2013
    • Composed articles, social media posts, and other relevant materials for the Gopher Sports website under tight deadlines to increase web traffic.• Analyzed online ad campaigns and assemble weekly web reports with clear, understandable insights and data.• Interacted effectively with a wide variety of consumers from children and students to athletes and adults.
  • Student Unions & Activities, University Of Minnesota
    Marketing Assistant
    Student Unions & Activities, University Of Minnesota Nov 2011 - Mar 2013
    • Developed content for print and digital mediums• Conducted market research to increase effectiveness of promotions by 50%• Analyzed various forms of data including Google Analytics, customer responses, and social media content• Strategically produced over 30 campaigns that have increased sales by almost 30%
  • University Of Minnesota
    Program Assistant
    University Of Minnesota Apr 2011 - Feb 2012
    Minneapolis And St. Paul, Minnesota, Us
    • Efficient and strategic communication applied to class organization to create effortless planning for students and facilitators.• Organization and professionalism exercised to achieve a high standard of classes.• Consistent time management resulted in a 50% project output increase.
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  • Sampson Construction
    Marketing Intern
    Sampson Construction May 2011 - Aug 2011
    • Tailored resumés to clients’ needs and increased the marketability of Sampson Construction employees.• Composed over 400 project descriptions for the Sampson Construction website.• Effectively communicated with clients to reach their expectations.

Jenna Stauffer Skills

Social Media Marketing Social Media Strategic Communications Advertising Microsoft Office Seo Online Advertising Facebook Digital Marketing Indesign Strategic Planning Marketing Communications Data Analysis Google Analytics Market Research Digital Media Journalism Community Outreach Blogging Iwork Organizational Development Copywriting Visual Effects Marketing Fundraising Web Analytics Search Engine Optimization Process Efficiencies Microsoft Word Microsoft Excel Microsoft Powerpoint Email Marketing

Jenna Stauffer Education Details

  • Nebraska Wesleyan University
    Nebraska Wesleyan University
    Marketing
  • Southeast Community College
    Southeast Community College
    Academic Transfer
  • University Of Minnesota
    University Of Minnesota
    Strategic Communications
  • Lincoln Southeast High School
    Lincoln Southeast High School
    General Studies
  • Nebraska Wesleyan University
    Nebraska Wesleyan University
    Marketing

Frequently Asked Questions about Jenna Stauffer

What company does Jenna Stauffer work for?

Jenna Stauffer works for Jks Consulting Llc

What is Jenna Stauffer's role at the current company?

Jenna Stauffer's current role is eCommerce Growth Expert | Specializing in Retention, Paid Ads, and Customer Journeys | Ex-Parade.

What is Jenna Stauffer's email address?

Jenna Stauffer's email address is je****@****bs3.com

What is Jenna Stauffer's direct phone number?

Jenna Stauffer's direct phone number is +140249*****

What schools did Jenna Stauffer attend?

Jenna Stauffer attended Nebraska Wesleyan University, Southeast Community College, University Of Minnesota, Lincoln Southeast High School, Nebraska Wesleyan University.

What are some of Jenna Stauffer's interests?

Jenna Stauffer has interest in New Technology, Social Media, Advertising, Search Engine Optimization, Animal Welfare.

What skills is Jenna Stauffer known for?

Jenna Stauffer has skills like Social Media Marketing, Social Media, Strategic Communications, Advertising, Microsoft Office, Seo, Online Advertising, Facebook, Digital Marketing, Indesign, Strategic Planning, Marketing Communications.

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