Social Media Manager And Marketing
Tampa/St. Petersburg, Florida Area
"Jenn is an amazing social media manager. She kept it all together and did a great job promoting TTS services. I will miss her talent and her personality." Mike Miller - Director of Operations, TTSManage & oversee the implementation of social programs within Technology Transfer Services business to drive customer engagement, brand awareness and revenue.Align with product category marketing, merchandising and PR teams to develop social campaigns that support product launches, campaigns & marketing activities.Manage social media to develop and optimize paid social advertising plans and budget to drive sales.Manage the execution of consumer expansion of category specific communities and social marketing strategies including Facebook, YouTube, Google+, Twitter, and emerging channels.Develop and manage social voice and content strategy across social channels (both in house and in partnership with social media agency, PR agency, search marketing agency and other partners).Manage social communities, content and response; Collaborate with Customer Service team to set community management guidelines and messaging for consumer social media channels.Manage and implement tools to effectively execute integrated content strategy.Identify and report regularly on KPIs and success criteria; optimize social ROI based on learnings.Communicate and route issues to corporate communications, legal, etc. when necessary.Manage digital marketing analytics platforms and reports pertaining to social media activities.