*Directly responsible for the ongoing relationship with the client; ensure regular communication occurs and anticipate and address potential client issues.*Manage client’s “day-to-day” business needs – knowledgeable of key business issues, thecompetitive situation, industry trend, new product development and any other projects assigned to Moroch*Effectively and confidently balance the dual expectations and business goals of the client and of Moroch*Lead the efforts in developing key points-of-view – internally and externally – relative tostrategic/creative alternatives, client industries and issues; train teams on learning and developing this skill set*Ensure Agency Standards for billing are being followed, strategic initiatives and media strategies have appropriate yearly budgets*Achieve needed fee increases to meet Moroch goals/profit*Create and manage staff development plans to minimize Moroch turnover*Develop client strategies based on analytic and consumer based insights*Make certain team members prepare thorough, accurate and timely internal communication: job opening, digital needs, creative briefs, media plan requests, to do lists and meet timelines*Review monthly billing to monitor projected versus actual costs and time accruals to minimize losses and/or write-offs.*Review monthly reconciled budgets to track client expenses versus revenue. Quarterly review budgets with leaders and ensure accuracy and timeliness of expenses

Based primarily in the company’s Australian office, I worked closely with global managers and directors to ensure brand effectively penetrates international markets•Researched, developed, and implemented programs for sales teams•Conducted research in the US and internationally to develop product launch plans•Launched newly developed mobile app campaign to capture new B2B end users•Managed and maintained Front End Web Development for 3 sites (USA, UK, AU)•Worked closely with marketing manager and Australian director to incorporate mobile apps into the hire industry of the Australian market

Responsible for all corporate and retail marketing, advertising, event planning/managing, outreach, and design initiatives of 5 unique luxury bar & restaurants company with annual sales revenue of over $10 million. Along with all internal and external marketing and promotional activities for five Melbourne venues. Including, but not limited to; the development and maintenance of the annual Marketing calendar; maintaining multiple websites and social media accounts; developing promotional activities with suppliers and third parties; managing the internal and external communication; building relationships with industry stakeholders.•Developed and launched marketing and advertising strategies for the company’s 6 brand lines, including 5 uniquely themed bars and restaurants•Repositioned and rebranded the conceptual market of the headquarter company, redesigning logo and website, and developing new tone of voice and visual identity•Revived social media marketing efforts which significantly increased customer engagement and brand loyalty; coordinated all digital marketing, including websites, SEO, retargeting, E-comm, social, video, and image content; created mobile responsive templates for each campaign to ensure best user experience from eDMs•Successfully launched membership-based loyalty club, creating all marketing collateral and creative, and increased membership 30% within a 4-month period; spearheaded in-venue promotions and trained managers and staff to increase annual sales volume and profit; grew and managed strong business partnerships with brand ambassadors, negotiating contracts and promotional agreements•Managed and allocated all annual marketing, advertising, and operational budgets

Led successful marketing efforts to build a community for Leadchat.com through Instagram, Facebook, Twitter, and LinkedIn, effectively driving brand awareness, engagement, and traffic to achieve a strong social media presence

Led and directed all sales, staffing and salon operations, including exceptional customer service, budgeting, statistical analysis of sales data (ensuring salon was well over corporate monthly sales quota), supply and inventory management, guest walk-in rate and product retail sales•Achieved champion status as top 10% (out of 247) salon directors in region, selected to develop new training sales module under direction of the Regional Director•Created and implemented performance-based employee recognition program that increased productivity, motivating consultants to excel at customer service and product upselling, catapulting the salon to top 5% of region•Planned and executed holiday sales program of tanning packages to incentivize recurring revenue, resulting in continuously exceeded sales goals•Collaborated with the corporate marketing team to drive sales; achieved top district sales performance in the district region for 2012•Generated over $525,000 annual revenue and increased traffic flow into the store by 12% each year, resulting in award for best salon director in regional district