Jenna Kellerman Email & Phone Number

New York, New York, United States

As Senior Director of Workforce Development, I lead PHI’s practice work focused on strengtheningthe direct care workforce through developing, implementing, and evaluating workforceemployment and training models. Our team specializes in leading engagements related to operationalizing and evaluating meaningful advancement opportunities that expand the direct.

Washington, District Of Columbia, United States

Working across thousands of LeadingAge members and partners across the nation, I lead strategic efforts in workforce development, guiding research, policy, education and communication efforts to improve the recruitment, retention and sustainability of a diverse, quality aging services workforce.

Greater Minneapolis-St. Paul Area

Leading the work of the Health Support Specialist career, development of a new Online Nursing Assistant program and Manager/Supervisor program, as well as advancing strategic efforts around the recruitment, retention, and development of an aging services workforce.

Greater Minneapolis-St. Paul Area

Instructor of the Thesis Research Design course within the Gerontology department of Bethel's graduate school.

Greater Minneapolis-St. Paul Area

• Manage the operations of senior housing, including: Independent living, assisted living, memory care, and enhanced assisted living.
• Leadership: Implement facility vision and strategic planning; promote mission, vision, and quality standards
• Service Management: Assure appropriate care and services are provided to residents; develop programming within HWS parameters
• Financial Management: Responsible for financial operations of housing organization; maintain fiscal responsibility in a way that promotes a high standard of stewardship; budgeting, setting rates, negotiating contracts
• Legal Compliance: Assure compliance with federal, state, and local regulations
• Building Operations: Facilitate building operations and maintenance of grounds

Saint Louis Park, MN

• At Home Solutions by Saint Therese (Homecare division)
• Develop and execute marketing plan
• Create campaigns and associated messaging
• Provide client follow up and care consultations
• Create opportunities for internal and external community education
• Build community relations and referral sources

• Created unique customer service program and provided training to over 300 staff on customer service & communication practices using a patient centered care model
• Developed education and trainings on communication and customer service expectations for clinical, administrative and front-line staff
• Collected and analyzed customer satisfaction data
• Created quality improvement initiatives to improve the patient experience
• Developed program to provide an exceptional move-in experience for new residents
• Developed program to enrich end of life processes

• Managing editor of Northwestern Naturally Magazine
• Write and edit content for new website
• Write and edit brochure content

• Wrote original content for quarterly magazine (5,000 distributed) and newsletters (1,500 distributed); and 10-12 press releases per month
• Event planning and promotion, http://www.nwhealth.edu/backinshape/index.html
• Wrote content and managed the weekly newsletter, and daily web publication http://www.nwhealth.edu/nwtoday/index.html (1,500 unique visitors per day), covers campus news
• Managed HealthyU website, http://www.nwhealth.edu/healthyU (24,000 unique visitors each month)
• Produced promotional video for annual Development event, http://www.nwhealth.edu/gala/
• Extensive writing, editing, research, interviewing

• Provide upkeep, writing, and development on multiple websites
• Create and coordinate marketing and public relations plans, evaluate new potential programs
• Manage communications including: website, marketing materials, e-communications, press releases, editing
• Create new corporate marketing documents for investors, lenders, banks, constituents, customers
• Serve as primary contact person for special projects, assisted with requests for marketing material distribution
• Assist in identifying markets, traveling to new communities in-state and out-of-state, presenting at exhibitions

• Wrote and edited press releases, marketing materials, and assisted with project and event planning; helped start-up organization’s media policies and procedures
• Installed five art exhibits and worked with the artists

Master'S Of Arts, Gerontology

Housing With Services Management Certificate

Mini Mba, Nonprofit Management

Bachelor Of Arts, Cum Laude, Communication Studies, English, Studio Arts

Activities and Societies: • Big Partner Little Partner (mentor for local children) • Nursing Home Volunteer • Wednesday Friends (volunteer.

Study Abroad