Jennifer Birch Email & Phone Number

London, GB

jennbirch.com

Hawthorne, California, US

• Primary Color and Materials designer on Starlink and Starship. Provided additional support for Dragon, Raptor and Falcon.
• Worked collaboratively with Industrial Design leads, as well as Material and Mechanical Engineering teams.
• As the first official Color and Materials Designer hired, I established processes for color development, material innovation for new products, as well as production readiness and follow through.
• Created growth within materials supplier and production vendors to build out a Color and Materials library.
• Initiated rigorous testing of materials candidates to establish baseline of NASA approved materials which passed flammability for use on Starship interior.

Mountain View, CA, US

• Hired as Lead CMF Designer for Fitbit and promoted to Sr. Manager of CMF Design within 5 years. Google acquisition of Fitbit completed in Feb 2021, wherein my title was CMF Design Manager of Fitbit at Google.
• As an Individual Contributor, managed programs for both in-line wearable products, as well as a robust accessory line for each product.
• As Sr Manager, led team through seasonal process of color and trend research, which resulted in ongoing presentations to Global Sales teams and Key Account representatives.
• Initiated a deep dive collaboration with UX research on product color choices as it relates to a wide range of individual skin tones to better inform creative direction on inclusivity within CMF.

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Austin, Texas, US

• Research and analyze future design and lifestyle trends bringing them into production reality.
• Creative CMF direction for model refresh in keeping with brand aesthetic for new global markets.
• Material innovation and color palette creation, tuning and mastering for production.
• Collaboration with Product and Retail teams on color and material aesthetic.

• Clients: Merrell/JDK Design, Prisa Polo, Sol Republic, Jessie Steele Inc
• Product design lead consultant, apparel, footwear and accessories
• Color palette creation, trend forecasting and product line merchandising
• Communication and product development of all products with overseas manufacturers
• Develop product concepts for licensing and presentations for key accounts
• Branding and trim development

• Designer of prints and apparel
• Manage design department and workflow in coordination with marketing and production
• Communication and product development of all products with overseas manufacturers
• Develop product concepts for licensing and presentations for key accounts
• Branding and trim development
• Technical specifications, materials specifications, product merchandising

Oakland, US

• Clients: The North Face, adidas, OluKai, Hush Puppies, Sebago, Cushe, Tecnica
• Designer of apparel,footwear and accessories
• Creative direction and color and trend specialist
• Branding and trim development
• Technical specifications, materials allocation, colorway merchandising
• Concept development for brand specific needs

Nashville, Tennessee, US

• Course instruction of Technical Design, Fashion Innovation, Fashion Forecasting, and CAD for Fashion
• Mentor students for ultimate career placement
• Local design community enrichment through project management
• Field instruction

Burlington, Vermont, US

• Clients: Merrell, Sebago, Patagonia, Burton Snowboards
• Creative direction and management of Color Design Team
• Brand development for clients, including brand-specific seasonal trend direction and color palettes
• Materials concept development including textiles, leathers and synthetics
• Trim design and development for apparel and footwear
• Design of communications materials and seasonal trend presentations

Herzogenaurach, Bavaria, DE

• Management of footwear color design team
• Print concepts and development
• Global brand color palette development and design direction
• Trend research and reports for sports-specific categories and key accounts
• Maintain departmental budget and planned growth
• Design communications materials, graphics and seasonal trend presentations

• Design, research and development of technical snowboard and lifestyle apparel
• Develop graphic concepts and trim development
• Technical Design for all technical outerwear and accessories
• Create specifications, pattern blocks, technical flats and build all tech packs
• Sourcing, on-site development and vendor communication

Herzogenaurach, Bavaria, DE

• Management of all specialty and technical apparel development
• Categories include Performance Running, Cycling, Tennis and Equipment
• Trim and fabric development
• Wear test coordination, tech pack creation and vendor communications
• Special project management for elite athletes and sponsored teams

• Clients: Santa Cruz Snowboards, Teva, Lands’ End, Colours by Alexander Julian
• Design and development of specialty apparel per clients’ needs
• Fabric and trim development and sourcing
• Vendor communications
• Color palette development and presentation board creation