Jenna L. Yarborough Email and Phone Number

• Responsible for implementation of the new, business transformative programs to grow and innovate to support patient outcomes, inclusive of structuring, managing, and facilitating strategic initiatives • Collaborate with program teams, cross-functional leaders, and external partners to deliver program goals, including innovative digital experiences, enhanced donor experiences to drive plasma collections• Directly responsible for the delivery of programs that are tied to commitments and outcomes essential for rare disease patients and BioLife’s business• Acute focus on digital transformation initiatives to meet market demands of plasma derived therapies for rare disease patients through robust brand positioning and evolved brand experience• Perform Chief of Staff activities, inclusive of culture engagement & collaboration, c-suite presentations, and operational efficiencies for SVP of Sustainability & Transformation• Acting Chief of Staff for Head of Transformation and Sustainability at BioLife Plasma Services

• Managed long-term, cross-functional strategic initiative to inform, enable, and execute the merchandising vision & strategy for a new business unit• Project managed merchandising workstream to ensure deadlines and milestones are met on the merchandising workplan, while proactively identify and manage program development risks and issues• Led the development of on-going proactive analyses and insights to help advise and shape the merchandising strategy for Canada expansion• Developed dashboard and key KPIs regarding key merchandising activities inclusive of the brand negotiations. Liaise with merch finance, MP&I and merchandising to roll up the results to ensure financial plans will be met• Monitored the competitive beauty retail environment in Canada and provide insights & advised on strategy for promotional and event timing specific to the market• Presented to executives and senior leadership, as well as other workstream leaders, merchandising strategy, project milestone status and key process improvements

• Cultivated long-term partnerships with merchants and brand partners to collaborate cross-functionally through influence, effective negotiating and goal setting to achieve campaign goals leading to +$11M portfolio with 49% YoY growth.• Leveraged partnerships to deliver incremental value to Ultamate Rewards members, developing and executing marketing strategies to meet both internal and brand partner objectives• Collaborated cross functionally to execute loyalty marketing campaigns in multiple channels: evaluating and prioritizing candidates; calendarizing campaigns and securing space with channel owners; briefing teams on campaign objectives; and reporting results to stakeholders• Evaluated campaign-level performance, paired with Ulta Beauty customer behavioral data, to provide strategic insights to identify and action optimized initiatives across marketing channels• Presented loyalty marketing strategies to Ulta Beauty business partners and brand partners to solicit participation in bringing valuable offers and rewards to Ulta Beauty guests

• Report to Director of Marketing, manage salaried direct report• Manage team to ensure multi-channel project objectives are satisfied by managing schedules, scope and resources. Review creative products to ensure project remains brand-accurate, on-strategy and adheres to corporate guidelines• Develop and implement website solutions by discovering and validating business and technical requirements; formulating objectives; planning project life-cycle deliverables and resource availability; leading the exploration, design and testing of technical solutions. Accomplish work requirements by orienting, training, assigning, scheduling, coaching employees; following production, productivity, quality, and customer-service standards; identifying work process improvements.• Collaborate with digital marketing team and marketing manager team to understand the market landscape, enrollment opportunities and competitive landscapes essential to managing college campaigns• Cultivate and maintain relationships with outside vendors (design, brand, print, fulfillment, premium and photography) to ensure alignment and successful execution of project campaigns

• Created and maintained accurate master project list of 1,300 college creative projects annually• Trafficked marketing assets to internal stakeholders for approvals • Created and oversaw project management metric dashboard for continual reporting to national leaders• Conducted account management for all college divisions for superior customer service• Managed a team tasked with planning and implementing a project management platform (Aprimo) for college-wide adaptation• Served as member of task force charged with the college's brand roll-out to all campus locations and national management team

• Top 11% accepted into the program, nation-wide, from 46,000 applicants• Manage classroom of 32 students in a Title I, Turn-Around school• Create and maintain Kindergarten curriculum to ensure all students achieving all Kindergarten state standards • Foster and maintain positive relationships with parents and administration• Continual professional development through Master’s degree and workshops• Lead fund-raising projects for needed classroom materials

• Create and manage release schedules for 70% of art requests for 1,150 retail locations; • Manage and coordinate projects supporting strategic marketing plans, CRM initiatives, brand campaigns, charity campaigns and ad-hoc jobs• Implement workflow management system for efficient project management• Standardize new creative and marketing material requests for digital and retail departments• Ensure all marketing projects are completed on strategy, on-time and on budget• Route projects through proper channels for approval while regularly communicating project updates to all involved parties• Responsible for planning and executing internal communication (i.e. newsletter, training classes, intranet site) to 110-person marketing department