Jenna Kerr Email & Phone Number

Pittsburgh, Pennsylvania, US

Pittsburgh, Pennsylvania, US

• Extracts consumer insights, behavioral segments, motivations, barriers to adoption, unmet needs, and demand moments from complex data sets, and converts findings into streamlined and actionable brand & marketing tactics
• Responsible for managing and leading a team of managers from project kickoff to completion, and translating their work from trends into comprehensible insights for C-level client teams
• Creates and leads in-person delivery of data-driven marketing & innovation strategy presentations to C-suite Fortune 500 executives
• Determines the optimal strategy for building social listening-driven brand campaigns, leveraging natural language processing and AI technologies to capture high-volume organic conversational data sets
• Directs and creates frameworks using social analytics platforms, Google suite, IBM Watson and other technologies to organize, quantify, and better understand unstructured data, resulting in effective strategic.
• Serves as Account Manager in the day-to-day monitoring of consumer insights data analyses, and marketing, branding, and innovation strategy formation for 5+ major national and international clients at a time

Pittsburgh, Pennsylvania, US

Pittsburgh, Pennsylvania, US

Coraopolis, PA, US

• Directed Visual Merchandising standards and product placement to 650+ national stores in order to maintain both an aesthetically appealing store presentation and a highly functional shopping experience for the customer
• Strategized in-store locations for most productive sock and accessory product lines to drive additional units per transaction by collaborating with the Buying and Inventory Planning teams to capitalize on business.
• Facilitated communication as the corporate partner serving the needs of hundreds of retail store managers and associates implementing Gameplans and Planograms, which outline seasonal strategies and vendor priorities

Coraopolis, PA, US

• Directly managed, planned, and executed inventory levels for Girls’ and Toddlers’ Athletic Apparel across 650+ national stores for a Forbes 500 company
• Identified emerging opportunities and mitigated liability through action plans derived from weekly sales and inventory analysis
• Forecasted future sales and collaborated with vendors to ensure product availability and maintain in-stock levels across the entirety of the chain
• Coordinated all efforts among relevant merchandising partners in order to align with both company and departmental strategic objectives

Coraopolis, PA, US

• Project-based rotational program with exposure to a variety of corporate disciplines, including Inventory Planning, Merchandise Buying, Product Development, Financial Planning, eCommerce, and Store Sales and Operations
• Acquired and developed a dynamic analytical skillset used to read the health and status of the business in a volatile retail industry

Chicago, IL, US

• Managed internal communication of organizational announcements to employees through weekly posts to the GE intranet, emails to Transportation employees spread across the world and pushes to 83 on-site televisions.
• Developed mastery of Industry Weapon, the new digital signage software for internal televisions; leveraged these skills to create training documents improving future user onboarding process
• Wrote articles highlighting GE Transportation employees and events, and posted them to company-wide employee homepage

Chicago, IL, US

• Owned entry of apparatus orders into Oracle, roughly $400 MM in the system at any given time
• Maintained apparatus orders by updating customer request dates, ship dates and part numbers
• Improved order audit cycle time 75% by creating an audit tool to compare GE promise dates to Oracle schedule ship dates by writing macros in MS Excel and queries in MS Access
• Increased Off Highway Vehicle Kit on time delivery to 100% through direct communication with buyers
• Completed OHV Kit BOM audits, ensuring the correct parts were on order and on hand for kit production
• Managed roughly $1.3 MM of inventory for the OHV Service Contract by entering receipts and usages into Oracle

Pittsburgh, PA, US

Bachelor Of Science In Business Administration, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing