Jenna Tanenbaum

Jenna Tanenbaum Email and Phone Number

Performance Creative and UGC Expert | Customer-First Marketing @ Ostrich
Jenna Tanenbaum's Location
Los Angeles Metropolitan Area, United States, United States
Jenna Tanenbaum's Contact Details
About Jenna Tanenbaum

Jenna Tanenbaum is a seasoned brand & growth marketer, with deep experience in launching and growing e-commerce, direct-to-consumer, food tech, and subscription businesses from $5m to +200m in sales annually. She deploys a data-driven processes with an entrepreneurial spirit to create products people love and need, and strives to provide the best experience to customers through strong usability, communication, and brand.Currently, Jenna is helping brands create short-form UGC videos that convert with Ostrich. She applies a data driven approach to performance creative to ensure that ads have the best chance at creating sales. Learn more at runwithostrich.comPreviously, Jenna was the Head of Global DTC Commerce & Growth Marketing at Who Gives A Crap. Who Gives A Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and donates 50% of profits to help build toilets for those in need. She was responsible for acquisition, retention, business development and B2B sales in Australia, the United States, United Kingdom, and Europe.Prior to Who Gives A Crap, she founded GreenBlender, a VC-backed smoothie meal-kit company with 80 employees across 3 distribution facilities in the United States. She created and managed the processes for robust user acquisition, retention, P&L and financial reporting, and merchandising. At GreenBlender she grew revenue to over $20 million in under 3 years, delivering over 5 million smoothies to tens of thousands of health-conscious customers.

Jenna Tanenbaum's Current Company Details
Ostrich

Ostrich

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Performance Creative and UGC Expert | Customer-First Marketing
Jenna Tanenbaum Work Experience Details
  • Ostrich
    Founder
    Ostrich Nov 2022 - Present
    Ostrich is a performance creative and UGC marketing agency that specializes in creating authentic looking ads that convert.We offer a bespoke approach to performance creative and work closely with our clients to create assets that speak to your audiences.Reach out at https://runwithostrich.com/contact
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  • Who Gives A Crap
    Head Of Global Dtc Commerce And Growth Marketing
    Who Gives A Crap Jul 2022 - Aug 2023
    Melbourne, Victoria, Au
    Currently changing the world as Head of Growth Marketing at Who Gives a Crap. Who Gives a Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the planet and its people—to date we’ve donated $10 million to fund sanitation projects all over the world.Main focus areas:- Responsible for all online sales in the United States, Australia, Europe and United Kingdom - Leads the global growth marketing, product marketing and digital & media teams. - Focuses on customer-first marketing, meeting the customer where they are- Sets and delivers on CAC, LTV and AOV- Manages marketing budget
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  • Who Gives A Crap
    Head Of Global Growth Marketing
    Who Gives A Crap Nov 2019 - Sep 2022
    Melbourne, Victoria, Au
    Main focus areas:- Lead the global acquisition, retention and wholesale/B2B teams- Own marketing forecasting and marketing budget- Improve CAC, LTV and AOV- Drive wholesale and partnership initiatives
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  • Blix
    Vice President Marketing & Growth
    Blix Nov 2018 - Nov 2019
    New York, Ny, Us
    Blix blends real food with true convenience so you can live life at its best. It is a smart blending system that makes real food at a touch of button with no prep and no clean-upLearn more at myblix.com-- As the VP, Marketing at Blix, I'm excited to launch a next generation smart blending system with unparalleled convenience and high quality IQF ingredients. I own the core growth marketing strategy and optimize top-line revenue, cost per acquisition, life-time-value and user retention.Additionally, I own the merchandising strategy. I define goals for the product line, create process and structure, and launch new initiatives.
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  • Greenblender
    Founder And Cmo
    Greenblender Jun 2014 - Dec 2018
    GreenBlender is a smoothie meal kit and ships fresh produce to 65,000 customers. GreenBlender raised $3.5 million, launched and operated three distribution centers and managed a team of 80 employees. We believe that small, healthy changes can make a huge difference. We empower our members to do just that by making it dead simple to start their day with a healthy decision.Main focus areas - Owned and managed overall marketing, finance and merchandising strategy and execution - Took brand from local MVP to national markets, reaching $10m in annual revenue in 3 years - Created and optimized customer retention strategy, doubling lifetime value within 12 months - Built, managed full sales funnel, integrated multi-channel touch-points to drive continued sales
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  • Classpass
    Marketing Manager
    Classpass Jan 2014 - Jun 2014
    New York, Ny, Us
    - Developed and launched initial social media strategy across all platforms- Launched two metropolitan cities, Boston and Los Angeles- Created original web content to build brand voice and community- Grew site traffic from 800% 4 months- Designed and delivered weekly newsletter - Produced Fitness Night Out, a weekly, sponsored, experiential marketing event
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  • Chartbeat
    Product Analyst
    Chartbeat Mar 2013 - Jan 2014
    Austin, Texas, Us
    Responsible for providing the infrastructure and reporting around product metrics. This includes tracking customer product usage, and the related levers (such as training sessions). I work with product owners to determine the proper KPIs at each step of the product's life and for each cohort of clients: from beta testing, to launch, to mature product. Responsibilities include, but not limited to: -Create typical client usage profiles-Set up and manage automated usage reports for all Chartbeat products-Work with Product and Business Development to structure launch reporting-Establish user churn profiles
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  • Chartbeat
    Community Manager
    Chartbeat Sep 2012 - Mar 2013
    Austin, Texas, Us
    Chartbeat is a real-time analytics service designed for real-time action used by everyone from The Wall Street Journal to Al Jazeera. We’re democratizing data by putting it in the hands of people who need it to make decisions and take action - right now.I specifically work with the Chartbeat customers and the community here. I figure out what they love, hate and want to change about our products. I try to understand how various groups use our tools.
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  • Protiviti
    Consultant
    Protiviti Aug 2011 - Aug 2012
    Menlo Park, California, Us
    Jenna Tanenbaum is a member of the Risk and Compliance solution focusing in the Regulatory Consulting and Anti-Money Laundering (AML) practice. Past projects have included:-Transaction activity data analysis-Strategic benchmarking assessments -Risk assessments -Model validationsJenna also has contributed to Protiviti’s AML publications, has tracked project budgets, conducted client meetings, compiled client presentations and written final reports.
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  • The Institute For Entrepreneurial Excellence
    Small Business Development Consultant
    The Institute For Entrepreneurial Excellence Jan 2010 - Apr 2011
    Pittsburgh, Pa, Us
    Worked with small businesses, start-ups, and entrepreneurs through the Small Business Development Center to deliver personal and honest guidance as well as provide valuable resources to establish, grow and build a strong legacy for small businesses.Past projects topics have included: -Strategic marketing-Sales forecasting-Business development-Pricing-Profit and loss analysis
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Jenna Tanenbaum Skills

Social Media Marketing Social Media Strategy Marketing Data Analysis Social Networking Microsoft Excel Management Blogging Smoothies Spanish Editing Training Business Development Access Event Planning Microsoft Office Attention To Detail Analytics Critical Thinking Problem Solving Google Analytics Powerpoint Time Management Google Adwords Sql

Jenna Tanenbaum Education Details

  • University Of Pittsburgh
    University Of Pittsburgh
    Finance
  • Universidad De Palermo
    Universidad De Palermo
    Finance

Frequently Asked Questions about Jenna Tanenbaum

What company does Jenna Tanenbaum work for?

Jenna Tanenbaum works for Ostrich

What is Jenna Tanenbaum's role at the current company?

Jenna Tanenbaum's current role is Performance Creative and UGC Expert | Customer-First Marketing.

What is Jenna Tanenbaum's email address?

Jenna Tanenbaum's email address is je****@****ail.com

What is Jenna Tanenbaum's direct phone number?

Jenna Tanenbaum's direct phone number is +181432*****

What schools did Jenna Tanenbaum attend?

Jenna Tanenbaum attended University Of Pittsburgh, Universidad De Palermo.

What skills is Jenna Tanenbaum known for?

Jenna Tanenbaum has skills like Social Media Marketing, Social Media, Strategy, Marketing, Data Analysis, Social Networking, Microsoft Excel, Management, Blogging, Smoothies, Spanish, Editing.

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