Jennifer Buchanan, Mba Email and Phone Number
Jennifer Buchanan, Mba work email
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Jennifer Buchanan, Mba personal email
Jennifer Buchanan, Mba phone numbers
I am a motivated, results-focused marketer with passion for using consumer analysis, digital storytelling, innovative creative and marketing communications to create marketing plans that drive business. As a collaborative brand strategist, I have demonstrated success establishing brand and product strategies born from insight. I thrive in dynamic, fast-paced environment, love mentoring/coaching others and working in a cross functional team environment. I am a global thinker who is proficient in branding, channel and integrated campaign development on international and regional level.A list of my competencies include:Go-To-Market Strategy | Digital Marketing | Product Marketing | Channel & Retail MarketingConsumer Insights | Social Media Content | Media Buying | Brand Strategy | Agency Management
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Director Of Brand MarketingGarnet Hill 2019 - PresentFranconia, Nh, Us
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Sr Global Brand Manager, Team LeadTimberland 2016 - 2018Stratham, Nh, UsLed creation and execution of brand marketing strategies globally. Established seasonal go to market plans, advertising campaigns, content calendars and innovation launches. Planned and tracked multiple marketing budgets. Managed and mentored 5-person team.• Generated positive business growth and greater engagement with consumers by creating integrated seasonal plans across paid, owned and earned media channels and leading cross-functional international team.• Elevated brand relevance by driving influencer, celebrity and partnership integration into campaign plans.• Created digital brand content and measured effectiveness by hiring first ever social media agency.• Built consumer trust and relationships by creating and driving values-based (sustainability and community) strategies and activation plans. -
Senior Global Brand Manager, Men’STimberland 2014 - 2016Stratham, Nh, UsDeveloped, managed and implemented Men’s global brand marketing strategies. Established Men’s seasonal go to market plans, advertising campaigns and innovation launches. Tracked multiple budgets. Hired and managed 2-person team. • Established and grew 3 new Men’s footwear innovation platforms with differentiated positioning, launch plans and creative guidelines.• Improved brand relevance and creative effectiveness by partnering with Insight’s Director and Digital team to establish test, monitor and measurement plans.• Restored global consistency across 1.1K stores and localized websites by leading creation of retail storytelling visual merchandising guidelines and assets.
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Senior Global Brand Manager, Apparel And AccessoriesTimberland 2012 - 2014Stratham, Nh, UsManaged, implemented and established global brand marketing strategies. Served as category champion for all product marketing storytelling assets, inclusion into advertising campaigns and innovation launches. Hired and managed 1 person. • Grew awareness and business by establishing apparel only selling tools and consumer storytelling plans and assets.• Enhanced category branding and selling by establishing new product labeling and hangtag strategy.• Improved retail presence by creating apparel-specific visual merchandising assets.
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Senior Global Brand Manager, Women’STimberland 2009 - 2012Stratham, Nh, UsExecuted, developed and managed Women’s global brand marketing strategies. Established dedicated seasonal go to market plans, advertising campaigns and product marketing as Women’s category champion.• Increased Women’s business 45% over 2 years by creating global brand plans, generating awareness for under penetrated consumer group and establishing style-driven content.• Expanded distribution and retail brand presence by creating dedicated selling tools and retail store guidelines.• Built awareness and style relevance by establishing Women-specific website and storytelling calendar.
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Director Of Marketing.Keds Usa Jan 2007 - Feb 2009Directed brand strategy and marketing communications for Keds and Grasshopper brands. Established brand building activities, including advertising, online, in-store and specific channel-based programs. Led internal team of up to 6 people and 2 external agencies. Created and managed budgets.• Led repositioning of brand to new target consumer by conducting consumer research, discovering brand perceptions, consumer behaviors and marketplace relevance.• On-boarded 2 new media agencies and 1 new creative agency within 1 year.• Grew ecommerce business by establishing guidelines, developing seasonal places and creating storytelling assets. • Launched customization website by developing marking plan that generated 100K+ new designs in first 6 months, including influencers, partnerships, social media and online advertising.• Improved relevance and brand penetration by directing creative development and media placement for celebrity-driven brand campaigns.• Developed first-ever environmental product initiative by establishing launch plan, including environmental influencer, specific advertising plan, dedicated website and sell-in tools.
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Director Of Channel Marketing / Senior Channel Marketing ManagerKeds Usa Jan 2005 - Jan 2007Oversaw all wholesale channel go-to-market strategies for Keds and Grasshoppers brands. Led 2-person team that created and executed custom programs for top 30 retailers (accounting for 80% of revenue), integrating advertising, online, events, training and visual merchandising.• Increased premium distribution over 40% and consumer purchase intent 3% by creating seasonal channel plans, product sell-in initiatives and sell-through promotional and in-store programs.• Reduced tradeshow costs 10% and created award winning visual designs for 2.5K square foot booth by establishing streamlined and creative plan.• Maximized exposure at retail and improved sell-through by redesigning retailer co-op budget model, reducing unused marketing dollars and increasing trackability. • Saved company $100K+ by partnering with IT to develop new catalog process / system, allowing for internal printing and customization.
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Brand Marketing ManagerKeds Usa Jan 2003 - Jan 2005
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Assistant Marketing ManagerKeds Usa May 2001 - Jan 2003
Jennifer Buchanan, Mba Skills
Jennifer Buchanan, Mba Education Details
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Babson F.W. Olin Graduate School Of BusinessMarketing/ Management -
Unh Peter T. Paul College Of Business And EconomicsBusiness Administration
Frequently Asked Questions about Jennifer Buchanan, Mba
What company does Jennifer Buchanan, Mba work for?
Jennifer Buchanan, Mba works for Garnet Hill
What is Jennifer Buchanan, Mba's role at the current company?
Jennifer Buchanan, Mba's current role is Brand Marketing Leader | Storyteller | Equity Builder | Relationship Maker.
What is Jennifer Buchanan, Mba's email address?
Jennifer Buchanan, Mba's email address is jb****@****and.com
What is Jennifer Buchanan, Mba's direct phone number?
Jennifer Buchanan, Mba's direct phone number is +160377*****
What schools did Jennifer Buchanan, Mba attend?
Jennifer Buchanan, Mba attended Babson F.w. Olin Graduate School Of Business, Unh Peter T. Paul College Of Business And Economics.
What skills is Jennifer Buchanan, Mba known for?
Jennifer Buchanan, Mba has skills like Brand Management, Marketing, Marketing Communications, Brand Development, Marketing Management, Integrated Marketing, Marketing Strategy, Advertising, E Commerce, Strategy, Apparel, Footwear.
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