Jenn Reed Email & Phone Number

Sarasota, Fl, Us

Whitby, Ontario, Ca

Whitby, Ontario, Ca

Manage and oversee a team of talented channel marketers and consultants, to lead strategic initiatives for some of the largest IT and Telecom vendors in the world.

Help Vendors and their Partners drive more demand through their Channel. As an extension of your team, we assist Vendors with "to" Partner communications, strategy and execution, and Partners with integrated marketing strategies, demand generation campaigns, custom content and collateral, and leveraging social media to drive more revenue.

Having worked in channel marketing at the vendor level for 15+ years, able to understand and empathize the challenges vendors and partners face, I work with my team daily to provide strategy and execution resources, metrics and analytics, in order to function and operate as an extension of my vendor and partner clients’ own marketing teams. Provide overall consultation and best practices across all marketing communications, including product marketing, social marketing and digital marketing, including development and optimization around web, social professional presence, and return on engagement (ROE), in order to drive demand and generate leads via online/digital activities. Primarily work with IT & Telecom vendors, their executives, and channel partners, to help them better and more effectively plan and execute their channel strategy, marketing communications, and channel partner programs. Assess corporate social and digital stance, identify primary competitors, and review executive social profiles, to determine current marketing and plan future marketing communications and strategy. Develop integrated marketing plans including traditional and social, as well as provide execution tactics such as program collateral, social content, blogs, video blogs, video, emails, eBooks, whitepapers, newsletters, and social posts. Assist in the design, development, execution, coordination and management of campaigns, webinars, and events, including tradeshows, partner advisory council meetings, Twitter Chats, sales training, and partner training. Assist in all phases and elements of new partner program roll-outs and partner enablement, including business planning, partner revenue requirements, discount levels, inside and field sales support and sales team alignment, technical support, MDF and JMF, deal registration, collateral, partner portals, training and certification development, design, implementation and management via LMS platforms (custom and off the shelf).

Tigard, Oregon, Us

Channel, eCommerce, Product Marketing, Sales and Training for North American SMB market. Development and implementation of ILT and e-learning for sales and technical certification. Worked closely with Product team for new product roll-out, publish case studies, whitepapers, Release Notes, technical documents, FAQs, sales and product videos, web design, navigation, content, partner portal and end user experience. Responsible for budget planning, analysis and accountability across all training and marketing activities. Developed, executed, and managed e-tail and channel partner strategies. Designed, developed and published product positioning, messaging and marketing collateral across SMB product lines. Managed large sales accounts, web content distribution, online marketing campaigns with measurable metrics based on SEO, CPC, PPC advertising; targeting horizontal and vertical markets. Supported sales activity to successfully place B2B and B2C products, attend trade shows and PR events. Worked cross-functionally to successfully launch new product Go To Market strategy. Performed and reported out on market research, analysis, industry trends and competitive reviews.

Newark, Nj, Us

Led all development, implementation and evaluation of high performance online education and support solutions. Provided day-to-day customer service and account management for PSNA dealers (8000+ and distributors). Managed Panasonic System Networks Company of America (PSNA) Web Services Training Platforms, including execution and implementation of BTSDealer.com and eCommerce functionalities. Collaborated with external consultants and 3rd party companies, maintained training records, and analyzed course attendance rates and quality (online and instructor Led). Managed LMS in support of pre-sales, sales and training, delivered certification metrics to senior management. Supported new and existing PSNA products, distributors and dealer channels on a day to day basis. Designed, developed and delivered functional and technical training, end user instruction, sales training, webinars and customer service to the PSNA network for releases of new and existing business communications and solutions.

Palmetto, Fl, Us

Leveraged extensive technical understanding of Teltronics’ product offerings and value proposition to assist the SVP of Sales and Marketing in all aspects of driving new product development direction and taking the company and its products to the market.Developed, implemented, and coordinated an integrated marketing plan which created a knowledgeable, receptive marketplace. Developed tools and training for sales personnel to capitalize on lead opportunities generated through direct marketing initiatives. Provided in-depth market, industry and competitive analysis and positioning. Led the development of pricing and packaging strategies and initiated ongoing technology assessment and win/loss analysis to better understand the features that are required for optimal sales.Collaboratively worked with the marketing team to develop innovative marketing programs and campaigns, and created content for multi-media product and company webinars, promotions and training.Performed qualitative and quantitative research with existing customers and prospects, to acquire market-driven feedback and effectively define product requirements.Led team of Sales Engineers who provided second level presale technical support for customer premise based Data, VoIP, and traditional Voice equipment. Developed sales and service opportunities and achievable presale plan in accordance with business unit sales goals.

Santa Clara, California, Us

Received an Excellence Award for spearheading the successful development and implementation of the start-up online university that provided self-paced, instructor-led courses to over 2000 students worldwide.Reported to VP, Customer Care; supervised team of Technical Training Developers, Field Trial Manager and other support staff tasked to develop the curriculum and content for technical certification across all company products, including all courseware and certification exams.Developed relationships and administered contracts with the Learning Management System, including budgetary responsibilities.Conceptualized and disseminated marketing materials for training services and offerings. Developed and published corporate policies, processes, procedures, scope of work documents, technical tips, student labs, training guides, quick reference materials and workbooks.

Developed and delivered computer training classes relevant to core curriculum in various computer hardware, software and related peripheral equipment to over 700 students. Collaborated with educational staff and IT management in carrying out computer training needs analyses and evaluated the effectiveness of training and course outcomes. Created, evaluated and assembled class modules, training materials and handouts. Communicated technical information to students in non-technical, clear terms. Assisted in preparing the learning environment and resources. Recommended and assisted with system and network repairs and/or upgrades as necessary.

Overall responsibilities included: interfacing with Engineering and Product Management to represent the Customer’s interests in resolving complex technical issues on Comdial products & services; interfacing with Channel Partners and End-users on complex and/or chronic technical issues; managing Technical Support’s responsibilities in the Field Trial process; and management of the Product Support Team (PST).

Palmetto, Fl, Us

Researched, developed and executed product lifecycle plan. Determined and prioritized product market and customer requirements, defined product vision, and collaboratively worked with project, sales, marketing, and support teams toward successful product launch. Included budget analysis, reporting, pricing, margin analysis, product forecasting, and engineering.

Palmetto, Fl, Us

Developed strategic business plan and successfully negotiated partnership between Teltronics and Nortel Networks, where Teltronics is Nortel’s sanctioned third party service provider to install, train, and service Meridian 1 and Optivity Telephony Manager (OTM) customers. Primary duties and responsibilities included: management of customer service team; pre-sales technical support; systems engineering and software testing; distribution of price schedules; documentation and publication; development of auto-quotation system; marketing and press releases; sales presentations; trade show representation; system implementation, training and support; web based customer service design and implementation.

Palmetto, Fl, Us

Managed technical services and training team. Realized the need and created and maintained resolution, FAQ database for end users and support personnel. Traveled on 40% rotation to administer PBX technicians and support vendors with specific customer needs, installation configuration and provided ILT for end-users. Realized the need for, wrote and published courseware material, manuals, training guides, quick reference material, and workbooks to improve skill set of technicians and end user customers; to improve classroom experience and minimize ongoing support requests.

Bs - Business Administration, Mis, Marketing

Instructional Technology

Early Education