Jenna Randolph Email and Phone Number
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Accomplished, data-savvy marketing leader and hands-on brand builder with a track record of cultivating transformational marketing organizations, manufacturing growth opportunities, injecting insights & best practices to enhance the customer journey, and guiding cross-functional teams to produce breakthrough thinking & work that propel global brands and emerging startups into success.My background spans driving initiatives for many top brands on both the client & agency-sides of the business, including:• Co-founding The SageHouse, an investing and consulting group in the Fitness and Wellness vertical.• Serving on the leadership team of venture-backed tech startup, Xplor — building vertical-focused marketing & demand gen practices to help power explosive 2X revenue growth.• Rebuilding Razorfish’s Samsung-focused Analytics team to enable higher-level strategy and help the brand maximize performance across its customer journey.• Providing technical project & strategic leadership for many of Samsung’s most complex, high-risk platform initiatives.• Overseeing staff/contractor management & communications for Rosetta’s 300-member Samsung delivery team to predictably & profitably scale the 8-figure business.• Refreshing B2B/B2C marketing, PR, and employee services for nationally recognized healthcare company, Movement for Life.• Leading health & fitness promotion for the city of San Luis Obispo, CA.• Independently leading brand & growth initiatives for a diverse pool of clients on a consulting basis.The Bottom-Line — I am a passionate marketer who brings the best out in teams, drives transformative results, and delivers consistent, repeatable success. No matter the industry, I thrive in aligning insights, vision, strategy, technology, talent, and culture to help brands innovate and win the hearts & minds of consumers.CORE COMPETENCIES:BUSINESS OPERATIONSStrategic & Resource Planning • Agile Project Leadership • Process Optimization • Forecasting • Budget Management • GTM StrategyINSIGHT-DRIVEN DECISIONMAKINGAnalytics & Optimization • Consumer Journey Mapping • Audience Profiling & Targeting • Competitive Analysis • Workshopping & ResearchB2C / B2B INTEGRATED MARKETINGDigital • Social • Content • Demand Gen • CRM & Automation • Product • Experiential • Loyalty & Retention • PR • PartnershipsBRAND STRATEGY & STORYTELLINGPositioning & Identity • Data-Driven Architecture • Creative TestingCROSS-FUNCTIONAL TEAM LEADERSHIPTeam & Culture Building • Mentoring • Navigating Matrixed Organizations
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Podcast HostLook Both WaysSan Luis Obispo County, California, United States
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CmoVolt Athletics Aug 2023 - PresentSeattle, Washington, Us
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Fractional CmoCuraytor Sep 2024 - PresentManchester, New Hampshire, Us -
Strategic AdvisorPushpress 2022 - Present100% Remote, Us -
Co-Founder And CmoThe Sagehouse Apr 2022 - Jul 2023Pittsburgh, Pa, UsAs a Co-Founder and CMO, I played a pivotal role in elevating The SageHouse by establishing the brand and expanding our service portfolio. Leading a dynamic team of 10-15, we undertook diverse projects within the fitness and wellness sector.At The SageHouse, our mission is to empower emerging fitness enterprises to achieve accelerated growth. Offering a comprehensive range of services, from advisory to fractional leadership, and supplemented by strategic investments, TSH provides the essential resources and support for companies to thrive and expand their horizons. -
Marketing ConsultantVerb 2022 - 2023Pelham, New York, UsRecruited by an investor and advisor in the business, I led a team who rebranded and created the foundation for a successful marketing strategy. That foundation included GTM, customer journey mapping, brand framework, social strategy, and refreshed website copy for a shift in product offering. -
Strategic AdvisorShredmill 2022 - 2023I had the pleasure of partnering with Tony Villani and team to build out a new brand for SHREDmill, including a comprehensive brand guide, scalable growth strategy, and refreshed website and social profiles. -
Marketing ConsultantRook 2022 - 2023Miami, Florida, UsI was honored to lead the ROOK team through a comprehensive brand refresh and repositioning. Scope included new brand deck, updated website and social profiles, as well as a launch campaign for their raise and rebrand announcements, catering to both the developer and product manager audiences. -
Mastermind ModeratorBfs 2022 - 2023New York, Ny, UsModerator of the BFS Mastermind for Marketers working in Boutique Fitness. Meeting monthly to discuss, troubleshoot and ideate marketing and growth concepts and tactics for single and multi location fitness businesses. -
Fractional CmoBfs Nov 2021 - May 2022New York, Ny, Us• Recruited by the CEO to help boost marketing efforts leading up to The Summit 2022• Led the team through a series of branding workshops to clarify and codify the next chapter for BFS, refreshing the brand and repositioning BFS within a 12-week timeframe, creating a stronger Summit presence. • Built a new growth strategy leveraging macro and micro growth loops, grew all social channels, including the company's LinkedIn following by 35% within four months, and increased web traffic leading up to The Summit by 647%• Moderator of the BFS Marketing Mastermind Group (ongoing) for Marketing leaders and managers in the fitness space
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Cmo | Marketing & Business AdvisorChief Consulting Collective Jul 2009 - May 2022• Marketing strategy and guidance for a variety of clients in the health and fitness space, including B2B, B2C, SAAS, service and membership based businesses.• For over a decade, independently led brand & growth initiatives for a diverse pool of clients — applying best practices in marketing & recruiting on a consulting basis.• Strategic Business Driver | Proven ability to reconstruct business, drive change, and cultivate effective organizations — inspiring teams to deliver iterative innovation, market impact, and ROI.• Bridge Builder | Effective communicator adept at bridging the sometimes-divergent gap between creative, technology, and business stakeholders to bring successful omnichannel plans to life.• Resolute Executor & Advisor | Customer-centric storyteller with a strong bias for action — rallying cross-functional teams to challenge the status quo, make the complex simple, and reliably produce results.• Data-Driven Strategist | Hands-on big-picture thinker with a strong passion for finding patterns within ambiguity — observing, questioning, and selling in game-changing strategies and optimizations.• Grace Under Pressure | Master problem solver who thrives while navigating complex situations and delivering simultaneous projects on time and on target with grit, determination, and a smile. -
Vertical CmoXplor Jun 2020 - Sep 2021• Recruited by a former client to join the venture-backed commerce & client experience tech startup as a member of its senior leadership team — building the wellness vertical’s first formal marketing & demand generation practices and contributing significantly to its explosive 2X revenue growth.• Built an agile team of 9 FTEs, 25 contractors, and 5 agencies to integrate & support 8 newly-acquired global SaaS brands — developing relevant & engaging content, paid search & social campaigns, partner & influencer activations, and online learning to educate, acquire, and retain customers.• Chief architect of the wellness vertical’s GTM strategy — refreshing the brands, steering all day-to-day marketing activities, and realigning the offering to virtual strategies during COVID-19 to enable business continuity and power 262% lead growth within the Studio population.• Implemented CRM technologies and marketing automation to drive demand, enhance experience, and optimize acquisition cost across all touchpoints — significantly improving communication with prospects & clientele and establishing a blueprint for long-term scalability.• Stepped up as a strong force for revenue growth — exceeding all monthly targets and doubling the total customer base since joining the team in early 2020.• Brands included TrueCoach, PTminder, Mariana Tek, zingfit, Brandbot, TRIIB, Intelli-hub, and Xplor Studio -
Head Of MarketingTruecoach By Xplor 2020 - 2021Boulder, Co, UsAs part of my role at Xplor, I led marketing for TrueCoach and several other recently acquired startups. -
Program Manager — Marketing AnalyticsRazorfish 2017 - 2020New York, Ny, Us• Hand-picked to rebuild the agency’s Samsung-focused Analytics team — expanding from 5 to 23 members, injecting process & mentorship, and infusing data to unlock real-time decision making, enable higher-level strategy and help the brand maximize performance across its customer journey.• Honored as a 2018 Samsung Rockstar for interfacing with six Samsung business units and several global agencies — delivering multichannel performance analysis based on client north-star KPIs and introducing strategies to improve brand loyalty, engagement, and ultimately drive revenue.• Internal technical project & strategic lead for many of Samsung's most complex & high-risk platform initiatives — leading multi-million-dollar projects such as the carefully synchronized unification of Samsung’s three unique AEM sites and multiple Tag Management Systems during a global redesign. -
Senior Resource ManagerRosetta 2016 - 2017Hamilton, Nj, Us• Based on previous success with Samsung, tapped to step into a centralized resource management role — overseeing staff / contractor management & communications for the agency’s 300-member Samsung delivery team to predictably & profitably scale the $65M business. -
Senior Technical Project ManagerRosetta 2013 - 2016Hamilton, Nj, Us• Referred into the global digital marketing transformation agency to serve as a key project lead on the agency’s business with Samsung and Blackberry — leading a team of 55 technologists, strategists, and creatives in the execution of a $30M portfolio and often the agency’s most technical projects.• Collaborated closely with the agency’s CTO to create and steer complex development project roadmaps — directing department operations, managing client relationships, and championing Agile best practices to successfully drive a 55% profit margin for the portfolio.• Proactively elevated Samsung’s technical marketing capability — implementing first-of-their-kind solutions, including personalized customer emails, an innovative “try before you buy” promotion, and an experiential partnership with AEG utilizing NFC & beacons to surprise & delight consumers.• Spearheaded multi-agency effort to reimagine Samsung’s loyalty & retention platform, Samsung+ — building a robust application to deliver a premium customer experience, unreleased content from top artists & entertainment networks, 24/7 video-based device support, and a forum for UGC.• Proved a valuable resource for consulting clients at a deeper level and unlocking the optimal outcome — transforming an initial landing page request into a massively-successful cross-division promotions engine and creating an ongoing $300k per month workstream.
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Director, Marketing And Employee ServicesMovement For Life 2009 - 2013San Luis Obispo, Ca, Us• Referred into the nationally recognized, multi-location healthcare company to step into a newly-created role — serving as the core member of its leadership team charged with refreshing its B2B / B2C marketing & PR playbooks and building an employee services discipline from the ground up.• As a direct report to the CEO, served as architect of the digital vision and brand experience — launching and growing all digital properties spanning collateral, website, CRM, email, content, social media, and experiential strategies to accelerate channel demand & revenue growth.• Led rebrand initiative to unify seven brands in five regions — collaborating with stakeholders to elevate positioning / identity, messaging, customer journey, and PR communications.• Reimagined the company’s key training and talent acquisition programs — leveraging marketing & experiential best practices to exceed all goals, generating a new profitable revenue stream from outsourced recruiting, and being honored as an MVP in the process. -
Assistant Fitness Director, Master Trainer, & Wellness CoachTeaching & Coaching 2004 - 2011• Yoga Instructor | Smiling Dog Yoga | 2008 – 2011• Assistant Fitness Director & Master Trainer | Kennedy Club Fitness | 2006 – 2009• Yoga Instructor | Tridosha Healing Center | 2007• Wellness Coach & Group Exercise Instructor | Avila Bay Club | 2004 – 2006
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Wellness Program ManagerCity Of San Luis Obispo 2007 - 2008San Luis Obispo, Ca, Us• Hand-picked to serve as the czar of health & fitness promotion for the community’s 300+ staff of city, police, fire, and public works employees — leading the charge in rebranding the program, implementing incentive-based campaigns, boosting engagement, and improving workplace wellness. -
Program SupervisorCreative Nutrition Concepts 2005 - 2006• Recruited to join the Jamba-backed, nutrition-focused education nonprofit in a program & operational leadership capacity — planning & executing events & community engagement programs to positively influence the health of thousands of individuals across the Central Coast community.• Partnered closely with Jamba co-founder, Linda Olds, to infuse best-in-class brand strategy into the nonprofit’s localized playbook — laying the groundwork for a career of harnessing the power of contagious experience and strong messaging to engage & activate consumers.
Jenna Randolph Skills
Jenna Randolph Education Details
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California Polytechnic State University-San Luis ObispoManagement And Operations -
California Polytechnic State University-San Luis ObispoKinesiology
Frequently Asked Questions about Jenna Randolph
What company does Jenna Randolph work for?
Jenna Randolph works for Look Both Ways
What is Jenna Randolph's role at the current company?
Jenna Randolph's current role is Podcast Host.
What is Jenna Randolph's email address?
Jenna Randolph's email address is je****@****tta.com
What schools did Jenna Randolph attend?
Jenna Randolph attended California Polytechnic State University-San Luis Obispo, California Polytechnic State University-San Luis Obispo.
What skills is Jenna Randolph known for?
Jenna Randolph has skills like Marketing, Training, Management, Public Speaking, Customer Service, Event Planning, Recruiting, Social Media, Social Media Marketing, Microsoft Office, Public Relations, Coaching.
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