Jenna Watson Email & Phone Number

New York, United States

New York, United States

- Developed and managed digital media plans for paid advertisers during all phases - pre-sale, post-sale and campaign wrap ups. - Analyzed digital campaigns and suggested optimizations to increase performance. - Collected program assets and worked with the design, development, and ad-ops teams to ensure all digital campaign needs were fulfilled and all KPIs were met. - Wrote promotional copy for both marketing and paid advertiser campaigns on Facebook, Twitter, LinkedIn, and Instagram. - Established new accounts and pitched products and services to potential advertisers.

New York, United States

GoKid is a complete carpool solution for schools, teams, and active families, helping parents easily schedule and manage carpools within their trusted network of friends, families, and neighbors.- Ideated marketing and social media campaigns, organized webinar tutorials, and communicated with 1,000+ users via Intercom.- Represented GoKid at auto and tech events: LA Auto Show, Detroit Auto Show, and CES.

Hong Kong

Givo is the world's first all-in-one news, social media, and donation platform for charities. The mobile app allows its users to create personalized news feeds, follow and stay informed about causes they like, and donate to any charity directly through the app.- Researched and developed creative marketing strategies to increase audience engagement on social media platforms. - Created content and edited video clips for social media campaigns and scheduled social media posts on Hootsuite. - Contributed to team meetings with potential partners about opportunities for collaboration.

Los Angeles, California, United States

- Managed the social media campaign for the independent short film, "If I Could Tell You," by organizing and monitoring the film’s Facebook, Twitter, YouTube, and Instagram platforms. - Prearranged and created content using Hootsuite for over 200 social media posts to be shared over a period of 5 months, and frequently engaged with over 800 Twitter users to expand and develop the film’s fan base. - Sat in on team meetings to gain a greater understanding of the business and handled the distribution of film merchandise.

Hong Kong

- Compiled and edited English translations of daily client media articles and drafted event summary reports. - Summarized and enhanced news stories in a client monthly newsletter as well as assembled and formatted each page. - Conducted comprehensive market research for clients regarding their upcoming events and monitored the social media presence of clients and their competitors.

Hong Kong

- Shadowed team leaders in client calls, reported client needs to superiors, and edited documents in both English and Japanese. - Produced competitor reviews, created PowerPoint presentations of potential branding strategies, and developed client social media platforms. - Participated in pro-bono project, “Room 13,” which facilitates student-led art lessons in schools in order to foster creativity.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Undegraduate Government of Boston College (Mental Health Committee), International Club, Global Citizens

Study Abroad Program

Education record

Education record