Jenna Mason Email & Phone Number

Guildford, England, United Kingdom

Puttenham, Surrey

Key responsibilities:1) Being the brand ‘go to’ expert in the UK.2) Development and implementation of local marketing plans to a high standard, working with internal team members and external agencies to brief, co-ordinate and execute effectively. 3) Development of gate documents for various projects including changes to production, NPD and new customer opportunities – assigning activity, updating as projects progress and escalating issues where appropriate.4) Development of a… Show more Key responsibilities:1) Being the brand ‘go to’ expert in the UK.2) Development and implementation of local marketing plans to a high standard, working with internal team members and external agencies to brief, co-ordinate and execute effectively. 3) Development of gate documents for various projects including changes to production, NPD and new customer opportunities – assigning activity, updating as projects progress and escalating issues where appropriate.4) Development of a compelling communication strategy for both the consumer and trade using advertising, promotional programs, PR, shows/events and instore POS execution. 5) Accountable for the trade marketing budget 6) Planning, implementing and review of the marketing activation strategy per key account.7) Analysis of market dynamics, trends and tracking of competitor’s activity.8) Compilation and delivery of market data updates to internal and external stakeholders. 9) Regular face to face customer and agency engagement.10) Chair Sales & Marketing monthly meetings.11) Work with Head of Sales and Head of Marketing to build Annual Budget.12) Ensure any changes to product are communicated effectively both internally and externally.Key achievements:1) Doubled awareness and penetration each year since FY 2015. 2) FAB award 2017 for ‘Integrated Campaigns Dairy Product’ – Astonishing campaign.3) Project managed our decision to move processor in the UK, which subsequently achieved the highest monthly sales for two consecutive months and the brand becoming a finalist in the Grocer Gold Awards.4) Management of 2 further brand relaunches.5) Delivered several PR projects.6) Organisation of various consumer and trade events from concept to delivery.7) Established great working relationships with all agencies and data contacts, successfully negotiating contracts each year. Show less

Management of a varied portfolio of licensed and in-house developed brands covering all core categories within the UK toy market. Brands included: Toy Story, Skylanders and Popstars dolls including One Direction, JLS, The Wanted, Union J and Little Mix.Responsibilities included:• Management of all aspects of brand product range, working with partners and colleagues to bring product to market which meets market need, within key milestones and at target cost.• Formulation and up… Show more Management of a varied portfolio of licensed and in-house developed brands covering all core categories within the UK toy market. Brands included: Toy Story, Skylanders and Popstars dolls including One Direction, JLS, The Wanted, Union J and Little Mix.Responsibilities included:• Management of all aspects of brand product range, working with partners and colleagues to bring product to market which meets market need, within key milestones and at target cost.• Formulation and up keep of multiple brand line plans supported with the development of brand decks for presentation to the sales team, European colleagues and customers.• Development and approval of all brand packaging. • A+P plans per brand to ensure the most cost-effective use of promotional budget.• PR and social media briefing and management working with associated agencies.• Development and up keep of brand websites working in conjunction with chosen website design agencies.• Creation and management of brand TVCs.• Management of Toy fair, showroom design, photography samples and in-store POS per brand. Show less

Responsibilities included:• Product portfolio management – tailored central’s product introduction to suit the UK market. Involved pre-launch management of new products, physical launch at retail and upkeep of the Energy saving lighting portfolio. • Brand management – held the responsibility of the launch of hero line LivingColors into the UK with on-going management of the brand.• Competitor overviews – conducted regular analysis of competitor product through regular store… Show more Responsibilities included:• Product portfolio management – tailored central’s product introduction to suit the UK market. Involved pre-launch management of new products, physical launch at retail and upkeep of the Energy saving lighting portfolio. • Brand management – held the responsibility of the launch of hero line LivingColors into the UK with on-going management of the brand.• Competitor overviews – conducted regular analysis of competitor product through regular store visits and analysis of market data.• Customer presentations – supported sales teams with retail specific presentations to educate our customers and support the sell in process of new products. • Category management and generation of in-store marketing material. • Promotional activity – development of generic promotional calendar and retailer specific calendars to identify key windows of opportunity and the most effective mechanic to suit. • Marcom budget management – supported Marketing Manager and Finance Director with the management and tracking of marcom spend.Other roles whilst at Philips included:Sales and Marketing Assistant, Consumer Lighting – November 2007 – December 2008.Home Lighting Assistant, Consumer Lighting – April 2007 – October 2007.Assistant Outdoor Product Manager – Lighting Solutions – Jan 2007 - April 2007Graduate Marketing Scheme, Lighting Solutions - June 2006 – Jan 2007. Show less