Jenna D. Rutschman Email & Phone Number

Tucson, Az, Us

Tucson, Arizona, Us

In this role, I lead the Campus Marketing Strategy team at the University of Arizona, partnering with college and unit marketing teams to strengthen our brand and ensure marketing initiatives are aligned with strategic goals. I focus on building trust, navigating complex branding challenges, and optimizing marketing efficiency, while also overseeing our project management team to execute impactful campaigns.

Tucson, Arizona, Us

As a member of the University of Arizona central marketing team, my role involves supporting the marketing strategy for colleges within the university. My focus is on providing resources, connections, and toolkits that can help these college marketing and communications teams effectively reach their target audiences.In 2021, I was brought on board to help unify the marketing efforts across the university. By working closely with different teams, I strive to ensure that we all speak in one voice when communicating with our constituents.One of my key responsibilities is to facilitate the monthly Campus Marketing Council meetings. During these meetings, the team brings together marketing, communications, and creative teams to learn from our partners, vendors, and on-campus experts. By fostering collaboration and sharing ideas, we work together to improve our communication, collaboration, and creative executions.

Tucson, Arizona, Us

I was appointed as the first Senior Director of Marketing and Communication lead for the University of Arizona College of Science, the largest undergraduate college at the university. As part of this role, I oversaw branding, digital presence, and marketing efforts in support of the college's academic departments, schools, and research units. With globally prominent faculty across physical, space sciences, mathematical, environmental, cognitive, and life sciences, the College of Science is a world-renowned academic research center. Our mission is to promote research excellence, innovative teaching programs, and economic opportunities for our community. Join me as I continue to advocate for advancing scientific inquiry and education at University of Arizona.

Tucson, Arizona, Us

Defined, built, and enhanced the brand of the College of Social and Behavioral Sciences, which is one of the largest colleges at the University of Arizona. Managed and led a team of 6 employees and 4 student workers in integrated marketing initiatives for 18 academic units, 9 centers/consortiums, and the Dean's Office, which consisted of Development, Community Engagement, Faculty Affairs, Technology, and Academic Affairs & Student Success teams.

Left of West offered marketing solutions to our clients focused on providing sound strategies and detailed reporting. We focused on helping our clients achieve their goals through digital, web, social, brand and content strategies and executions. As owner and lead strategist of Left of West my duties include:• Client Management• Team & Contractor Management• Brand Strategy • Strategy Development & Implementation• Social Media Advertising & Content Execution• Email Marketing Strategic Execution• Ongoing Reporting • Online Marketing Management• Brand Development• Web Development• Project Management • Business Development• Podcast Production

New York, Ny, Us

In my previous role, I developed, executed, and oversaw comprehensive marketing, communications, publication, and brand strategies for clients in higher education and healthcare. My focus was on maintaining brand consistency and staying within budget while bringing innovation and digital expertise to a team of mostly traditional marketers. I managed a team of six, with each member responsible for their own book of business worth $10 million. I also managed the strategic planning and implementation of over $100 million in marketing spending.My responsibilities included ensuring year-over-year pipeline retention and business development growth for client budgets. As part of the business development pitch team, I worked with C-suite executives from New York City and Washington, D.C. to identify key sales accounts, strategize, develop presentations, and pitch to key accounts such as Ritz Carlton, Duke University, Cleveland Clinic, Clemson University, and Northern Arizona University.Additionally, I handled all daily client relations and ongoing marketing plans, including digital marketing, web development, custom publishing, direct mail, email marketing, lead generation campaigns, video production, print, and outdoor advertising. I was also tasked with all internal team management and communication with the newly established board of directors. This included weekly budget reviews and short- and long-term projections of profits and losses as the company underwent an ownership transition. Overall, my team's efforts helped our clients achieve their marketing goals while staying within budget and maintaining brand consistency.

Tempe, Az, Us

As a seasoned account manager, strategist, and team leader, I delivered award-winning digital execution for clients ranging from startups to Fortune 500 companies. I planned and executed ongoing digital marketing strategies, brand strategies, content marketing, and web development projects for high-profile clients, including DC Shoes, Thunderbird School of Global Management, Teva, Arizona State University, Zappos, Ancestry.com, eHarmony, Pink Jeep Tours, and Fox Restaurant Concepts.I managed all aspects of client deliverables, including strategic brand planning, ongoing marketing needs, creative deliverables, content strategy, content calendars, digital marketing, web development, and monthly reporting, ensuring that all projects were completed on time and within budget. I created measurable goals for each project with direct Key-Performance-Metrics and detailed Return of Investment on a campaign level.As a team leader, I managed a team of 10, overseeing recruitment, employee development, and project management. I worked on the newly formed strategy team within Terralever, focusing on up-selling unique and complex digital marketing, social media, and web development projects to new and current clients. I was responsible for business development within current clients, driving growth, and handling day-to-day pipeline planning with my team.I collaborated with C-suite executives to develop, present, and strategize new business pitches for clients such as CBS Television, Republic Services, Thunderbird School of Global Management, ASU, Zappos, DC Shoes, and more. My expertise in account management, strategy, and team leadership allowed me to consistently exceed client expectations and drive business growth

Phoenix, Az, Us

As the account manager for Casino Arizona and Talking Stick Resort, I oversaw a multi-million dollar account and managed all aspects of their marketing launch for Talking Stick Resort's Grand Opening in April 2010. This included coordinating all photo shoots, TV commercial development, radio spots production, and public relation activities, as well as planning and executing the resort's collateral, broadcast spots, print and outdoor advertising in both local and regional markets.I worked with Clear Channel Outdoor to strategically place $1 million in outdoor advertising and spearheaded the re-branding of Casino Arizona in 2009, resulting in a significant shift in marketing planning and creative. As part of this effort, I developed both Casino Arizona and Talking Stick Resort's 250-page brand book and graphic standards guide.In my role, I served as the main point of contact for projects and communications with the internal marketing teams at both resorts, managing client expectations and deliverables among the client and agency teams. I also managed professional advertising partnerships, including the exclusive sponsorship for the Phoenix Suns.As a team leader, I managed a team of three account management professionals and worked with over two dozen individuals within Casino Arizona and Talking Stick Resort's internal teams. Additionally, I led planning and execution on all digital marketing efforts, including social media planning and execution, competitive research, email strategy, PPC campaigns, SEO strategy, and website optimizations. I was responsible for implementing all website content updates for both Talking Stick Resort and Casino Arizona.

Phoenix, Az, Us

Worked as a focused integrated account executive focused on aligning digital, public relations, creative and media. During my time at Off Madison Ave I was able to dive into the digital world under the amazing leadership of Might Interactive including Jay Baer and Maggie Young. Here I learned the basics of digital strategic, online marketing, development and the emerging technology social media. I thrived learning how to bring digital to the forefront of my clients businesses and integrated needs, providing amazing results.

Ba Fina Arts, Photography And Media Arts

K-12