Jenna Mcpadden Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Develop and expand US based team, across enterprise and key Americas customers.Own and manage end to end processes across platform activation, team member onboarding, and KPI development.Support key account development across highly complex ecommerce teams; with a focus on efficient platform activation, adoption, and engagement.Develop and refine ongoing escalation management process; including best in class documentation.Built and maintain extremely high level of product knowledge and internal workflow management and processes.

Greater Boston Area

First US member of new team within the business; focused on top global accounts with larger AMS footprint.Responsibilities include owning and managing platform onboarding, maintaining consistent operational ways of working and strategic platform adoption.Developing internal processes to better support team growth and development through expansion of remit and services.

Greater Boston Area

Partnered with brand teams to manage onboarding, platform training, and providing actionable insights and recommendationsProvided platform demo support and pre-sale assistance.Upscaled to expand product expertise to a second platform as an internal knowledge expert.

Greater Boston Area

Acquired by Ascential and re-branded to Edge by Ascential in Q4 2018

Greater Boston Area

Greater Boston Area

Greater Boston Area

Manage a book of business across the East Coast selling team (primarily NY, PA, CT, and Toronto markets)Monitor and analyze daily campaign performance related to KPIs such as CPA, ROI, CTR, CPCBuild relationships with agency media teamsLead regular calls with clients to discuss performance, pacing, potential new products, and to address concernsCreate a working knowledge for new products and initiatives to serve as a resource for client opportunityLog and maintain organization and upkeep of Salesforce activity to manage ongoing budgets, insertion orders, and troubleshooting efforts.Software Skills: CoEx (Cooperative Audience Exchange), Google Campaign Manager (DCM/DFA/DART/Doubleclick), Sizmek, Innovid, DoubleVerify, Integral Ad Science, comScoreVCE, Salesforce, Microsoft Office Suite

Cambridge, Ma

Managed book of business with the objective to grow smaller business into larger opportunities.Monitored daily campaign performance and day to day communicationWorked to troubleshoot issues with discrepancies or poor performanceCollaborated with various product and selling teams to pitch new products for clientsPresented and compiled weekly, monthly, and quarterly business reviews Compiled a comprehensive viewability overview for internal company useSoftware Skills: TerminalOne, Atlas, Sizmek, Pointroll, DataSong/ MarketShare

Cambridge, Ma

Responsible for supporting and working with an Account Manager Pre- and post campaign operations support to internal teamsAssisted with relevant research reportsReviewed media plans to ensure accuracy of placement detailsWorked with ad operations and reporting to review campaigns and create post-campaign reports for advertisersCoordinated with Finance to submit monthly billing numbers for invoicing

Boston, Ma

Work with recruitment and schedule coordination for over 550 volunteers during 9 day arts festival.Coordinate and oversee volunteers and volunteer leaders during festival, including operational needs.Created copy for pre-festival events, artist materials and post-festival events for vendors and sponsors.Software Skills: Marcato Festival Planning

Bs, Marketing Communication/ Writing Literature & Publishing

Graduate Certificate Classes, Data Analytics

This program explores: methods for identifying data patterns and trends that are reportable in meaningful reporting systems; application.