Jenna Paternostro Email & Phone Number

Hartford, Ct, Us

New York, Ny, Us

Creates and executes internal communications materials, including news articles, emails, infographics, videos and podcasts, and develops communications plans to ensure the successful implementation of business initiatives. Researches subject matter to write requested communications. Adheres to enterprise approval processes, templates and brand guidelines in communications materials. Partners with businesses, functions and project teams to develop strategy and content, as well as implement internal communications initiatives that enhance and support business objectives, while reinforcing Travelers' character and culture. Measures the effectiveness of internal communications through qualitative and quantitative methods.

Glastonbury, Connecticut, Us

- Advise on and execute SEO best practices for clients as part of website redesign projects and aspart of post-launch support contracts.- Provide content best practices for clients as it pertains to search marketing and overall contentstrategy.- Provide support on ongoing social marketing retainers, from strategy to execution and reporting.- Collaborate with other teammates on integrated marketing tactics, usability, analytics and more.- Support ZAG’s internal marketing and ongoing education efforts through blog article research and writing.

Essex, Ct, Us

- Interim Marketing Director while Marketing Director was on medical leave from October 10th, 2017 through March 10th, 2018. - Deliver marketing campaigns including strategy, creative briefs, copy, messaging, and execution. - Build client use cases for use in advertisements and promotions, including video content distributed to roughly 18,000 eNewsletter subscribers.- Increased organic social media revenue for company’s Facebook, LinkedIn, Instagram, Twitter, and YouTube by $25,000, with a $1,000 spend.- PR leader for company executing collaborative client outreach for brands such as Audi and Toyota. - Analyze online campaign results and use to optimize future campaigns. - Develops content for Weekly Newsletter, client case studies, website, and blog posts. - Manages the weekly Marketing calendar, scheduling content to be promoted. - Works closely with the creative department, copywriter, graphic designer, and print design department. - Manages monthly marketing direct mail program to new prospects including selecting audience, writing content for letter, and selecting samples of direct mail work to include in each mailing. - Managed over 10 vendors in support of advertising programs with a spend over $300,000. - Supervised one direct report and a team of five Summer interns.

Essex, Ct, Us

- Developed and executed marketing and business development campaigns.- Developed creative briefs and assisted with copy for emails for marketing campaigns.- Prospected for new clients and business for the outside sales representatives through research and communications. - Reported on campaign analytics using Pardot and Salesforce marketing automation platforms.- Coded emails using HTML in Salesforce and Pardot and set up engagement campaigns in Pardot.- Conducted market research on various industries, market trends, target accounts, competitors, and contacts.- Developed, implemented, and maintained a new Instagram, SG Unfolded (250 Followers), to showcase design work. Reported on analytics, and coordinated advertisements through the weekly newsletter and influencers. Specifically GDUSA promoted SG Unfolded to their 50,000 eNewsletter following.- Developed social media strategy, content, paid promotions, and reported on analytics for the company's Instagram, Facebook, LinkedIn, and Twitter using Hootsuite as a social media planning tool.- Assisted in the re-branding of Structural Graphics' Open House program as Printapalooza.- Created presentations for sales team, assisted on client meetings, presented projects to company and clients.- Active participant of the Structural Graphics Innovation Team. Brainstormed innovative products and processes for our company and clients. One project included creating new designs for Conductive Ink and NFC to market to the Higher Education industry.- Wrote blog posts as well as article submissions for publications including MAIL magazine.- Photographed products for the company's marketing materials.- Assisted the sales team by communicating with clients regarding concepts for jobs, pricing/estimated costs, and timeline for job completion.- Project managed all new products introduced through Structural Graphics' online division, Red Paper Plane.- Supervised high school marketing interns.

Essex, Ct, Us

As Structural Graphics' eCommerce division, Red Paper Plane® is a print solutions playground for designers and marketers who are willing to break out of the norm in order to break through the clutter. Using dimension, movement, electronics and video, our interactive direct mail solutions stand out, get noticed and drive superior marketing results when used for brand awareness, promotional campaigns, corporate events and more. Red Paper Plane is the only online resource for DIY dimensional mail and marketing materials. Place your artwork, branding and messaging on our easy-to-download templates and our quick-turn production method will have you generating buzz in as little as ten days.

Bristol, Ri, Us

I was a tour guide at Roger Williams University, not only representing students of RWU, but representing the university as a whole. Throughout this job I have built strong communication skills, learning how to speak professionally to perspective students and their parents, essentially "selling" the school. I also worked every Open House and Accepted Student's Day put on by Roger Williams University.

Essex, Ct, Us

My primary role was Business Development Support, adding new prospects to our Salesforce database for marketing and sales. I found new contacts on "The List" who have creative, marketing, or production titles who would be beneficial to our company, and updated their accounts on our Salesforce database. My secondary role was marketing support, attending meetings and performing tasks as needed.

New York, New York, Us

I worked as a Style Guru intern writing monthly articles for the online fashion company CollegeFasionista. I reported on fashion trends on Roger Williams University's campus in all of my posts. Once the posts were published, I promoted my articles on my social media platforms including Facebook, Twitter, and Instagram. I worked on my photography skills, taking all of the photographs for each of my articles. I developed my writing and editing skills, and learned how to properly communicate with employers through email and online databases. Link to my profile and published articles: http://www.collegefashionista.com/author/jennapaternostro/

I was a cashier at the grocery store Colonial Market from April 2011 through August 2015, and I gained so much experience in this position. In my position I had experience handling currency, as well as working as a front end employee. I am trained in communication skills and used these on a daily basis while at work. I also have experience working with difficult and disgruntled customers and how to effectively handle difficult situations. I have knowledge of organizing merchandise in our store as well as being responsible for currency. I have acquired many skills while working as a cashier at Colonial Market. In addition to working on the cash register, I also worked behind the courtesy booth for customer service. I have experience being responsible for money, working with lottery tickets, and being responsible for the entire front end of the store.

Essex, Ct, Us

I worked as a Sales Marketing Intern for the company Structural Graphics from June 1st, 2015 - July 31st, 2015. I worked closely with Salesforce, completing database cleansing for the Top 25 Inside and Outside Platinum accounts. I developed a creative brief for a "Capabilities Cube" campaign within the company. I also conducted industry marketing research and created trend presentations for my employers. Throughout the internship, I completed target market mailings for various industries and companies including writing copy for letters, and creating sample packs. Additionally, I created a social media presentation comparing luxury packaging companies and how they use social media as a marketing tool. I also developed an e Blast for LED Lights campaign. Not only did I improve my marketing and communication skills, but I learned how to be a contributing member of a company, working with other interns and developing my team working skills.

Bachelor'S Degree, Global Communication

Education record