Jenna Thompson Email & Phone Number

Dearborn, Michigan, Us

Dearborn, Michigan, Us

Dearborn, Michigan, Us

-Founded and implemented a Test & Learn/Optimization culture and managed dedicated teams to gain learnings relative to preferred digital Client shopping experiences. -Originated and brought to market “Dealer GTM Toolkits” taking input from Dealers on their needs and working cross-functionally to create an experience to compliment National Brand activations on Ford.com.-Beginning with a complex business problem to solve, I took my love for story telling and UX and partnered that with technology to create an impactful personalized customer experience, leading to unprecedented conversion rates.-Championed the creation of a dedicated Team to focus on bringing curated social content, social best practices and access to best-in-class tools for our Ford and Lincoln Dealers. -With a passion for storytelling, I took on the challenge to leverage existing content in the ecosystem and position it in a way that would be fresh and in a Dealer’s tone of voice. Making this content available for Dealers has raised the overall engagement of Dealers in content provided for them as well as engagement with their owned audiences.

Dearborn, Michigan, Us

Overall Responsibilities-*Lincoln.com *Lincoln Owner*Lincoln Shopping Tools*Lincoln Digital Client ExperiencesKey Accomplishments and Projects-*Launched the redesigned Lincoln.com US site on Adobe Experience Manager (AEM) utilizing all-new UX and functionality. *Fostered and led a Test& Learn/Optimization culture and managed dedicated teams to gain learnings relative to preferred digital Client shopping experiences. *Consolidated Lincoln's Digital Ecosystem by on-boarding or decommissioning micro-sites in order to create a seamless, on-brand Digital Client journey. *Led discovery of Lincoln's URL and top level domain acquisition strategy. * Served as Lincon's Digital SME to lead Digital Transformation workstreams.

Munich, De

- Launched 3D Augmented Reality Apps for iPad and iPhone to support Brand training initiatives for the all-new RAV4 and Prius -Established new processes for Sales and Account management relationships and new Client onboarding. -Coordinated projects in support of GM asset creation for the Chevrolet Brand by building relationships with the agency of record and key GM clients. .

Detroit, Mi, Us

Overall Mobile Property Responsibilities-*Enterprise: Ford (m.ford.com) and Lincoln (m.lincoln.com)*Brand: LincolnLaunched projects-Lincoln Mobile Enhancement- 360/Colorizer and Gallery Pinch and zoom. Ford and Lincoln Certified Pre-owned Site MigrationFord Mobile Migration (Vendor proprietary platform to AEM); hosted on RackspaceLincoln Mobile Full Redesign (PHP to AEM); hosted on RackspaceSuperbowl #Nearlydouble Campaign- Mobile SupportLincoln Mobile 1.9 (migration to PHP/Symfony)Lincoln MKC reveal- mobileFord and Lincoln mobile Attitudinal research. Lincoln MKZ Hybrid- mobile.Additional Work- Lincoln MKC Beacon Technology Experience- 2014 SM2 Innovation SummitA Tree for the D- A Holiday E-Card and Site for Team Detroit employees and partners.

Detroit, Mi, Us

Reinventing and reimagining an iconic brand is no small task. Team Detroit together with the brand new Lincoln boutique agency, HudsonRouge, relaunched the Lincoln Motor Company in late 2012. Through multiple integrated campaigns the collective team had the world say Hello, Again to the new Lincoln. Creating a redesigned and refreshed .com experience was my first taste of Lincoln. An all-new brand needed an all new look and feel. Over 100+ unique pages were refreshed to support the new brand, with all TV and print traffic driving users to Lincoln.com. As Project Manager, I helped coordinate the team of more than 60 people that helped to make this launch successful. Primary property responsibilities included:Now.Lincoln.comLincoln.com Project launches included:Introducing the Lincoln Motor Company .com CampaignLincoln MKC Concept RevealHello, Again Campaign contentLincoln MKC Reveal (Ideation, Discovery, Design) Beyond Lincoln work, I was also responsible for the following Pro-Bono projects:"Notes from the Observation Deck"- Team Detroit's CulturezineTeam Detroit SXSW Content Hub 20132012 Q4 Quarterly Business Review- Consultant.

Detroit, Mi, Us

I served on the Digital Brand team as a Jr. Project Manager. I managed all promo boxes across Ford.com including 57+ homepage, vehicle nameplate, pricing and user experience pages. Specific responsibilities included: -Manage the requisition, creation and execution of promo boxes across all Ford.com pages. -Coordinate with teams across the Digital platform to keep Ford.com up to date with client requests. -Seek out new opportunities and areas for users to encounter promo boxes.-Obtain data from Tier II teams to promote Ford and Lincoln Sales events on Ford.com and Lincoln.com sites during specified dates. -Assist the overall Digital Brand team with vehicle reveals, launches and special projects.Special Projects:Love, Detroit Vol. 2 (2012 D Show Award Winner- Original Music) Team Detroit Holiday E-CardWarriors in Pink Billboard, Promo and Video updates2011 Q4 and Year End Review- Client Presentation2012 Q1 Quarterly Business Review- Client Presentation

Atlanta, Ga, Us

•Interacted with online communities across various platforms, including Facebook, Twitter and the Relay for Life website. •Established contact with local businesses and media contacts for event partnership.•Managed the event website and maintained up to date information for community members.•Created Relay for Life event check in on FourSquare to be used in June 2011.•Compiled a report of all interactions and postings for review by American Cancer Society staff.

London, Gb

I supported the day to day needs of an office of 70+ employees representing business development, purchasing, engineering and designing departments. Specific responsibilities included:-Planning and booking travel arrangments.-Planning and executing in office and off site program events. -Managing 4 conference room schedules.-Overseeing and managing office wide recycling program.-Authoring reports and assesments for upper managment.-Preparing "Employee On Boarding" training manuals.-Troubleshooting employee problems with Concur system. -Gathering, organizing and sending out RFQ's with data CD's for purchasing department. -Preparing outgoing shipments via FedEx Express.-Creating, tracking and revising MRO's (Material Requisition Orders).-Greeting guests and customers and screening for proper security measurments.

Dearborn, Mi, Us

Bachelor Of Arts: Business Administration, Marketing And Advertising

Diploma