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Hands-on strategic leader with over 15 years of enterprise (Microsoft) and startup (Porch) experience. Broad operating depth across operations, marketing, product, business planning, partnerships, communications and advertising. Wide range of industry and category experience (software, hardware, mobility, consumer internet, retail, B2C, B2B). Have driven demand increases of over 1000%, reduced operating expenses by as much as 28% and led large multi-functional teams. Unique ability to improve an organization’s results, building trust-based relationships though enthusiasm, hustle, humility and character.
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Principal Consultant, OwnerArrow Point Consulting Jan 2020 - PresentSeattle, Wa, Us
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Vp Demand OperationsPorch Nov 2015 - Feb 2018Seattle, Washington, UsSuccessfully drive the growth and development of the demand-side operations at Porch, including management of the relationship with Lowe's Home Improvement (our largest strategic partner). Partner with the CEO and COO to lead the business planning, reporting, accountability mechanisms and delivery of results for a 200+ person company. • Strategic Transformation: In 6 months, I transitioned a low performing team of outside sellers, to a high performing demand generation team. Increased demand from the Lowe’s channel by 1000%; moving it from 1.2% of Porch’s overall demand to 12% in 9 months. Scaled from 12 sellers to 30, including adding a management team. • Board of Directors: Define business objectives, and partner with finance, to prepare required materials for each Board meeting working across several contributors in the organization. • Internal Operations: Improved the operating processes of the company and made material impact to EBITDA by reducing facilities operating expenses by 28% and 1.3M in savings through building sublease. -
Sr. Director, Home ManagementPorch Apr 2015 - Oct 2015Seattle, Washington, Us• Product Development: Responsible for product strategy for Porch's Home Management product offering, delivering 6x increase in customer LTV. Developed initial prototype and managed in-market validation, testing and beta launch. • People Management: Recruited, hired and trained an operations team of 40+ people to support delivery of the Home Management product offering. • Program Management: Developed core business processes and lead change management where necessary to improve efficiency.
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Director, Consumer Marketing & OperationsPorch Jun 2014 - Apr 2015Seattle, Washington, Us• Operational Delivery: Recruited professional supply and built operational infrastructure to support the delivery of professional services through the Porch booking mobile app. • B2C Campaigns: Built and executed B2C campaigns to drive user acquisition and retention.
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Sr. Marketing Manager, Microsoft Retail StoresMicrosoft Jul 2012 - May 2014Redmond, Washington, UsManaged a team of 7 community managers, content specialists and agency partners to deliver compelling experiences on social media that drive engagement and improve brand perception of the Microsoft retail stores. • Event Execution: Developed a strategic plan to leverage social media to drive event activation at 20+ new store openings, delivering +40K attendees. • Platform Growth: Delivered 125% growth on Facebook and 705% growth on Twitter.• Strategic Content Planning: Established and executed a strategic editorial plan to organize content, promotions and offers increasing revenue. -
Sr. Marketing Communications ManagerMicrosoft Mar 2007 - Jul 2012Redmond, Washington, UsDelivered integrated marketing strategy and execution against business objectives for various Microsoft products (Windows, Windows Server, and Windows Phone) and audiences (US Public Sector, B2B, B2C). Ownership within this role included: campaign plan, data-driven segmentation, contact strategy, testing methodology, and media mix.• B2B Campaigns: Developed integrated lead generation campaign to drive sales of Windows Intune. Planned the integrated marketing campaign for the next version of the product.• Global Advertising: Drove US integration of global advertising campaign, yielding $39M in new opportunity revenue.• Awards: Microsoft Marketing Excellence Awards – Windows Phone Social Media Strategy, World Wide Public Sector Marketing Excellence. Industry Awards - 3 Seattle Gold Addy Awards.
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Communications ManagerMicrosoft Jul 2005 - Mar 2007Redmond, Washington, Us
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Project ManagerMicrosoft Sep 2003 - Jul 2005Redmond, Washington, Us
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ConsultantMercer Island Group Jan 2002 - Sep 2003
Jenn Branstetter Skills
Jenn Branstetter Education Details
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Uw Foster School Of BusinessMarketing -
UscgCaptain'S License
Frequently Asked Questions about Jenn Branstetter
What company does Jenn Branstetter work for?
Jenn Branstetter works for Arrow Point Consulting
What is Jenn Branstetter's role at the current company?
Jenn Branstetter's current role is Marketing & Operations Leader.
What is Jenn Branstetter's email address?
Jenn Branstetter's email address is je****@****rch.com
What is Jenn Branstetter's direct phone number?
Jenn Branstetter's direct phone number is +120635*****
What schools did Jenn Branstetter attend?
Jenn Branstetter attended Uw Foster School Of Business, Uscg.
What skills is Jenn Branstetter known for?
Jenn Branstetter has skills like Integrated Marketing, Cross Group Collaboration, Digital Marketing, Marketing Communications, Messaging, Demand Generation, Mobile, Corporate Communications, Mobile Devices, Marketing, Online Marketing, Online Advertising.
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