At Infanity, a Web3 platform revolutionizing the music industry, I lead efforts to empower independent artists and engage fans worldwide. My role is in increasing brand visibility and driving global user engagement and growth.My responsibilities include crafting and executing direct marketing and media strategies to meet our short-term and long-term goals, reinforcing Infanity's position in the Web3 music sector. A significant part of my role involves developing and launching a certification program to onboard clients, ensuring they fully engage with and benefit from our platform's offerings.I also oversee the development and implementation of Go-to-Market strategies for new features, services, and artist collaborations. My focus is on straightforward planning, innovative marketing, and leadership to merge music with technology, pushing the industry forward.

- Strategic Development: Collaborate on demand generation plans and industry GTM strategies, aligning both partner and SailPoint business objectives.- Campaign Execution: Implement demand programs using global and local approaches, meeting targets and supporting key business goals.- Budget Management: Assign and optimize budget for effective GTM and industry initiatives.- Scalable Marketing: Utilize global and regional investments to enhance marketing efforts through standardized GTM methods.- Performance Monitoring: Track and analyze key metrics from GTM campaigns, including assessments, workshops, and stakeholder events.- Customer Engagement: Prioritize marketing programs enhancing customer relations. Collaborate on partner-driven service launches.- Effective Communication: Regularly update internal teams on partner marketing activities and outcomes.

- C-Level Engagement: Fostered robust alliances with top-tier industry leaders, strengthening partnerships through visionary strategies and trust.- Marketing Blueprint Architect: Pioneered integrated marketing plans, melding global and local facets to boost sales trajectories.- Partner Strategy Innovator: Devised tailored marketing techniques for various partner tiers, enhancing user awareness of integrated solutions.- Event Strategist: Developed and refined event frameworks, aligning seamlessly with company goals and amplifying partner advantages.- Agency Alliance Lead: Directed transformative collaborations across retail, brand engagement, and media, turning visions into tangible outcomes.- Brand Consistency Guardian: Upheld and steered uniform brand messaging, guiding key marketing communications to executive leadership.- Insightful Analytics Lead: Conducted comprehensive initiative assessments, shedding light on execution efficiency, budget intricacies, and sponsorship dynamics.- Team Collaboration Maestro: Bridged internal capabilities with external expertise to realize unmatched Go-To-Market campaigns.- Sales Enabler: Championed and fortified regional sales teams in yearly financial planning and vision formulation.

- Consultative Collaboration: Served as a trusted advisor to Global Partners, tailoring and driving joint strategies for lead generation and amplifying the opportunity pipeline.- Go-to-Market Strategy: Designed and spearheaded go-to-market plans aligned with Partner business aims and revenue targets.- Partner Advocacy & Growth: Collaborated globally with Sales and Overlay Teams to devise growth blueprints for top-tier Global Partners, refining or instating programs to boost expansion.- Performance Analysis: Assessed partners' marketing performance, recommending enhancements and consistently tracking progress against campaign objectives and ROI.- Event Management: Orchestrated national and international programs from conception to roll-out, delivering post-event evaluations for all stakeholders.

- Relationship Building: Fostered C-level relationships with partners, enhancing alignment and bolstering partner loyalty.- Strategic Account Management: Collaborated closely with Check Point Software and Appliance Solutions, spearheading sales to major telecom entities and Managed Service Providers.- Business Development: Pinpointed and cultivated new business avenues and significant partner connections. Led the business growth of enterprise solutions by recognizing current and forthcoming opportunities via proactive partner engagement.- Strategy Design: Crafted and implemented GoToMarket strategies for Check Point solutions, catering to both national and global partners and clientele.

- Account Management: Spearheaded national oversight of the Verizon account, culminating in the successful launch of the BoBo partnership.- Sales & New Business: Enhanced Verizon relationships, achieving consistent YoY revenue growth across various sectors. Identified mobility trends for both existing clientele and broader market opportunities.- Liaison & Partnerships: Facilitated seamless collaboration between Sales, Mobility, and Professional Services teams, incorporating VAR Partners when needed. Advocated for widespread adoption of mobility solutions via strategic alliances.- Partnership Building: Fostered VAR networks, paving the way for advanced enterprise, wireless, and mobility solutions.- Program Oversight: Orchestrated national campaigns, ensuring cohesive execution from inception to conclusion.- Customer Relations: Elevated customer interactions both nationally and globally through strategic campaigns, involving global teams to optimize the overall customer experience.

Retail /Account ManagementUtilized competitive sales data to provide actionable feedback and executed targeted local marketing initiatives. Fostered strategic C-level account relationships, driving sales momentum, and spearheaded technical training sessions and product launch presentations.B2B/E&G Sales ManagementEnhanced Samsung's market dominance and customer satisfaction through consultative engagements with C-level stakeholders, deploying tailored solutions. Launched diverse Mobile Learning programs across the Northeast, emphasizing brand potency.Team ManagementLed a dynamic team of 8-12 Field Sales Managers, ensuring cutting-edge product expertise. Orchestrated local events and PR campaigns, consistently evaluating team efficacy.

Revitalized Samsung's presence in VZW's Train-the-Trainer program through strategic partnerships and enhanced product demonstrations. Fostered deep relationships across Verizon Wireless NY Metro, influencing from managerial to presidential levels. Consulted on government projects exceeding $2M, led targeted trainings for B2B and E&G teams, and championed initiatives promoting Samsung brand awareness. Delivered in-depth product trainings aligned with Verizon’s 'Earn the Right' approach, and safeguarded brand integrity through audits and compliance checks in NY Metro channels.

Market/Account ManagementAnalyzed market conditions, tailored approaches for varied stakeholders, and nurtured business relationships through consistent communication and account visits.People ManagementEvaluated field managers performances, identified areas for professional growth, and translated feedback into actionable development plans, overseeing their implementation.Sales ManagementBoosted revenue through specialized training seminars and sales techniques. Deepened knowledge on product selling points, and uplifted brand awareness by educating both in-store reps and consumers, emphasizing Samsung's competitive edge.