Jennifer Posner Napier Email & Phone Number

Chicago, Illinois, Us

Chicago, Illinois, Us

Business Talent Group (BTG) is the leading talent platform that connects independent management consultants, subject matter experts, executives, and project managers with top companies to solve their biggest business opportunities and challenges. BTG provides just the right on-demand talent needed—remote or on-site, part-time or full-time, individuals or teams, all around the world. More than 50% of the Fortune 100 and hundreds of others trust BTG to curate, vet, and deliver legally compliant talent that fuel growth, innovation, and performance improvement.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Glencoe, Illinois, Us

Led team of 17 marketers and attracted over 1 millions visitors annually to major Chicago cultural institution and global leader in conservation science, education, urban agriculture and horticulture.

Chicago, Il, Us

Led marketing strategy to acquire, retain and re-engage local small businesses to the Groupon marketplace. Worked closely with large inside and outside sales leadership and self-service product teams for optimal lead sourcing, nurturing and closure. Lead generation tactics included SEO, SEM, social media, public relations, content marketing, display advertising, events, email marketing, partnerships, contests, promotions, sales collateral and lifecycle management.Managed GrouponWorks.com, Groupon's merchant-facing lead generation website, in North America as well as the deployment of GrouponWorks in 48 markets globally.

New York City, New York, Us

Developed and executed marketing plan to expand L2 research, executive educationand advisory services into China and Europe.Managed portfolio of 250 active new business prospects and 600 target opportunitiesfocused on luxury brands in fashion, specialty retail, watches & jewelry, beauty, spirits, travel and automotive.Successfully sourced, recruited and hired key talent for boutique digital innovation consulting firm.

Us

Recruited by private equity firm, Lake Capital, to join the executive team in leading the re-launch of a media and e-commerce platform serving the $1.8 billion wedding industry. Led OneWed.com, a top 10 wedding planning website, online media property and social network, through successful sale.Developed brand positioning, verbal & visual identity and architecture for OneWed.com and WeddingPreParty.com. Created and executed digital marketing plan including SEO, SEM, social media, public relations, e-mail marketing, display advertising, direct marketing and sales collateral.Cultivated business development and content partnerships with Blue Nile, FlowerPetal.com, The Dessy Group, Platinum Guild International, David's Bridal, Sandals, Amazon, Rent the Runway, Glamour, WEtv, SheKnows.com.

Mountain View, Ca, Us

Responsible for cross-selling, upselling and renewing Procter & Gamble's Baby & Family Care, Pet Care, Home Care, Snacks & Coffee and Fragrance brands on the Google ad platform including YouTube, AdWords, Google Print and Google TV. Managed global relationship between Google, P&G and P&G's ad agencies. Participated in Google-Procter & Gamble Talent Exchange, a two-month intensive immersion in the brands, business and culture of each organization. Selected to attend Center for Creative Leadership course for High Performing Individual Contributors.

New York, Ny, Us

Participated in highly selective management rotational program to gain director-level experience in five diverse marketing communications disciplines within Omnicom, including:CDM Europe, London (Health Care Marketing)INTERBRAND, London (Brand Consulting)BURKITT DDB, London (Advertising)OMD, New York (Media)HARRISON & SHRIFTMAN, New York (Public Relations)CLINE DAVIS MANN, New York (Health Care Marketing)

Washington, District Of Columbia, Us

Managed portfolio of 300 active new business opportunities and 700 potential opportunities.Created and executed annual strategic marketing plan for The Academy Fellowship product line, including repositioning and re-launch, to increase revenue 22%.

Purchase, New York, Us

Created and implemented two consumer surveys distributed to 50,000 respondents and on-line usability focus group to determine consumers' web site usage and impressions.Developed online strategy for web site re-launch, offline-online promotional and branding convergence, agency management and improved consumer relationship building.

Washington, District Of Columbia, Us

For the Advisory Board Company, Corporate Executive Board, The Atlantic, National Journal, and Hotline, led recruiting, performance appraisals, career counseling, staff planning, retention strategy, and succession planningManaged staff of 17 professional recruiters against goal of 50% annual staff growth.

Mba, Marketing, Media Management

Ba, Honors Sociology

Education record