At Barlow, Jenn helps manage a variety of accounts, working closely with her colleagues to ensure that client needs are met and their expectations are exceeded. Verticals Worked On: Consumer Packaged Goods, Advocacy, Retail, Charity, Real EstateJenn's Key Day-to-Day Responsibilities Include:•Directing the Digital Strategy of Clients and key Partners•Planning and executing media buys across tactics, including large scale digital campaigns•Using analytical tools to research the media habits of target audience in order to establish the best media tactics to reach the corresponding audience•Executing pre-buy and post-buy analysis, including digital reporting and analytics.•Working with digital suppliers to find innovative tactical opportunities and optimization solutions•Planning and executing social media campaigns across platforms, including Instagram, Twitter, LinkedIn, and Facebook. •Working with creative agency partners to ensure that the creative and media plans deliver optimal results for clients. •Working with management to ensure clients run smoothly.•Attending client meetings and presenting plans & reporting to key stakeholders. •Updating and maintaining the monthly budget control report.

MKTG 3218- Media Planning & Buying Instructor. Taught students remotely during the COVID-19 pandemic. Covered all mediums and facilitated guest speakers to expand student's networks & reinforce course outcomes.

At Wasserman, Jenn worked on a variety of accounts across different verticals. Here she honed her skills in performance based digital, Budget Control Report and guerillla tactics.Verticals Worked On: Retail, Alcohol & CPG

Jenn was promoted to the role of Media Planner / Buyer at Jungle Media Vancouver. Jenn's primary responsibility in this role was planning two lines of business for one of Jungle's largest accounts, Manitoba Telecom Services. In addition to her work on MTS, Jenn has also worked on Canadian Breast Cancer Foundation, and Cirque Du Soleil. Verticals Worked On: Telecommunications, Tourism, Charities and Events

This role involves helping plan, buy, and monitor both traditional and digital media campaigns. This includes monitoring and updating client BCRs to ensure proper recording and management of media spends. Jenn also helps develop and maintain media trafficking documents and broadcast brand scheduling. Other responsibilities include writing evaluations of media opportunities for clients, approving invoices and organizing contracts. Verticals worked on include telecommunications and consumer packaged goods.

Learning about the advertising industry in a hands on role that includes attending meetings with creatives and clients, as well as conducting research.This position has ignited Jenn's love of advertising and she is excited about an opportunity to jump into the industry here in Vancouver.

Worked with Cameron Miller to lead a team of students in the creation of a case report for Hershey's Take 5 as part of the AMA Inter-Collegiate Conference taking place in April of 2014.The case study involved creating a branding strategy, as well as a distribution strategy and five year sales forecast.As a result of seven months of hard work we placed second among roughly 100 schools who submitted reports.

Conducted research as an independent contractor for a referral marketing firm. Researched different organizations and generated leads for potential business.Managed the company’s social media accounts including Twitter, Facebook and LinkedIn.Built verticals for the sales team, including finding contacts and analyzing various industries including Telecommunications and Financial Institutions.

Piloted the Customer of the Week program to drive sales and offer an experience to customers that goes above the average transactional interaction.

Attended regular meetings of the Board of Governors, Helped to administer the budget of the University of Victoria. Made decisions regarding the Universities assets and development strategies.

One of 11 Elected Student Representatives to the Senate ( the second highest decision making body of the University of Victoria's governance). Represent over 16,000 Undergraduate and Graduate students to the administration. Member of the Senate Committee on Academic Standards, Senate Committee on Curriculum and Senate Committee on Libraries.

Administered the 200 Clubs and 45 Course Unions of the UVSS. Helped to administer the 5 Advocacy groups of the UVSS. Chaired Advocacy, Clubs and Course Union Councils. Signed contracts for the UVSS and dealt with legal issues. Ensured the day-to-day operations of the UVSS ran smoothly. Performed other duties as assigned by the Board of Directors.