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Innovative, entrepreneurial, disciplined, and highly principled. As a strategic and data-driven leader, I am passionate about changing the way that marketing is delivered to consumers through technology, people, and processes. I possess a proven track record of implementing the processes and talent structures necessary to propel aggressive expansion. Additionally, I navigate ambiguity, provide structure, pivot seamlessly, and vigilantly recalibrate and reorganize in response to market changes.Career highlights include:• Earned a Bachelor of Arts in Economics from Princeton University• Graduated from J.P. Morgan Chase’s Credit and Rates Analyst Training Program• Worked in online advertising for American Express, gaining a deep understanding of customer experience and global business operations; led the Online Advertising Strategy & Operations group• Joined ad tech innovator MediaMath as a senior leader and employee #8• Conceptualized and delivered the company’s service model, laying the framework for the entire ad tech industry; continually redesigned and implemented the service model during varying points of geographical expansion, company growth, and industry demand• Built a business while simultaneously defining and creating a new category• Directly contributed to double-digit annual growth• Launched and developed $115 million EMEA/APAC international business• Transformed a small professional services team into a 200+ employee powerhouse generating 40% of revenue• As COO, operations spanned 17 global offices, 750 employees, and gross revenue grew to $750 million with a $1.2 billionAreas of Expertise: Professional/Client Services, P&L Accountability, Scaling Operations, Policies & Procedures, Change Management, Joint Ventures, Employee Experience, Training & Development, Ad Tech/SaaS Expertise, Distribution Strategy, Cost Control, Diversity & Inclusion Leadership, Corporate Social Responsibility, Talent Management, Demand-side Platforms, Digital Marketing Strategy, Program Design, High-level Campaign Optimization Techniques
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Vp, Paypal Ads - OperationsPaypal Nov 2024 - PresentSan Jose, Ca, Us
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Sr Director, Enterprise Customer Data StrategyPaypal Oct 2023 - Nov 2024San Jose, Ca, UsAccountable for the overall strategy, coordination, and execution of PayPal Inc’s Customer Master Data Management strategy
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Sr Director, Customer Lifecycle ManagementPaypal Sep 2022 - Oct 2023San Jose, Ca, UsDevelop and deliver the strategy for Enterprise Channel Management -- a world class platform and process that delights consumers with relevant, personalized messages and dramatically improves commercial impact from owned channels.
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Sr. Director, Head Of Consumer EngagementPaypal Apr 2021 - Sep 2022San Jose, Ca, UsLeads a team of B2C Marketers running owned, earned, and paid engagement programs, driving channel management and contact strategy across our owned channels measured by continuous improvement in the engagement, revenue, and lifetime value of our customer base.
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AdvisorReulay Inc Dec 2020 - Feb 2022New York, Us -
Chief Operating OfficerMediamath Nov 2017 - Jan 2020New York, Ny, UsMediaMath is a private equity backed ad tech trailblazer working with two-thirds of the Fortune 500, 3,500+ brands and their agency partners, to grow and deepen direct customer relationships. An enterprise software company, MediaMath pairs stellar professional services with a focus on the overarching digital marketing landscape rooted in algorithmic learning, AI, and data analysis to improve business outcomes. Clients and partners include Macy’s, Walmart, IBM, and Oracle.Recruited as employee #8, I spearheaded numerous transformational initiatives over a 12-year tenure as we created the category that MediaMath operates in. By mid-2018 and as COO, our operations consisted of 17 global offices, 750 employees, and gross revenue grew to $750 million with a $1.2 billion valuation. Reporting to the CEO and working with the board of directors, I maintained full accountability for overall employee experience and effectiveness. This included leading teams and strategy development across Corporate Strategy & Operations, HR, Learning & Development, Facilities, IT, Internal Communications, and Corporate Social Responsibility, elevating each as vital leadership partners.• Developed and implemented a new global operating model to facilitate effective data-driven decision-making; drove a new process for setting and measuring against OKRs at both the department and individual levels; led and implemented a redesigned organizational structure across the executive team• Identified an inflection point in the company’s history (550 employees) requiring a focus on each individual employee’s experience and ensuring alignment with corporate goals• Passionate about Diversity and Inclusion, Corporate Social Responsibility, and inspiring women to excel in the workforce -
Svp, Head Of Professional Services / Revenue OperationsMediamath Jan 2014 - Nov 2017New York, Ny, UsAfter several years in London, I returned to the US to replicate our overseas success by leading revenue operations and professional services. By 2017, I successfully transformed a small team generating zero revenue into a group of 200+ globally distributed employees delivering 40% of the company’s revenue while driving 6x higher employee satisfaction results vs. the company average. - Designed, implemented, and transformed our global Enterprise Account Management into a specialized servicing wheel seamlessly aligned across nine areas: Solution Engineering, Client Services, Programmatic Strategy & Optimization, Analytics, Ad Operations, Customer Support, Education Services, Technology Solutions, and Marketing Consulting.• Enabled clients to seamlessly unlock the full potential of programmatic and maximize their marketing ROI • Model aligned our Account Manager’s talents with each client’s unique needs and allowed MediaMath to monetize services in an unprecedented fashion• Defined and introduced the specific roles and responsibilities of each group; developed a rate card and trained sales team on selling the services and technology across the organization
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Vp, Platform Solutions Emea/ApacMediamath Apr 2011 - Jan 2014New York, Ny, UsIn early 2011, I helped launch the EMEA and APAC offices along with two cofounders, building a $115 million international business over three years operating in major European and Asian media markets including UK, Germany, France, Japan, Australia-New Zealand, Singapore, and Southeast Asia. - Structured, developed, and led the globally distributed services and support teams across owned and operated as well as reseller-led offices. - Defined and created a new professional service model in support of a pure self-service growth strategy focused on teaching technology to end-users.• By 2014, EMEA/APAC operations accounted for 40% of global revenue despite operating under a self-service model• Created an extensible service model that enabled distribution and was outsourced to end customers via the following deals: joint venture with Swisscom (Germany), joint venture with Maxifier (Japan), commercial distribution partnership in ANZ, and commercial distribution partnership across Latam• Outlined the process by which MediaMath worked with re-sellers who delivered services on our behalf• Redefined and instituted a maternity leave policy specific to the needs of our UK staff
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Vp, Platform AccountMediamath Mar 2008 - Apr 2011New York, Ny, UsI was recruited by MediaMath as a senior team member, employee #8. This entailed directing the account service and support teams responsible for training trading desk account and trading staff to utilize the SaaS platform, TerminalOne, and other MediaMath capabilities to their fullest potential. In this role, I established profitable, productive relationships with key client stakeholders through the design of innovative, sophisticated strategies and media tactics.• Defined and implemented a service model that allowed MediaMath to attract clients, drive results, and grow the business for two years while functioning without a tangible SaaS platform; continually adjusted service model as software matured• Oversaw the Platform Support team tasked with triaging support requests
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Member Board Of DirectorsKepler Group Sep 2016 - Apr 2018New York, New York, UsKepler Group is a digital marketing services agency previously spun off by MediaMath. I advised the CEO and Executive Team up until their acquisition by the kyu Collective, a strategic operating unit of Hakuhodo DY Holdings.• Delivered insight on their use of high-volume data analytics and real-time program optimization to design and deliver cohesive, omnichannel marketing approaches that typically deliver 30-300% lift to brand and business metrics -
Sr. Manager, Online Advertising Strategy & OperationsAmerican Express May 2007 - Mar 2008New York, Ny, UsAs Sr. Manager of Online Advertising Strategy & Operations, I managed the launch, growth, and business plan of AmericanExpress.com’s media sales program, driving $2.6 million in revenue in the first nine months while defining a strategy to reach $25 million in revenue in the next 18-24 months. Simultaneously, I managed an operations and tech development team as well as an external sales force. -
Manager, Customer Marketing OptimizationAmerican Express Mar 2005 - May 2007New York, Ny, UsDriving 57% YOY acquisition growth, I secured $150K in card sales and $300K+ sales in other loyalty products contributing $100 million in total NPV. I also developed and implemented customer marketing strategies and campaigns for the US Homepage Redesign, Cross Sell in Servicing Emails, and an additional 28 pages on AmericanExpress.com.
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Analyst, Online AcquisitionAmerican Express Mar 2004 - Mar 2005New York, Ny, UsThis role entailed analyzing the performance of the Affiliate Program, Media Buy campaigns, Search, and Email. Additionally, I designed and launched the lead volume-driving incentive model into the Affiliate and Media Buy channels, securing 4,900 cards in six months (2004).
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ConsultantStrategic Selling Associates Jul 2003 - Mar 2004Reporting directly to the CEO/founder of this Fortune 500 pharmaceutical company, I ran sales operations and marketing, seamlessly implementing a new sales process.
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AnalystJpmorgan Chase Sep 2002 - May 2003New York, Ny, UsI graduated from the Credit and Rates Analyst Training Program, 9/02 - 12/02 and rotated on many desks through both Credit and Rates, Equities, and the Municipal Bond Desk assisting and learning from underwriters, traders and salespeople. -
Summer InternJpmorgan Chase Jun 2000 - Aug 2000New York, Ny, UsDuring my internship, I was assigned to the commodities derivatives and trading desk and the foreign currency sales and derivatives desks.
Jenna (Mariano) Griffith Education Details
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Princeton UniversityEconomics -
The Episcopal AcademyHigh School
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German Swiss International School | 德瑞國際學校
Frequently Asked Questions about Jenna (Mariano) Griffith
What company does Jenna (Mariano) Griffith work for?
Jenna (Mariano) Griffith works for Paypal
What is Jenna (Mariano) Griffith's role at the current company?
Jenna (Mariano) Griffith's current role is VP, PayPal Ads - Operations.
What is Jenna (Mariano) Griffith's email address?
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What schools did Jenna (Mariano) Griffith attend?
Jenna (Mariano) Griffith attended Princeton University, The Episcopal Academy, German Swiss International School | 德瑞國際學校.
Who are Jenna (Mariano) Griffith's colleagues?
Jenna (Mariano) Griffith's colleagues are Albana Hasi, Sarah Phillips, Gurpreet Singh, Aadhithya B.kailash, Sai Bharadwaj Burra, Akash Jain, Vishal Qureshi.
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