Jenna Lee Email & Phone Number

Alloa, Gb

United Kingdom

United Kingdom

• Responsible for a team of 12 Activation Specialists across GB who are responsible for supporting high end Key Account and third space venues across the On- trade.• Driving connection and performance through deep understanding of team members, providing coaching, empowerment, and support to inspire and lead to success.• Tasked with ensuring brilliant execution in the GB On-Trade, giving customers and consumers the best experience of Diageo brands through the execution of menus, training, sampling events and full venue takeovers, the teams main objective is to drive drive the rate of sales of Diageo’s portfolio and help Diageo achieve their performance ambition.• Working closely with the Head of Key Accounts, Regional Commercial Sales Managers, Customer Marketing and Brand Teams to lead impactful activations that elevate Diageo Brands by driving brand visibility and consumer engagement. • Effective collaboration across various departments to ensure alignment and successful execution of activations.• Using category knowledge and a deep understanding of the On-trade landscape, we plan strategic activations to engage the consumer and select the right activations in the right venues to support the commercial plans.• Strategically allocate funds across multiple activations, ensuring maximum reach and impact while maintaining strict budgetary control.• Consistently measure and evaluate the effectiveness of activations through detailed performance metrics and KPIs, leading to data-driven adjustments that improve activation success.

Bridge Of Allan, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

• Developed and implemented strategic and collaborative account plans to maximise opportunity and grow revenue sales within new global client base. • Liaison with senior stakeholders, established brand plans and individual Sales Rep/MRM User KPI’s ensuring client satisfaction and retention.• Communicated and coordinated with both internal and external, global teams to deliver mutually beneficial solutions.• Built strong collaborative relationships with cross-functional internal teams providing innovative ideas to increase MRM’s offering. • Technical support with regular face-to-face and remote training for Market Lead Admin and users, providing monthly reports on performance and engagement with MRM platforms. • Identified industry trends and worked with Design and implementation teams to produce insight led, creative content and functionality, tailored to the needs of the client and their consumers. • Research and identification of new business opportunities.

Alloa, Clackmannanshire, United Kingdom

• Management and growth of top accounts through increased product penetration and increased user engagement.• Expanded Bacardi account into Western Europe through developing relationships with existing stakeholders and identifying new business opportunities.• Collaborated cross-functionally to drive client and business objectives. • Developed senior-level client relationships and continuously added value to their business through strategic insight and consulting.• Focused on improving the account P&L to increase profitability and cash flow.• Managed MRMs in-house Support Team and managed user support escalations directly while maintaining SLAs.

Alloa, Clackmannanshire, United Kingdom

• Grew and managed key accounts.• Implemented software and business process change.• Increased profitability and cash flow by focussing on P&L.• Provided continuous customer and technical support and added value to clients’ business though consulting and strategic insight at every opportunity.

Glasgow, Glasgow City, United Kingdom

• Uniquely created and managed action/territory plans and consumer-targeted sales activities for Scotland and North of England. • Managed and negotiated distribution, sales and exclusive selling rights contracts within Premium Sales Points for Marlboro and Chesterfield Brands. • Optimised brand visibility and availability within territory, tracking and reporting consumer sales results against agreed targets and ROI.• Liaison with third parties, for premium event staffing and sole financial control of yearly Territory Plan. • Recruitment, training and management of a Retail Sales Co-ordinator employed to execute planned selling activities within independent retail. • Responsible for ensuring strict compliance with marketing code, business conduct policy and internal policies as well as government legislation relating to the tobacco industry.

• Visited selected convenience, independent and on-trade outlets, promoting and selling Philip Morris products.• Built relationships with store owners, bar managers and decision-makers to ensure maximisation of every sales opportunity and of Brand Awareness. • Audited non-contracted accounts. (Brand/Pricing) to identifying future opportunities in line with the brand contact strategy.

Scotland Uk

Glasgow, Glasgow City, United Kingdom

Alloa, Clackmannanshire, United Kingdom

Bachelor Of Arts - Ba Honors, Commercial Music

Project Management, Complete

Course, Coaching Conversations For Managers And Leaders, Complete

Course, Introduction To Sustainability And Development, Completed

Course, Investigating Innovation, Complete

Course, Turn Climate Climate Anxiety Into Positive Action, Complete

Advanced Diploma, Music Industry Management And Marketing