Jenna Johnson Email & Phone Number

Los Angeles, Ca, Us

New York, New York, Us

New York, New York, Us

Port Melbourne, Vic, Au

Port Melbourne, Vic, Au

- Plan and execute all digital advertising activity ensuring its alignment with the overall global brand marketing plans. Manage paid digital campaigns on the following platforms: Facebook Ads, Google Ads, TikTok, Pinterest, Hulu, and Klaviyo.- Implement comprehensive strategies to drive sales and new user acquisition, while increasing customer retention and LTV.- Strategic leadership and management of our Digital Coordinator and Digital Intern to help support channel activity.- Drive digital campaigns from planning to execution to meet key performance metrics and brand marketing objectives.- Define ecommerce and retailer FY goals to track our progress against our overarching business targets.- Manage and allocate digital budgets to maximize CPA and efficiently scale new customers.- Track and report advertising media spend and performance on a weekly, monthly, quarterly, and yearly basis.- Daily monitoring and analysis of digital campaigns, landing pages, and site behavior focusing on optimizing the customerjourney. All while maintaining a continuous test and learn mindset.- Collaborate cross functionally with internal and external team members to maintain brand consistency.- Build out a paid media calendar, ensuring all digital content is relevant and aligned to both retailer and online marketing plans.

Port Melbourne, Vic, Au

- Managed paid social and paid search channels while reporting on the results derived from all digital campaigns.- Spearheaded our digital briefing process and creative requests to meet quarterly campaign plans and product pushes.- Worked closely with the design team to drive campaign specific creative and on-brand messaging to AB test.- Ensured the digital customer journey remains relevant and engaging for our user online and in-store at our retailers.- Researched new online advertising opportunities to implement, while remaining digitally disruptive within the market.

Santa Monica, California, Us

- Plan, develop, and implement comprehensive paid media strategies to increase brand visibility, recognition, and drive new user acquisition- Curate creative content in Photoshop for AB testing, as well as write on brand advertising copy for campaigns with the ultimate objective of generating action, interest and engagement from the targeting audience- Manage big budget accounts while re-allocating budget towards best performers - Work with other marketing channels to develop a streamlined conversion funnel and holistic approach to marketing- Create marketing and content calendars to plan for specific campaign launches- Train a team of analysts to develop campaign strategies and 30-60-90 day marketing plans to support and achieve our clients’ business objectives- Coach analysts on how to manage and optimize ad campaigns, strategically grow budgets, understand the customer journey, and have an analytical mindset

Santa Monica, California, Us

- Conduct daily client-facing communication, data performance reports, campaign planning and campaign building- Conduct thorough brand and website audits and identify opportunities for brand growth - Some cool brands I’ve worked with: Planet Blue, Lorna Jane, Frasier Sterling, la ligne, ban.do, Alterna Haircare, MantraBand, Amaryllis Apparel, Perfect Moment Sports, and Heidi Klum Intimates

Dallas, Texas, Us

-Oversee and conduct market research on upcoming films, venues, and target markets-Collaborate with various local companies to plan events to promote upcoming Paramount Pictures films -Conduct grassroots marketing to target audiences for Paramount Pictures screenings

Us

-Developed and executed detailed marketing campaigns for concerts, festivals, tours and special events to help maximize attendance and company revenue-Increased public relations through advertising campaigns that included cash and trade allocation toward television, radio, print, social networks, billboards, website campaigns and e-blasts-Grassroots marketing to target for certain artists, shows, and venues -Scheduled paid social media advertising on Google, Instagram, Facebook, Snap Chat and Twitter

Newport Beach, California, Us

-Work primarily on the private client side of wealth management. -Assist the advisers with day-to-day projects and re-balance client's portfolios to match their assets and target allocations. -Work with Excel, eMoney, and Goldstar Database.-Very proficient with eMoney and entering client information based on their balance sheet, net worth and income statement.-Participate in a "Finance and Investments" course taught by the top advisers in Beacon Pointe.The course covers equity, debt, and alternative investments, basic economics, financial statements, estate planning, company valuation, portfolio/asset allocation, the crash of 2008, and how to read the Wall Street Journal.

Orange, Ca, Us

-Work for one of the oldest and largest petroleum distributor companies that serves 35,000+ customers annually ranging from small family owned businesses to Fortune 500 companies.-Conducted market research to gain exposure to potential new clients.-Sat in on corporate meetings with the CEO to gain knowledge of the oil distribution industry.

New York, Ny, Us

-The Coca-Cola Student Ambassador program is an on-campus marketing program assisting local and national Coca-Cola Company marketing initiatives specific to Southern Methodist University.-Plan and execute a peer-to-peer student ambassador marketing plan that will build advocacy for Coca-Cola holistically by generating awareness of products during the key periods throughout the semester.-Planning, promoting, and executing campus events.-Sharing event information and student-centric Coca-Cola content through social media and other student channels.-Distributing product samples and giveaways.-Collaborating with campus’ Program Manager and using the RepNation.com portal on a regular basis.

-Social media, marketing and advertising.-Involved in stock control and management.-Comfortable working with members of the public.-Greeted customers and determined their needs and wants.-Maintained sales records for inventory control.

-Assist with buying inventory-Create/maintain social media sites-Assist with website buying, creative direction and website maintenance (www.ilovefringe.com)-Hiring team to manage website --models, photographers, stylists etc.-Fulfill customer orders/shipments-Created Instagram -Created Facebook -Data entry for website (Magento Platform)-Marketing/advertising for the business-Model for website ilovefringe.com-Sales Associate

Bachelor'S Degree, Business Administration And Management, General

High School