Digital Marketing Specialist
Current* Optimizing the user journey on the website to improve digital customer experiences.* Supporting product managers and segment marketing managers, linking them to the digital team for their trade professional projects and campaign needs.* Collaborating with team members to develop and test new strategies for expanding and improving the Andersen digital experience for all customer segments.* Creating personalized journeys for customers on the website* Testing the user experience and working with the development team to implement winning variations