-Manages social media accounts (Facebook, Instagram, Twitter, Pinterest, TikTok) both locally and nationwide within the hospitality and food/beverage industry-Creates and executes social media campaigns including giveaways, influencer activations, rebranding initiatives and more-Develops thorough social media plans that align with trends and marketing goals/budget for clients-Create realistic KPI goals for clients (measuring growth, engagement, impressions, etc), and tracks measurements for strategy adjustmentsPast & present clients include Kimpton Hotels & Restaurants, Harvest Snaps, Katsuya, NORMS, Brouwerij West, Better Buzz Coffee and more.

-Responsible for overall influencer partnership strategy-Manage and respond to the needs of clients as it pertains to influencer programming on a daily basis-Serve as as a representative of the company and as a liaison between the company, influencers, influencer agencies, influential brands and clients

- Develop and execute influencer partnerships and campaigns for F&B and hospitality clients across national markets. -Work with brands to set influencer marketing benchmarks and KPIs-Curate influencers in the food, beverage, wellness and lifestyle verticals to best match with a brand and campaign-Communicate with brand and influencer partners to establish key messaging, content deliverables and posting expectations-Negotiate content deliverables with influencer partners to ensure that a brand's standard CPM is met and all content adheres to FTC guidelines-Create comprehensive reports and recaps following each influencer partnership or campaign- Manage daily client needs pertaining to influencer marketing campaigns- Cultivate and maintain successful ongoing relationships with influencers.

• Create, edit and update client reports, content calendars, client agendas and monthly reports• Establish, build and maintain strong relationships with online influencers and media• Conduct community management for client accounts, reviewing user generated comments and posts in a timely manner during the work week and on weekends as necessary

• Manage over 20 digital campaigns• Serve as managing editor for all written social media marketing materials• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results• Customized content creation for all social media platforms• Develop paid media and cross-network strategies• Set expectations and timeline for deliverables• Manage internal resources to ensure on-time delivery of all digital marketing campaign materials• Provide weekly updates to clients• Coordinate blog articles, topics and strategies with content writers• Stay up to date on industry trends• Market, monitor and analyze ad campaigns and adjust accordingly• Run multiple email marketing campaigns monthly via MailChimp & Constant Contact• Draft custom progression reports monthly• Manage online reputation management sites: Yelp, Google+, Facebook reviews, RateMDs, Vitals• Formulate content for infographic designs

-Create social media accounts for clients, customize and brand them specific to the client-Create custom social media tabs relevant to the client, industry, and their marketing needs-Drive execution of social media strategies to provide maximum value to clients on time-Developing / writing / editing content for all social channels to ensure consistent messaging

-Execute campaigns and marketing activities for clients-Grow online presence by managing social media accounts, newsletters, blogs, etc.-Create strong and relevant content in order to continue to build an online reach-Create and distribute press releases-Plan and attend events ensuring the utmost quality

-Setup meetings with potential clients-Contact media outlets and distribute press releases

• Frequently work with representatives from wineries in order to promote the wine festival and negotiate their involvement• Scout potential vendors and venues in order to expand Wine Riot to more cities across the U.S.• Catalog all event information on Podio

• In charge of setup and clean-up for events• Attended vendor meetings with clients