Design and execute marketing plans tailored to the unique objectives of financial advisors with a keen focus on enhancing engagement and effectiveness through scalable solutions and industry best practices. Leverage data analytics and CRM systems to generate actionable insights aimed at enabling informed decision-making and personalized recommendations in line with client needs.• Recognized by senior leadership for extraordinary performance and gained multiple promotions for consistently exceeding set goals and demonstrating the ability to excel in the roles of higher responsibility.• Cultivated strategic partnerships with the firm’s top-performing advisors and provided targeted support/guidance to drive practice growth and achieve business goals.• Identified and addressed opportunities for improvement in existing processes, messaging, and offerings, resulting in enhanced operational efficiency and increased client satisfaction.• Led and developed a high-performing multi-level team in executing dynamic marketing strategies, while promoting an environment of professional growth and collaboration that strengthened overall team performance.

Showcased the unique value propositions of each advisor and team by collaborating cross-functionally to develop distinctive brands and marketing collateral. Supervised entry-level staff by recognizing individual strengths and interests, and crafted tailored training and development plans to foster ongoing professional growth.• Implemented a new phone answering service for the team, which significantly enhanced client experience and improved reporting capabilities for better service delivery.• Completed the Women’s Inclusion Network Leadership Course, equipping myself with advanced leadership skills to drive diversity and inclusion initiatives within the organization.

Acted as a key liaison between clients and the department, ensuring that branding and communication objectives were consistently achieved and aligned with client expectations. Oversaw daily account activities, including client communication and workflow monitoring for successful execution of deliverables.• Identified and designed new service offerings in response to the evolving needs of advisors that ultimately enhanced the support provided and boosted client satisfaction.• Created a detailed video guide for advisors, outlining various video development options and providing a step-by-step process to simplify production and enhance content quality.

Partnered with store teams to devise and implement localized guerrilla marketing strategies with a special emphasis on increasing incremental traffic in targeted DMAs.• Led the execution of furniture and mattress promotional campaigns from initial planning through to communication, while collaborating with national vendors, internal teams, and over 200 licensees to drive traffic and sales across all retail channels.• Managed and mentored a growing team and provided ongoing training and constructive feedback to enhance performance and foster a culture of continuous improvement.

Directed the strategic development and execution of marketing tactics that reinforced the overall Ashley HomeStore strategy and significantly enhanced brand awareness and customer consideration. Ensured cohesive and impactful campaigns by liaising with agency collaborators and internal teams to plan and execute all facets of national product launches.• Achieved a national launch event that surpassed planned impressions by 31% while reducing the cost-per-thousand impressions (CPM) by 35%, demonstrating effective budget management.• Sourced and implemented a new in-store video and music provider, resulting in substantial annual savings of 46%, optimizing both operational efficiency and customer experience.• Completed the Leadership Institute Mid-Level Management Course, further developing leadership skills and enhancing the ability to drive team success and organizational growth.

Collaborated with national partners and 200+ licensees to design and implement targeted marketing promotions aimed at driving customer traffic and increasing engagement.• Led the launch of Hispanic marketing initiatives by developing demographic segmentation strategies, effectively reaching/engaging a diverse audience, and expanding market presence.• Redesigned the creative briefing process, resulting in reduced errors and improved efficiency, streamlining workflows and enhancing collaboration across teams.

Collaborated with a team to create branding and new retail strategies for local, Fortune 100, and Fortune 500 companies (Including retail, advertising and healthcare organizations)Managed the collection, organization, and manual coding of eye tracking data through Tobii Pro softwareAssisted in the design and production of both top-line and final reports for delivery to the client

Worked directly with corporate headquarters to plan, promote, and execute branded events to connect with the largest student population in the programCreated original material and used social media platforms to increase brand awareness and sales by communicating to an audience of over 24,000 usersResponsible for recruiting and managing a team of 8 street teamers

1 of 8 selected street team members to assist the representativesCreated social media graphics (Facebook, Instagram, and Twitter)Used social media accounts to promote current eventsAssisted Campus Representatives in planning, execution and promotion of eventsPromoted to Campus Representative after one year

Designed and implemented marketing strategies to brand and rebrand companiesAssisted in the planning, managing, and execution of a client's annual workshop at Walt Disney World

Used guerilla-marketing tactics to directly increase in-store and delivery salesConnected with over 500 businesses within a two-mile radiusCoordinated with local venues about upcoming events

-1 of 2 selected ambassadors to represent a school of over 60,000 students-Assisted in promotion and execution of a new startup on a large college campus-Used guerilla marketing to increase app awareness, sales, and usage by 7,000 users in 4 months-Connected with students on campus in creative ways

-Connected with and updated a community made of 4,000 individuals on current events -Used social media outlets to convey information (Facebook and Instagram)-Conducted full social media evaluation to issues across the different platforms (webpage, blog, and social media)