Jenna Cassidy

Jenna Cassidy Email and Phone Number

Marketing & Operations Executive; Lifestyle, Sports & Wellness @ CORE Athletic Training
Jenna Cassidy's Location
Palm Beach Gardens, Florida, United States, United States
Jenna Cassidy's Contact Details
About Jenna Cassidy

Business, Marketing & Operations Executive with a proven track record and passion for improving the health of the companies she works with. Her specialty lies in understanding the needs of companies of all sizes and leading them to perform at the top of their game.Jenna has held executive marketing seats at top sports and fitness companies and is adept at myriad facets of business, including: strategy, development, operations, marketing, communications, and team management. She is also a Certified Health Coach who builds corporate wellness programs and provides personalized coaching.Jenna intelligently connects 17yrs of corporate marketing experience with her passion for sports, health & wellbeing. While consulting over the past 8 years, she has worked with companies of all sizes in the sports, health, fitness, and wellness industries. Striking a balance between strength and grace, Jenna's executive leadership, business competency, team management, and operational expertise makes her uniquely equipped to positively impact any business's bottom line.Jenna served as Vice President of Marketing for UFC GYM, Wanderlust Festivals, and USA TODAY Sports as well as in senior management positions at Microsoft, Yahoo! Sports, and ESPN. She is currently a Partner at Laguna Ventures, Executive Director of CORE Youth Foundation, Vice Chair of the Laguna Beach Chamber of Commerce, Advisor to Concordia University's Sports Management (MBA) Program, and sits on the Recreation Committee for the City of Laguna Beach. Strengths:Strategic thinker, contributor & executor Develops cutting edge revenue opportunities that yield profit Expert at shaping & launching integrated marketing solutionsEffective project manager from concept to creationCross-medium fluency in marketing, advertising & communicationsAdvanced in managing internal & external client relationshipsEffective manager with the proven capability to build, develop & empower teamsAcademic Credentials: BS, Chemistry; Certificate, Sports Marketing; Certificate, Integrative NutritionHealth & Fitness Teaching Credentials: 500HR RYT Yoga; L3 Ginastica Natural; Women's Self Defense

Jenna Cassidy's Current Company Details
CORE Athletic Training

Core Athletic Training

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Marketing & Operations Executive; Lifestyle, Sports & Wellness
Jenna Cassidy Work Experience Details
  • Core Athletic Training
    Chief Operations Officer
    Core Athletic Training Oct 2019 - Present
    Newport Beach, Ca, Us
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  • City Of Laguna Beach
    Executive Committee Member
    City Of Laguna Beach Apr 2022 - Present
    Laguna Beach, Ca, Us
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  • Laguna Ventures
    Management Consultant
    Laguna Ventures Jan 2017 - Present
    Laguna Beach, Ca, Us
    I provide management consulting for the Laguna Ventures portfolio with a focus on companies in the health & wellness industries. My consulting work is concentrated on Marketing, Communications, Business Operations, and Employee Wellness Programs.
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  • Laguna Beach Chamber Of Commerce
    Vice Chair Board Of Directors
    Laguna Beach Chamber Of Commerce Dec 2020 - Dec 2022
    Laguna Beach, California, Us
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  • Daily Bliss Yoga
    Marketing, Strategy, Operations
    Daily Bliss Yoga Nov 2015 - Aug 2017
    As a Marketing, Strategy & Operations Consultant to Daily Bliss Yoga, I provide ongoing executive leadership, strategic guidance, and management of myriad initiatives, including: market analysis, business operations, financial planning, brand building, marketing campaigns, creative development, retreat production and building & activating business partnerships.
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  • Ufc Gym
    Senior Vice President Marketing
    Ufc Gym Nov 2014 - Oct 2015
    Newport Beach, California, Us
    Responsible for multimedia marketing programs, brand management, social media & marketing, marketing communications, creative services & operations, corporate sponsorships and corporate communications across all business lines, owned & operated and franchised, domestic & international. Managed a team of nine employees charged with the dual mission of driving lead generation and building brand awareness & affinity.
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  • Wanderlust Festival Llc
    Vice President Marketing
    Wanderlust Festival Llc Sep 2013 - Oct 2014
    Hollis, New Hampshire, Us
    Develop marketing strategy and oversee tactical execution for all business divisions: festivals, events, studios, teacher training & media.Manage marketing operations, budget, advertising media planning & buying and execute integrated advertising & communications campaigns across national & local, traditional & non-traditional channels.Develop strategy for and manage Community Marketing, including business partnerships, brand ambassador program, promotional events and sponsorships.Responsible for operations supporting consumer acquisition, retention & affinity.Develop, manage and execute marketing partnerships designed to build brand awareness, drive consumer interaction, expand customer base and augment business growth.
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  • Usa Today Sports Media Group
    Vice President, Sales Strategy & Solutions
    Usa Today Sports Media Group Dec 2011 - May 2013
    Mclean, Va, Us
    Developed, implemented and managed Sales Operations & Marketing TeamEstablished Account Management, Client Solutions, Project Management Teams; Pricing OperationsFormulated sales operations roadmap and deployed across the organizationHired, trained and managed a team of twelve individuals collectively responsible for providing sales support functions, developing product marketing collateral, providing client solutions and executing integrated marketing programs across all platformsOversaw media planning and advertising packaging across print, digital, mobile, tablet, social, local broadcast & Captivate platforms
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  • Microsoft Corporation
    Director, Msn Monetization
    Microsoft Corporation May 2010 - Dec 2011
    Redmond, Washington, Us
    Drove the revenue strategy for MSN Autos, MSN Entertainment & MSN/Fox Sports; accounting for $140MM+ in revenueDeveloped and deploy the tactical monetization strategies for three leading online destinations of the MSN Portfolio: Fox Sports, MSN Entertainment and MSN AutosCultivated business partnerships that augment the growth of each site, support the portfolio strategy. Contributed demand-side and marketplace insights to shape site strategy and influence product development in an effort to maximize revenue across MSN.Created advertising platforms that balance the demands of the advertiser, while preserving the integrity of the user experience; scoped profitability and ensure corporate margin compliance.
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  • Yahoo!
    Senior Manager, Strategic Partnerships
    Yahoo! Sep 2009 - May 2010
    Sunnyvale, Ca, Us
    Developed & supported Yahoo!'s partner business strategy.Developed & implemented Yahoo! partner sales training curriculum.Managed local market and national partner relationships.Developed & presented monthly performance and quarterly business reviews for executive leadership committee.
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  • Yahoo!
    Senior Manager, Advertising Solutions, Sports & Games
    Yahoo! Sep 2007 - Aug 2009
    Sunnyvale, Ca, Us
    Managed $125MM+ in digital revenue for multiple #1-ranked properties at Yahoo! achieving consecutive 15% YOY growth.Oversaw the advertising solutions, packaging & sales strategy for Yahoo! Sports & Games.Performed demand-side analysis; provided revenue forecasting, media planning, and multi-media packaging; scoped program profitability and identified incremental revenue opportunities.Created custom integrated solutions for clients, and project managed multi-platform sponsorship executions.Supported sales in market providing consultative creative services.Implemented, managed and optimized Yahoo! Sports advertising & sales partnerships with Turner Sports, Grind Networks, MLB.com and the NHL.Successfully manage a team of six individuals.
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  • Espn
    Manager, Field Marketing
    Espn Jan 2005 - Sep 2007
    Bristol, Ct, Us
    Provided custom cross-property marketing solutions for Western region client list.Drove integrated media platform creation, manage creative development and oversee execution of all deliverables.
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  • Espn
    Project Manager, Integrated Solutions
    Espn Sep 2002 - Dec 2004
    Bristol, Ct, Us
    Ideated & executed custom integrated sponsorships across ESPN portfolio.Coordinated communication between internal teams - sales, marketing, legal, design, production, engineering - and external contacts - clients, agencies, vendors.Project managed sponsorships ensuring dates & deliverables are met.Optimized to meet & exceed commitments.
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  • Espn
    Senior Coordinator, Event Marketing & Sales
    Espn Aug 2000 - Aug 2002
    Bristol, Ct, Us
    Develop cross-property (ESPN, ESPN.com, ESPN The Mag) sponsorship collateral to support integrated sales . Assemble marketplace and audience insights for use in targeted client outreach and sales pipeline development. efforts.
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Jenna Cassidy Skills

Strategic Partnerships Digital Media Integrated Marketing Advertising Marketing Strategy Strategy Social Media Marketing Marketing Digital Strategy Sales Digital Marketing Product Management Mobile Devices Media Planning Business Strategy Social Media Online Advertising Monetization Business Development Sales Operations Start Ups Nielsen Crm Project Management Sem Entertainment Negotiation Management Online Marketing Social Networking Team Leadership Media Strategy Interactive Marketing Leadership Marketing Communications Brand Development Sponsorship Agile Methodologies Superior Work Ethic Lead Generation Mobile Marketing Creative Direction Event Planning Yoga Community Outreach Product Marketing Brand Management Organizational Development Email Marketing

Jenna Cassidy Education Details

  • University Of Mary Washington
    University Of Mary Washington
    Chemistry
  • New York University
    New York University
    Marketing & Sponsorship
  • University Of New Orleans
    University Of New Orleans
    Cultural And Regional Studies; Western Europe
  • Awakened Life Yoga Teacher Training
    Awakened Life Yoga Teacher Training
    Anatomy & Physiology
  • Yoga Outlaw
    Yoga Outlaw
    Yoga Teacher Training/Yoga Therapy
  • Pure Yoga
    Pure Yoga
    Ashtanga Yoga
  • Cornell University
    Cornell University
    General
  • Institute For Integrative Nutrition
    Institute For Integrative Nutrition
    Integrative Nutrition And Health Coaching
  • Aireal Yoga
    Aireal Yoga
    Aerial Yoga

Frequently Asked Questions about Jenna Cassidy

What company does Jenna Cassidy work for?

Jenna Cassidy works for Core Athletic Training

What is Jenna Cassidy's role at the current company?

Jenna Cassidy's current role is Marketing & Operations Executive; Lifestyle, Sports & Wellness.

What is Jenna Cassidy's email address?

Jenna Cassidy's email address is jcassy@me.com

What is Jenna Cassidy's direct phone number?

Jenna Cassidy's direct phone number is +131064*****

What schools did Jenna Cassidy attend?

Jenna Cassidy attended University Of Mary Washington, New York University, University Of New Orleans, Awakened Life Yoga Teacher Training, Yoga Outlaw, Pure Yoga, Cornell University, Institute For Integrative Nutrition, Aireal Yoga.

What are some of Jenna Cassidy's interests?

Jenna Cassidy has interest in Business Development And Strategy, Sports Media, Advertising And Promotions, Team Development And Management.

What skills is Jenna Cassidy known for?

Jenna Cassidy has skills like Strategic Partnerships, Digital Media, Integrated Marketing, Advertising, Marketing Strategy, Strategy, Social Media Marketing, Marketing, Digital Strategy, Sales, Digital Marketing, Product Management.

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