Jenna Waite-Leonard Email & Phone Number

Tauranga, Bay Of Plenty, Nz

- General management of two communications agencies - consumer and Māori communications- Develop and execute comprehensive communication strategies to enhance brand positioning and reputation management for clients- Oversee a team of communications and design professionals, providing guidance, mentorship, and support to ensure effective implementation of communications and marketing strategy- Identify and pursue new business opportunities by leveraging industry knowledge, network, and existing client relationships, resulting in successful acquisition of new clients and organic business growth- Foster meaningful and collaborative relationships with Māori and iwi communities through proactive engagement, consultation, and cultural understanding, ensuring their perspectives and needs are respected and incorporated into communication strategies and initiatives- Build and maintain strong relationships with key stakeholders, including media contacts, industry influencers, and community partners- Drive the development and execution of digital and social media strategies, leveraging various platforms to maximise brand visibility and engagement.- Collaborate with cross-functional teams, including marketing, public relations, Kaiārahi Māori, and creative departments, to ensure consistency and alignment in messaging and branding initiatives- Develop and manage crisis communication plans, providing timely and strategic responses to mitigate potential reputational risks- Track and analyse communication metrics to assess the effectiveness of campaigns, making data-driven recommendations for continuous improvement

Alongside my role at Toi Ohomai, the scope of my position expanded to include the management of the Wintec Communications team. Working across two large organisations concurrently, my responsibilities included: - Management of two large, high-performing teams across the Bay of Plenty and Waikato - Create and manage all communication-related strategies and activities - Advise Executive Leadership on change management initiatives - Lead internal, external and digital functions

Bay Of Plenty, New Zealand

As a senior manager of a large and busy team, the main responsibilities are to:- Create and lead all key strategic communication, content and digital experience functions - Provide leadership and guidance to a diverse team of content, digital, publications and communication specialists - Develop and drive external, social media, public relations and internal communication strategy- Guide crisis management and strategic reputation management initiatives, including providing support for institute-wide projects - Act as the subject matter expert on all aspects of communications, content, messaging and positioningPRINZ Bronze Award Winner 2021 - Internal Communications - for our COVID-19 responsePRINZ Silver Award Winner 2020 - Internal Communications - for the creation and launch of company Intranet Te Aka.

Melbourne, Australia

As a senior project manager and communications practitioner, my role involved the management of a range of government and social sector client accounts including WorkSafe Victoria, Small Business Victoria, Scanlon Foundation, Organ and Tissue Authority, Prince Charles Charitable Trust, Children's Protection Society, Australians for Mental Health, and The Australian Centre for Social Innovation, to name a few. Creating and implementing a broad scope of services and campaign projects, my key responsibilities included internal and external communications strategy, stakeholder engagement, content strategy development (digital and social), media relations and event management.I also established and managed the Think HQ internship program, mentoring up to ten undergraduate and postgraduate students per year.Notable highlights: 2017 PRIA Golden Target Awards, Health Campaign of the Year, DonateLife Week 2016 - winnerPromotions: Account Executive 2015, Senior Account Executive 2015, Account Manager 2016.

Melbourne, Australia

As a sessional tutor, my role involved teaching into the final year of Bachelor of Public Relations - Public Relations Campaign Management programme. - Delivering tutorials and preparing teaching materials - Providing support and guidance to students on communication and public relations best practice, underpinned by theoretical knowledge- Applying critical analysis to all essay, research and theoretical assignments

Melbourne, Australia

Management of the 2017/18 IABC Victoria partnerships and sponsorship portfolio that involved developing strategies for brand alignment and securing support from external, affiliated organisations to increase value for the membership base.

Melbourne, Australia

Melbourne

This role involved working across multiple well known brands and client accounts including Sesame Street, Sovereign Hill, Fowlers Vacola and ACER. Key tasks included: - Media release writing, curating quotes, generating news-worthy angles, liaising with relevant spokespeople- Media pitching, building relationships with media professionals including journalists, bloggers and producers- Assisting Director to update documents, meeting agendas and reports- Keeping relevant media databases up-to-date- Crafting and monitoring content for client social media accounts; Facebook/Twitter/Instagram

Melbourne, Australia

Assisted with strategic media relations, advertising placement and communications activity for the Worlds Greatest Shave campaign. I also spearheaded the media relations campaign for the 2014 Ride For Recovery in Tasmania, securing major metropolitan print, television and online coverage. Key tasks included: - Media release writing and distribution- Liaising with participants/supporters/patients (via phone, email and in person) to identify a portfolio of media stories- Selling in of World’s Greatest Shave community service announcements and filler advertisements- Web content management- Media monitoring, and compiling evaluation of reports- Assisting writing for internal publications- Conducting and designing surveys- Undertaking basic research and generating ideas

Melbourne, Australia

My role involved writing a broad range of highly researched articles, as well as providing production and publication assistance for both Sanctuary and Renew magazines. Key tasks included: - Writing feature articles, product guides, book reviews, short articles - Conducting interviews- Sourcing images and liaising with photographers- Updating website content- In-Design layout

Lindeman Island, Whitsundays

My role included management, organisation and planning of special events and daily hotel activities for up to 300 global guests. Key tasks included: - Event management; organisation and design of daily activities and special events- Liaising with other departments to implement events within a high pressure, fast-paced environment- Handled guest enquires and complaints- Content creation of event collateral

Master Of Management With Distinction, Human Resources, Corporate Communications And Engagement

Bachelor Of Media And Communication, Public Relations And Journalism, With High Distinction

Activities and Societies: Global Citizenship Program. Amnesty International Student Club. Deakin University Student Association.