Jenna Willits Email & Phone Number

United States

Newton, Massachusetts

New York, New York

Instrumental at growing gross Sales +33%, net sales +24% +13% in GM.Cultivated relationships with all buying and planning team with major wholesale partners. Worked on majors’ profitabilityreceipts, RTV and seasonal dilution conversions. Vetted all numbers, discussed and recommended solutions to increase sales,lower turn, improve dilution for increased profitability. Created OTB’s to mirror majors profitability to compare internal budgets.Developed a 5-year plan template as well as a 5-year working OTB tool linked to actuals & financial budgets.Created budget framework; by account/ quarter/ month; RTV/ MDA, booking, flow by month, by delivery.Partnered with the CFO and SVP of Sales to develop sales plans - create seasonal buy plans for market.Developed and maintained DTC OTB’s, selling and inventory review suggesting re-orders and RTV etc.Created & reviewed DTC hindsight and prepared buy plan recommendations to focus the assortment.Sized companies buy, by compiling each accounts market projections and then verify each account is hitting the budget target.Owned classics replenishment projections quarterly buys as well as consignment; monitoring selling by store, style and size.Work with the CFO and COO to monitor projected inventory levels to present to CEO.Reviewing historical data and current inventory to propose sell off strategy – monitoring cut-ups and excess volume and margin.Created specialty check-in recap rolling up by account by region bi-monthly for RTW & cover-ups.Enhanced automated weekly majors selling recap – created projection sheets to monitor sales compared to LY and budget.Maintained the market share recap – pull ad-hoc reporting to help with store visits, re-orders, business meetings.Worked with logistics on shipping status report to enhance efficiencies, this tool is being used daily by the sales team.Coach and develop merchandise planner and run our summer internship program.

New York, New York

Responsible for 10 Collection Stores, 26 Outlets and E-Commerce Planning•Developed OTB tool, annual BGT; by store, by month, by day sales targets •Established & maintained a receipt recap for all divisions utilized by buying and planning to follow buy plans, adhere to transfer targets, execute allocations etc.•Created order pads link to buy size analysis as well as upfront buy allocations utilizing OTB penetration •Established hindsight tools to analyze buy classification by Delivery; Bookings, Full Price, Total Sales, Sell Through - Average Unit Retails, Sku Counts, Style Counts & average depth bought & sold•Work directly with production and merchandising to construct a “deep dive” by class analysis to help design improve development•Partner with Director of Buying and VP of Stores to maintain a Marketing Promo Calendar; recap past events, record results, plan future events/ promotions to drive sales – run margin scenarios to validate what we can afford to hit sales•Strategically plan Sample Sales, determining proper stock to secure, optimize selling – tracking selling etc.•Developed high level dashboards recaps to report on business results and action plans to continue to improve sales and margin•Assist VP of Stores on various incentive plans to motivate sales associates, quantify max-payout expense exposure•Collaborate with VP of Stores to develop a KPI metrics report to better coach sales associates•Took ownership of perpetual replenishment program – developed a weekly recap to summarize selling & stock ownership by account, worked to edit the assortment and put a strategy around moving through excess inventory•Took over planning responsibility for Elie Tahari Harrods; improved sales from 2015 to 2016 +71%, +32% to budget•Work closely with accounting & CFO on auditing the P&L for retail, creating a budget agenda, review monthly to track and ensure we hit our EBITA goals through managing markdowns, improving sales, margin and monitoring expenses

New York, Ny

• Build and maintain a Retail OTB tool; Review WOS, ST, GM, Receipt Plan, Sales Plans with in season projections• Create Weekly Recaps to analyze business by Dpt, Category, Class, Style, Store, KPI Metrics, stock to sales review• Mitigate liabilities and maximize opportunity by maintaining proper stock levels through stock balancing transfers and upfront allocation• Develop 2014 & 2015 Annual BGT targets; By store, by month penetration, by day break outs – roll up expenses to improve ROI. Resulting in year over year growth 2014 +32% to 2013 +29% to 2012• Provide expansion location recommendations by patterning with wholesale planner to develop a market share analysis. • Partner with Retail team members to prepare seasonal hindsight for future buys to improve results in; turn, sku count, style depth, design recommendations, by store and class distribution, optimal merchandise presentation by location

New York, Ny

• Strategize & develop seasonal key item plans & assortment to support sales, GM & financial objectives • Hindsight quarterly performance, analyze finding to establish key improvements for future seasons• Monitoring business performance, partner with cross-functional team to drive appropriate actions to optimize business results. • Manage inventory by identify potential liabilities or resolutions; execute markdowns, reflect impact to GM

New York, Ny

• Projected QR receipts, sales, turn, penetration to total business, suggest by size by style reorders• Controlled stock levels by managing replenishment OTB for key Jewelry and handbag vendors; $38MM in sales annually; David Yurman, Michele Watches, Chanel, Hermes, Burberry, Michael Kors Jewelry• Analyzed, released and tracked orders through DCM for Hold & Flow Designer Shoes & Handbags departments; $60MM in sales annually; Louboutin, Jimmy Choo, Valentino, Prada, Gucci, YSL• Subject matter expert on the Project Evolution task force to help implement Oracle Solutions• Saks Fab 5 recipient 2012: Merchants who take risks, demonstrate creativity & achieve financial metrics

New York, Ny

• Utilized creative insight and industry knowledge to conduct style outs and recommend profitable future buys• Oversaw purchase orders, negotiating gross margin and vendor returns, increasing business by 21% in SP10• Tracked merchandise for 47 stores; $25MM annual sales; Polo, Nautica, Boss, Tumi, Kenneth Cole, Joseph Abboud, Calvin Klein

New York, Ny

• Reviewed replenishment model stocks to increased gross margin, reduce weeks of supply and ensure proper inventory levels• Managed receipt flow by store, complete stock to sales analysis growing Ladies suits by 11.5% in Fall ‘09• Prepared color, size and style selling analysis for style-out review of key vendors; Oleg Cassini, JS Boutique, Xscape, Tahari, AK • Placed orders with JDA Allocation, ensure goods delivered to stores to maximize business potential

Boston & New York

• Manage expenses; supply cost, travel, packaging, website, business cards, and promotion parties/shows • Conceptualize and create handmade jewelry and pottery. Promote and sell merchandise

Greater Boston Area

• Supervised, hired, and trained new staff members; created staff schedule; maintained book keeping• Facilitated accommodations, created reservation lists, timely seating, greeted the patrons • Initiated re-design of dining room’s physical setup, resulting in spacious environment and greater sales

Greater Boston Area

• Designed Cultural Heritage brochure, assisted in; organizing, running, facilitating a membership drive• Developed weekly itineraries/monthly calendars for business professionals and tourists visiting Massachusetts

Washington, Dc

• Assisted three Australian companies' efforts to gain exposure in American markets• Performed market research, drafted reports, and prepared for trade show events

Masters, Public Administration

Study Abroad: Israel Summer 2006; Conflict Resolution, Public Speaking, Negotiation Tactics.

Bachelor Of Arts, Sociology Double

Activities and Societies: Making a DifferenceUrban Development & Social Change Study Abroad: London Internship; Fall Semester 2004.