Jennifer Posner Napier

Jennifer Posner Napier Email and Phone Number

CMO at Business Talent Group, a Heidrick & Struggles company | Prev Groupon, Google, Omnicom @ Business Talent Group
Jennifer Posner Napier's Location
Greater Chicago Area, United States, United States
About Jennifer Posner Napier

Marketing leader with a knack for and love of digital, B2B marketing, marketplaces, content strategy & development, and finding exceptional talent. B2B Marketing, Marketing Leadership, Start-Ups, Professional Services, Marketplace Platforms, Digital Marketing, Brand, Product Marketing, Content Marketing, Lead Generation, Sales Enablement, Recruiting.

Jennifer Posner Napier's Current Company Details
Business Talent Group

Business Talent Group

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CMO at Business Talent Group, a Heidrick & Struggles company | Prev Groupon, Google, Omnicom
Jennifer Posner Napier Work Experience Details
  • Business Talent Group
    Chief Marketing Officer
    Business Talent Group Jan 2021 - Present
    Chicago, Illinois, Us
  • Business Talent Group
    Svp, Marketing
    Business Talent Group Mar 2017 - Dec 2020
    Chicago, Illinois, Us
    Business Talent Group (BTG) is the leading talent platform that connects independent management consultants, subject matter experts, executives, and project managers with top companies to solve their biggest business opportunities and challenges. BTG provides just the right on-demand talent needed—remote or on-site, part-time or full-time, individuals or teams, all around the world. More than 50% of the Fortune 100 and hundreds of others trust BTG to curate, vet, and deliver legally compliant talent that fuel growth, innovation, and performance improvement.
  • Chief
    Member
    Chief Jul 2022 - Aug 2023
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
  • Chicago Botanic Garden
    Senior Director, Marketing & Communications
    Chicago Botanic Garden Jun 2015 - Dec 2016
    Glencoe, Illinois, Us
    Led team of 17 marketers and attracted over 1 millions visitors annually to major Chicago cultural institution and global leader in conservation science, education, urban agriculture and horticulture.
  • Groupon
    Senior Director, B2B Marketing
    Groupon 2012 - 2015
    Chicago, Il, Us
    Led marketing strategy to acquire, retain and re-engage local small businesses to the Groupon marketplace. Worked closely with large inside and outside sales leadership and self-service product teams for optimal lead sourcing, nurturing and closure. Lead generation tactics included SEO, SEM, social media, public relations, content marketing, display advertising, events, email marketing, partnerships, contests, promotions, sales collateral and lifecycle management.Managed GrouponWorks.com, Groupon's merchant-facing lead generation website, in North America as well as the deployment of GrouponWorks in 48 markets globally.
  • L2 Think Tank
    Marketing, Sales, Recruiting Lead (Consultant)
    L2 Think Tank 2011 - 2012
    New York City, New York, Us
    Developed and executed marketing plan to expand L2 research, executive educationand advisory services into China and Europe.Managed portfolio of 250 active new business prospects and 600 target opportunitiesfocused on luxury brands in fashion, specialty retail, watches & jewelry, beauty, spirits, travel and automotive.Successfully sourced, recruited and hired key talent for boutique digital innovation consulting firm.
  • Onewed
    Vice President, Marketing
    Onewed 2008 - 2011
    Us
    Recruited by private equity firm, Lake Capital, to join the executive team in leading the re-launch of a media and e-commerce platform serving the $1.8 billion wedding industry. Led OneWed.com, a top 10 wedding planning website, online media property and social network, through successful sale.Developed brand positioning, verbal & visual identity and architecture for OneWed.com and WeddingPreParty.com. Created and executed digital marketing plan including SEO, SEM, social media, public relations, e-mail marketing, display advertising, direct marketing and sales collateral.Cultivated business development and content partnerships with Blue Nile, FlowerPetal.com, The Dessy Group, Platinum Guild International, David's Bridal, Sandals, Amazon, Rent the Runway, Glamour, WEtv, SheKnows.com.
  • Google
    Senior Account Manager, Procter & Gamble
    Google 2007 - 2008
    Mountain View, Ca, Us
    Responsible for cross-selling, upselling and renewing Procter & Gamble's Baby & Family Care, Pet Care, Home Care, Snacks & Coffee and Fragrance brands on the Google ad platform including YouTube, AdWords, Google Print and Google TV. Managed global relationship between Google, P&G and P&G's ad agencies. Participated in Google-Procter & Gamble Talent Exchange, a two-month intensive immersion in the brands, business and culture of each organization. Selected to attend Center for Creative Leadership course for High Performing Individual Contributors.
  • Omnicom Group
    Management Residency Program
    Omnicom Group 2004 - 2007
    New York, Ny, Us
    Participated in highly selective management rotational program to gain director-level experience in five diverse marketing communications disciplines within Omnicom, including:CDM Europe, London (Health Care Marketing)INTERBRAND, London (Brand Consulting)BURKITT DDB, London (Advertising)OMD, New York (Media)HARRISON & SHRIFTMAN, New York (Public Relations)CLINE DAVIS MANN, New York (Health Care Marketing)
  • Advisory Board
    Director, Sales & New Business Development
    Advisory Board 2003 - 2004
    Washington, District Of Columbia, Us
    Managed portfolio of 300 active new business opportunities and 700 potential opportunities.Created and executed annual strategic marketing plan for The Academy Fellowship product line, including repositioning and re-launch, to increase revenue 22%.
  • Pepsico
    Digital Marketing (Mba Intern)
    Pepsico Jun 2002 - Aug 2002
    Purchase, New York, Us
    Created and implemented two consumer surveys distributed to 50,000 respondents and on-line usability focus group to determine consumers' web site usage and impressions.Developed online strategy for web site re-launch, offline-online promotional and branding convergence, agency management and improved consumer relationship building.
  • Advisory Board
    Director, Talent Acquisition & Talent Management
    Advisory Board 1996 - 2001
    Washington, District Of Columbia, Us
    For the Advisory Board Company, Corporate Executive Board, The Atlantic, National Journal, and Hotline, led recruiting, performance appraisals, career counseling, staff planning, retention strategy, and succession planningManaged staff of 17 professional recruiters against goal of 50% annual staff growth.

Jennifer Posner Napier Skills

Social Media Facebook Twitter Online Marketing Marketing Strategy Brand Architecture Google Adwords General Management Digital Marketing Digital Media Photography Recruitment/retention Executive Search Online Advertising Pinterest Digital Strategy Digital Social Media Marketing Marketing Communications Corporate Recruiting Small Business Marketing Strategy Marketing Research Marketing Advertising Sem Management Lead Generation Entrepreneurship Integrated Marketing Email Marketing Direct Marketing B2b Marketing Content Marketing Content Strategy Sales Enablement

Jennifer Posner Napier Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Media Management
  • University Of Michigan
    University Of Michigan
    Honors Sociology
  • Washington High School
    Washington High School

Frequently Asked Questions about Jennifer Posner Napier

What company does Jennifer Posner Napier work for?

Jennifer Posner Napier works for Business Talent Group

What is Jennifer Posner Napier's role at the current company?

Jennifer Posner Napier's current role is CMO at Business Talent Group, a Heidrick & Struggles company | Prev Groupon, Google, Omnicom.

What is Jennifer Posner Napier's email address?

Jennifer Posner Napier's email address is je****@****oup.com

What is Jennifer Posner Napier's direct phone number?

Jennifer Posner Napier's direct phone number is +131231*****

What schools did Jennifer Posner Napier attend?

Jennifer Posner Napier attended Northwestern University - Kellogg School Of Management, University Of Michigan, Washington High School.

What are some of Jennifer Posner Napier's interests?

Jennifer Posner Napier has interest in Groupon, Social Media, Friday Night Lights (Tv Series), Gawker, Youtube, Twitpic, Gilt Groupe, Grubhub, Mark Pincus, Burberry.

What skills is Jennifer Posner Napier known for?

Jennifer Posner Napier has skills like Social Media, Facebook, Twitter, Online Marketing, Marketing Strategy, Brand Architecture, Google Adwords, General Management, Digital Marketing, Digital Media, Photography, Recruitment/retention.

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