Jenna Smith Email and Phone Number
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Jenna Smith is a Sr. Director of Product Management at PathFactory at PathFactory. She possess expertise in time management, marketing, leadership, social networking, event management and 14 more skills. Colleagues describe her as "Jenna impressed me from day 1 in her transition from demand generation marketer to Customer Success Manager. There’s a reason that Jenna is the senior CSM on PathFactory’s largest accounts: she understands perfectly the intersection between the PathFactory product and the customers’ marketing goals and strategies. She brings a thoughtful voice of reason to her customer interactions and has earned their trust over and over. It’s been a true honor watching Jenna blossom over the last 2 years into a Customer Success rock star." and "Jenna worked for Geosoft initially as a summer student on our admin and sales teams for two years. When she finished her degree, we immediately offered her a full time role as Marketing Coordinator and she continued to move up within the Marketing team, with her last position being Marketing Specialist, Segments. Over the six years of her time at Geosoft, we found Jenna to be very bright, highly responsible, committed and eager and able to learn. She easily mastered every duty that we gave to her, without exception. Her work was always completed accurately and on time (often earlier than expected), and her commitment to providing value-added service in every situation was frequently noted and very much appreciated. Jenna’s interpersonal skills are also excellent – she fit in very well at Geosoft, and everyone enjoyed working with her. We're very sorry to see Jenna leave Geosoft - but we know we can look forward to watching her continuing success in her Marketing career."
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Senior Director Of Product ManagementPathfactory Dec 2023 - PresentToronto, Ontario, CaIn this role I manage a team of outbound Product Managers and a Product Operations Manager. Product areas of focus include overall application UX as well as our content experience and revenue intelligence solutions. I also lead integration projects with other platforms such as Adobe Experience Cloud and Salesforce, including work with a 3rd party engineering team through our partner, Persistent Systems.From an operations standpoint, main priorities include release planning & communication, user testing & feedback as well as adoption and enablement of Gainsight within our product team. -
Director Of Product ManagementPathfactory Jan 2021 - Dec 2023Toronto, Ontario, CaMoving into this area of the organization, I worked to prioritize the voice of the customer based on my experience. This led me to improve existing elements within our application through collaborating on quick win feedback tickets with Engineering as well as larger scale projects to support client partnerships with high ARR and strategic potential. Examples of this include significantly enhancing our virtual event solution to support on-demand, video library requirements, as well as introducing custom user role capabilities and more granular permissions to accommodate for growing governance needs. I played a large interdepartmental role between the go-to-market teams and R&D by working closely with Product Marketing to enable Marketing, Sales and Customer Experience when new releases were delivered. This included internal enablement demos as well as managing a Technical Writer and the release notes process.My focus then shifted to product innovation, working closely with our EVP of Innovation and other Product team members to introduce high impact solutions into the market. -
Director, Customer SuccessPathfactory Dec 2019 - Jan 2021Toronto, Ontario, CaI operated as a player-coach within this role by hiring and leading a global team of CSMs while managing a couple of large scale enterprise accounts. During my time in the role I worked on the following areas to enable the customer team:1. Built an internal CSM resource portal, including a robust handbook outlining the customer onboarding process & lifecycle, knowledge management resources, account knowledge transfer process and more. 2. Collaborated interdepartmentally with Data Science and Revenue Operations to build a customer health model using indicator attributes and scores focused on onboarding requirements, breadth of adoption, level of interactions and platform performance.3. Lead the cross-functional project of revamping our onboarding process to account for the addition of new product modules and combo-purchase scenarios. This included the large scale task of re-doing our entire on-demand training video library, among other requirements.4. Held quarterly renewal review meetings with the executive team, weekly-renewal touch points with the Director of RevOps and COO, and bi-weekly 1:1s with each CSM. Presented OKRs and results during quarterly townhalls. -
Senior Customer Success Manager, Team LeadPathfactory Feb 2019 - Dec 2019Toronto, Ontario, CaWorking with major enterprise organizations, my role was about becoming an extension of the Marketing team I was aligned with. I dove deep into understanding their goals, processes and custom suite of technologies to ensure they saw value out of PathFactory. This enabled me to speak the internal language and move projects through the various stages of approval needed at this scale. I was the strategic partner that presented insights and recommendations on how to optimize campaigns and content. I thrived on being the bridge that introduced various teams across the organization globally to collaborate and drive expansion forward while ensuring everyone was enabled to fully adopt the platform.During this time, I also coached a team of CSMs through training, account management and professional development. -
Customer Success ManagerPathfactory Dec 2017 - Feb 2019Toronto, Ontario, CaI managed a portfolio of diverse accounts and worked closely with these customers to proactively drive adoption of the PathFactory platform. This included reviewing best practices and sharing case studies that inspired my clients while building customer loyalty and advocacy.Working closely with our internal Support and Solutions teams, I troubleshooted technical issues and maximized the use of our PathFactory Engine data. This includes extending it outside of our platform to MAPs (Marketo, Eloqua, Hubspot, Pardot, etc.) and CRMs (Salesforce, Oracle, SAP, Microsoft Dynamics, etc.) to better enable my clients' Marketing and Sales teams. I reported on their analytics at a regular cadence and provided actionable recommendations based off of these report insights. -
Marketing Segments SpecialistGeosoft Inc. Nov 2016 - Dec 2017Toronto, On, CaI was responsible for the Energy and Near Surface industries as well as customer retention marketing. I led the strategic planning, execution and reporting of the marketing programs for these three B2B areas. This involved working closely with internal technical experts to research and develop scientific content around Geosoft's current and future software and services. I produced marketing copy and content assets that communicated the value proposition for our technology products and services. This content was then leveraged in the lead generation, lead nurture and customer marketing programs that I drove. -
Marketing Services SpecialistGeosoft Inc. Oct 2013 - Oct 2016Toronto, On, CaI led the planning and execution of Geosoft's international events, working with various vendors and our global offices. I managed the global spend budget and was responsible for overseeing the lead capture and reporting for these events. Deepening my communication skills, I managed the corporate social media platforms and developed email campaigns, news blasts, web updates and internal communications. I furthered my creative design abilities by revising ads and handling the production/distribution of event based promotional material for both digital and print. -
Sales Marketing CoordinatorGeosoft Inc. May 2011 - Oct 2013Toronto, On, CaSummer Internship 2011 & 2012I maintained customer contracts by contacting customers to renew their software licenses that were about to expire. I generated new client leads for the company's pipeline and updated the customer database regularly. In addition to this, I worked diligently with the release team to send out new product launches to clients globally. I also carried out administrative tasks such as creating expense reports, taking meeting minutes and handling reception.
Jenna Smith Skills
Jenna Smith Education Details
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Wilfrid Laurier UniversityMarketing Concentration
Frequently Asked Questions about Jenna Smith
What company does Jenna Smith work for?
Jenna Smith works for Pathfactory
What is Jenna Smith's role at the current company?
Jenna Smith's current role is Sr. Director of Product Management at PathFactory.
What is Jenna Smith's email address?
Jenna Smith's email address is je****@****oft.com
What is Jenna Smith's direct phone number?
Jenna Smith's direct phone number is +141636*****
What schools did Jenna Smith attend?
Jenna Smith attended Wilfrid Laurier University.
What are some of Jenna Smith's interests?
Jenna Smith has interest in Volleyball, Psychology, Indie/alternative Music, International Travel, Cooking, Soccer, Fitness And Health, Reading, Team Collaboration, Film And Television.
What skills is Jenna Smith known for?
Jenna Smith has skills like Time Management, Marketing, Leadership, Social Networking, Event Management, Critical Thinking, Team Building, Analytical Skills, Event Planning, Market Research, Finance, Content Marketing.
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