• Develop and manage all annual marketing plans for both commercial and consumer products withinB2B and B2C markets• Manage overall branding and branding and creative conception for new product launches. Key manager involved in product development -from conception to testing to the launch process• Serve as technical writer for manuals, sales sheets and both internal and external communications• Work closely with other department heads (Engineering, R&D, Sales, Shipping and Product Support,etc.) to strategically develop communication and marketing plans• Manage traditional, digital marketing and e-commerce for more than 150 SKUs• Manage digital marketing including website, SEO, email marketing and social media • Designed and oversaw development of a mobile website and two consumer apps • Manage online digital content library ensuring access to brand-approved content for more than 150 domestic and international retailers.• Develop policies and procedures for product modifications and new product launches• Plan and manage all annual trade shows including design, marketing activities, on-site activation• Manage relationships with more than two dozen international partners and retailers across Asia, South America, Europe and Australia

• Managed the development and execution of strategic plans and annual marketing budgets• Developed comprehensive marketing campaigns across multiple print and digital platforms including email and social media• Developed strategic social media marketing plan and managed social media activities. Increased Instagram followers from 3,000 to 15,450 and increased engagement by 1,200%. Increased Facebook followers from 1,250 to 42,000 and increased engagement by 1,020%• Developed ROI-driven promotions and created an aligned email, digital and social marketing plan to increase donations around holidays and events. Example: Created Grant Week – an annual event that utilized surprise grant presentations around the country as visual content and created viral buzz through social media and the press• Design and develop all targeted email campaigns• Manage Kintera/Blackbaud CRM and website development. Launched mobile optimized website• Developed and managed spokesperson/ambassador program working with more than 3 dozen athletes around the country and high profile ambassadors like Bill Walton, Natalie Morales and more• Served as PR manager and media spokesperson securing national and regional media and partnership opportunities resulting in media value in excess of $25 million• Coordinated and executed multiple social media promotional campaigns including grant donation trips throughout the U.S., managing all planningactivities and sharing inspiring stories of surprise grantees with new adaptive equipment• Served as PR manager and media spokesperson securing national and regional media and partnership opportunities resulting in media value in excess of $25 million• Served as technical writer for all communications covering areas of prosthetics, surgical procedures and explanation of medical conditions• Presented monthly and annual reports for board members and executive level staff

• Create and manage all website, digital media, email communications and social media• Manage contracted athlete spokes persons, organize their contracted appearances, their roles, talking points and media interactions• Develop and manage all event marketing campaigns• Managed all public relations activities and outreach• Managed fundraising campaign development yielding more than $2 million in annual support

• Developed and managed new partnerships within the local communities to drive local business for hotel outlets • Managed strategic partnerships and develop cross promotional campaigns for maximum exposure• Maintained all PPC campaigns, manage web performance using Google Analytics and perform online brand reputation management using the industry software Revinate

• Worked with SBE Entertainment President and executive team to develop business proposals and reports for potential investors and partners for a property remodel• Managed and allocated yearly marketing budget of approximately $2 million • Managed all print, outdoor, broadcast and digital marketing for hotel, casino restaurants and more than 15 entertainment productions• Contracted and managed outside specialists/agencies for graphic design, web development and public relations• Managed all website development, SEO, PPC and e-commerce. Utilized Google Analytics to maintain optimized content on Sahara’s website and third party vendor sites such as vegas.com, Travelocity and Expedia. Utilized Google Analytics to identify and capture new target markets and audiences• Managed all email marketing, developing segmented, personalized and behaviorally targeted email campaigns• Served as PR and media relations manager successfully secured national media exposure such as an episode of Travel Channel’s “Man vs. Food” • Worked with executive and sales team to develop comprehensive sales and strategy to drive wedding room blocks and international airline housing contracts

• Developed property-wide print and digital promotions for the hotel, restaurants, shows, retail, etc.• Created copy, assets and provided creative direction for all online advertising• Managed all marketing initiatives for Cirque du Soleil’s KÀ, Crazy Horse Paris, David Copperfield, Tom Jones, Drew Carey and other entertainment productions• Project lead for the brand development and launch of Wet Republic Day Pool• Managed PPC and social media including the first Las Vegas hotel’s social media page• Managed property-wide mobile marketing campaign, email initiatives and website

Developed and managed online advertising campaigns Created copy, assets, and provide creative direction for property advertisementsCommunicated with other departments to develop and implement campaigns

* Booked all guest reservations * Generated and filed sales reports * Arranged special accommodations for VIP guests