Director, Brand Strategy & Marketing Transformation
New York, Us
Accenture Song is the world's largest digital agency. We create growth through relevance by connecting industry-expertise and analytical precision with ambitious, empathetic creativity.I spend my time answering the questions that keep CMO's up at night. I am a tip-of-the-spear strategist who helps define marketing vision, solve complex challenges and unlock growth potential. I help marketers accelerate speed to relevance and drive growth that is resilient to change. My role on the Marketing Transformation team is two-fold: 1. I work to drive sales origination and drive business growth - from developing thought leadership, identifying opportunity, and creating GTM plans to architecting offerings.2. I am also a dual-brained practitioner who solves client challenges using my brand strategy expertise to design and deliver marketing-led consulting and transformation engagements. While the outputs of my strategic work are surely creative in nature, they are expansive in scope - influencing business and commercial strategies, growth agendas, product strategies, talent strategies and organizational structures.We are living in a world where brand purpose and strategy must echo not only how a brand markets itself, but also how it behaves in every moment, everywhere. From how an organization hires, to the platforms it activates on down to how it labels products. My job is to lay the foundation, discover the opportunities and set the strategic vision to influence all brand behavior (creative or not) in the pursuit of growth.