Jenna Willits Email & Phone Number

United States

Newton, Massachusetts

New York, New York

Instrumental at growing gross Sales +33%, net sales +24% +13% in GM.Cultivated relationships with all buying and planning team with major wholesale partners. Worked on majors’ profitabilityreceipts, RTV and seasonal dilution conversions. Vetted all numbers, discussed and recommended solutions to increase sales,lower turn, improve dilution for increased.

New York, New York

• Responsible for 10 Collection Stores, 26 Outlets and E-Commerce Planning
• Developed OTB tool, annual BGT; by store, by month, by day sales targets
• Established & maintained a receipt recap for all divisions utilized by buying and planning to follow buy plans, adhere to transfer targets, execute allocations etc.
• Created order pads link to buy size analysis as well as upfront buy allocations utilizing OTB penetration
• Established hindsight tools to analyze buy classification by Delivery; Bookings, Full Price, Total Sales, Sell Through - Average Unit Retails, Sku Counts, Style Counts & average depth bought & sold
• Work directly with production and merchandising to construct a “deep dive” by class analysis to help design improve development

New York, NY

• Build and maintain a Retail OTB tool; Review WOS, ST, GM, Receipt Plan, Sales Plans with in season projections
• Create Weekly Recaps to analyze business by Dpt, Category, Class, Style, Store, KPI Metrics, stock to sales review
• Mitigate liabilities and maximize opportunity by maintaining proper stock levels through stock balancing transfers and upfront allocation
• Develop 2014 & 2015 Annual BGT targets; By store, by month penetration, by day break outs – roll up expenses to improve ROI. Resulting in year over year growth 2014 +32% to 2013 +29% to 2012
• Provide expansion location recommendations by patterning with wholesale planner to develop a market share analysis.
• Partner with Retail team members to prepare seasonal hindsight for future buys to improve results in; turn, sku count, style depth, design recommendations, by store and class distribution, optimal merchandise.

New York, NY

• Strategize & develop seasonal key item plans & assortment to support sales, GM & financial objectives
• Hindsight quarterly performance, analyze finding to establish key improvements for future seasons
• Monitoring business performance, partner with cross-functional team to drive appropriate actions to optimize business results.
• Manage inventory by identify potential liabilities or resolutions; execute markdowns, reflect impact to GM

New York, NY

• Projected QR receipts, sales, turn, penetration to total business, suggest by size by style reorders
• Controlled stock levels by managing replenishment OTB for key Jewelry and handbag vendors; $38MM in sales annually; David Yurman, Michele Watches, Chanel, Hermes, Burberry, Michael Kors Jewelry
• Analyzed, released and tracked orders through DCM for Hold & Flow Designer Shoes & Handbags departments; $60MM in sales annually; Louboutin, Jimmy Choo, Valentino, Prada, Gucci, YSL
• Subject matter expert on the Project Evolution task force to help implement Oracle Solutions
• Saks Fab 5 recipient 2012: Merchants who take risks, demonstrate creativity & achieve financial metrics

New York, NY

• Utilized creative insight and industry knowledge to conduct style outs and recommend profitable future buys
• Oversaw purchase orders, negotiating gross margin and vendor returns, increasing business by 21% in SP10
• Tracked merchandise for 47 stores; $25MM annual sales; Polo, Nautica, Boss, Tumi, Kenneth Cole, Joseph Abboud, Calvin Klein

New York, NY

• Reviewed replenishment model stocks to increased gross margin, reduce weeks of supply and ensure proper inventory levels
• Managed receipt flow by store, complete stock to sales analysis growing Ladies suits by 11.5% in Fall ‘09
• Prepared color, size and style selling analysis for style-out review of key vendors; Oleg Cassini, JS Boutique, Xscape, Tahari, AK
• Placed orders with JDA Allocation, ensure goods delivered to stores to maximize business potential

Boston & New York

• Manage expenses; supply cost, travel, packaging, website, business cards, and promotion parties/shows
• Conceptualize and create handmade jewelry and pottery. Promote and sell merchandise

Greater Boston Area

• Supervised, hired, and trained new staff members; created staff schedule; maintained book keeping
• Facilitated accommodations, created reservation lists, timely seating, greeted the patrons
• Initiated re-design of dining room’s physical setup, resulting in spacious environment and greater sales

Greater Boston Area

• Designed Cultural Heritage brochure, assisted in; organizing, running, facilitating a membership drive
• Developed weekly itineraries/monthly calendars for business professionals and tourists visiting Massachusetts

Washington, DC

• Assisted three Australian companies' efforts to gain exposure in American markets
• Performed market research, drafted reports, and prepared for trade show events

Masters, Public Administration

Study Abroad: Israel Summer 2006; Conflict Resolution, Public Speaking, Negotiation Tactics.

Bachelor Of Arts, Sociology Double

Activities and Societies: Making a DifferenceUrban Development & Social Change Study Abroad: London Internship; Fall Semester 2004.