Marketing Specialist
Jacksonville, Florida, Us
- Assisted with live focus groups with members and non-members to hear how we could improve our marketing to better serve our audience.- Project manager for digital and direct mail campaigns- Responsible for all campaign operations for AEP (Submitted data list pull requests, created print grids, test designs, reviewed data audits, print proofs, testing lead gen forms on landing pages, etc.)- Responsible for auditing all emails before being sent and routing creativeto programming team for multiple campaigns- Overhauled the Educational Medicare video series on the Florida Blue YouTube channel. Updated titles and descriptions to include keywords and a call to action, increasing views by an average of 52% in just one month.- Assist with ad hoc reports to assess impact of marketing efforts.- Lead creative development for direct mail, email and social campaign tactics.- Created an organic social media campaign for AEP that aligned to the Medicare Acquisition campaign and brand standards.