- Create all member and acquisition emails using an HTML template system while adhering to email best practices and brand guidelines.- Conduct A/B tests for subject lines and layouts- Updated email layout for member newsletter resulting in 2.9% higher CTR and 10.9% higher open rate- Increased utilization of member discount portal through monthly email send - Upload and send test emails through Adobe Campaign CRM

- Assisted with live focus groups with members and non-members to hear how we could improve our marketing to better serve our audience.- Project manager for digital and direct mail campaigns- Responsible for all campaign operations for AEP (Submitted data list pull requests, created print grids, test designs, reviewed data audits, print proofs, testing lead gen forms on landing pages, etc.)- Responsible for auditing all emails before being sent and routing creativeto programming team for multiple campaigns- Overhauled the Educational Medicare video series on the Florida Blue YouTube channel. Updated titles and descriptions to include keywords and a call to action, increasing views by an average of 52% in just one month.- Assist with ad hoc reports to assess impact of marketing efforts.- Lead creative development for direct mail, email and social campaign tactics.- Created an organic social media campaign for AEP that aligned to the Medicare Acquisition campaign and brand standards.

Serve as project manager for graphic design requests from all 21 libraries and large-scale events such as Jax Book Fest. Supervise and managed graphic design and social media departments (3 employees). Create engaging email content to send to 200,000+ subscribers. Increased email click through rate by 10% after A/B testing new streamlined monthly newsletter. Created new member onboarding email campaign to drive utilization. The campaign averaged a 33% open rate and 8% click through rate.Used Google Analytics extensively to enhance SEO on blog content, and optimize the customer experience on website. Work with social media specialist to create engaging content for Facebook, Instagram, Twitter, YouTube and blog. Coordinate with local media stations for TV and radio appearances to promote programs and events. Write press releases, blog content, website content, and copy for print materials. Shoot and edit video for use in social media.

As a marketing and communication coordinator for Enrollment Services at the University of North Florida I was responsible for managing the UNF Admissions Facebook, Instagram and Twitter accounts. I also wrote for the Admissions blog and rebranded the blog during my time. We created tutorial videos to supplement the blog and social media content. I was also instramental in creating department specific recruiting plans. I created an entire social media campaign to help recruit students to stay in the on-campus housing and created a campaign with hashtag and swag once they received their acceptance letter.

- Responsible for managing all social media accounts (Twitter, Instagram, Facebook, Wordpress).- Compose blog posts and newsletter materials. - Publish posts within time frames of deadlines.- Analyze the success of all social media pages.- Edit and revise all publications.- Collaborate on planning of events and marketing plans.

Direct supervisor to two fifth-year interns. Study hall coordinator, responsible for creating and managing log-in sheets, recording tutor vouchers, sending updates to coaches and issuing missed hour offense letters. Advised student-athletes for Spring 2016 schedules. Created professional and life development program for teams. Sent midterm reports to all faculty. Responsible for all department social media and created the department monthly newsletter. Met and counseled, at-risk student-athletes.

Compile necessary materials and prepare them for inclusion in championship handbooks. Coordinate distribution, completion, and collection of forms and materials related to broadcast and championship administration. Travel to and provide on-site broadcast and administrative support for certain A-Sun championships. Work with SIDs and broadcast contacts to help disseminate up-to-date broadcast formats, elements and reads. Work with Director of Championships to coordinate evaluations.

Four year letter winner on the Volleyball team at South Alabama. Floor Captain for two years. Being a student-athlete has taught me teamwork, discipline, time management, organization and what it means to work hard.

-Assist in daily office work-Involved in implementing new SuperFan mobile phone application for students-Help plan and implement marketing campaign to boost attendance at football games.

Care for up to six babies between the ages of 6 months and 12 months old.Duties include feeding, changing, getting them to sleep, reading to them and other educational activities.

SAAC, Student-Athlete Advisory CommitteePlan and run meetings with approximately 24 membersServe as liaison between the student-athletes and athletic administration Plan and organize community service events for athletic teams on campusHelp organize the Jaguar Cup compåetition between all athletic teamsEncourage the interaction of student-athletes with the rest of the student bodyEducate members on any and all changes in NCAA rules or eligibilityFCA, Fellowship of Christian Athletes

Plan and run meetingsMeet and conduct Bible study with leadership team once a weekOrganize request for appropriations from SGAHelped increase membership from approx. 15 members to approx. 60 members through promotion and advertising.