Jenna Brown Email and Phone Number

• Developed complex marketing strategies and communication plans for Duke University Alumni Engagement and Development's philanthropic programs, fundraising campaigns, and strategic priorities• Led innovative brand marketing strategies and project teams to achieve four higher-ed industry awards • Served on the Duke University Alumni Engagement & Development's Diversity & Inclusion Committee (2017-21)

• Produced multimedia marketing campaigns and priority communication initiatives to propel the university and health system’s seven-year $3.25 billion fundraising campaign among top donors, alumni, volunteers, and friends• Directed campaign finale event communications to engage 10k+ top donors, 160k+ alumni, Duke leadership, and the public• Led the project team, production, and publicity of CASE award-winning “Ideas That Move the World Forward,” a 90+ video series featuring clips and TED talk-style presentations of faculty, students, and alumni on their areas of expertise

• Developed marketing and communications strategies to promote the hospital brand, fundraise for annual and special programs, publicize philanthropic news, and communicate opportunities to engage target audiences of patients, volunteers, hospital faculty and staff, administrators, media, and local and regional community• Maintained brand integrity and representation across the health system, university, and community• Produced content as a creator and storyteller, planned and developed communications for hospital and community fundraisers, and served as an event production manager• Launched grassroots, peer-driven radiothon fundraising initiatives, raising $14K net annually, including the Children’s Miracle Network Hospitals Champions patient advocacy program (2011, 2014) and the MIX 101.5 Radiothon patient ambassador fundraiser (2012-14)

• Created product marketing collateral, client/partner communications, and sales and technical team training • Served as the onsite event coordinator managing conference and national tradeshow event logistics, client and partner communications, marketing collateral, lead generation, and budget• Supported the acquisition transition to rebrand and integrate Inlet’s digital and print marketing communications

• Launched blog and social media channels, produced publicity content, and developed product marketing collateral (blog, brochures, case studies, media alerts, newsletters, presentations, press releases, social media, website, and whitepapers)• Developed corporate brand standards, marketing strategy, competition database, and website redesign• Coordinated event and staff logistics and vendors for national and international tradeshows and conferences

• Created and maintained internal marketing, product, and sales Wiki database of industry and competitive knowledge • Researched and produced weekly internal e-newsletter highlighting competition updates and industry news• Created and expanded the company’s social media presence and blog• Wrote and edited internal marketing collateral (case studies, media alerts, press releases and website content• Coordinated event and vendor logistics for national and international tradeshows and conferences

• Crafted and edited press releases and media advisories, and distributed publicity materials to the media• Wrote news and feature articles as a ghostwriter, which were published in regional publications.• Implemented and managed social media presence (Facebook, MySpace and Twitter) for agency and clients• Created public relations campaign proposal presentations for clients

• Developed internal news articles, feature stories, and employee engagement research• Managed program and event coordination, communication, speech writing, and execution of the Progress Energy McGehee and Merit Scholarships award luncheon and for the 4-H Electric Congress, a five-day educational and leadership conference benefiting the North Carolina 4-H, attended by 200+ participants and executives of Progress Energy, Duke Energy and Dominion Energy

• Wrote, interviewed, and edited news and feature articles for monthly school and alumni newsletter• Created and supported the production of publicity materials for school programs and its 10-year anniversary