Jennifer Corum Email & Phone Number

Visalia, Ca, Us

Remote

Provided marketing strategy leadership in a fast-paced, ever-changing startup environment. Developed, mapped and executed comprehensive customer success digital marketing strategies to drive customer satisfaction, retention, and growth. Collaborated with cross-functional teams to ensure thorough strategy discovery, campaign implementation, and ongoing support. Provided analysis of performance data to provide actionable insights that drive optimizations and improvements influencing growth initiatives. Actively engaged with customers to understand their business goals, challenges, and opportunities, aligning to their needs.

Remote

Mercury Healthcare was acquired by WebMD in June/July 2022 and unified as WebMD Ignite in April 2023.Leverage Web MD Ingnite’s industry-leading insights, data science and digital capabilities to create and implement patient and consumer-centric omnichannel marketing strategies and programs to meet the unique needs of hospital and health system clients across the nation. Engage with internal teams and partners to evaluate resources and execute campaigns from start to finish. Utilize advanced data and analytics to provide insightful downstream reporting and strategic recommendations for optimization. Collaborate with leadership to innovate, optimize and improve processes and advance thought leadership for clients and internal teams.

Remote

Mercury Healthcare was acquired by WebMD in June/July 2022 and unified as WebMD Ignite in April 2023.Leverage Mercury Healthcare's industry-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing strategies and programs to meet the unique needs of hospital and health system clients across the nation. Engage with internal teams and partners to execute campaigns from start to finish. Leverage advanced data and analytics to provide insightful downstream reporting and strategic recommendations for optimization.

Visalia, California Area

Key contributor to the development and execution of marketing strategies for the district as a whole and for key service lines in alignment with individual revenue goals. Produced and deployed omnichannel campaigns within calculated budget and timeline in all forms of media including traditional media (television, radio, print, outdoor) as well as development of comprehensive, targeted digital marketing campaigns (email, display, SEO, SEM, mobile applications, interactive landing pages). Demonstrated successes in digital media, having served as a national speaker on marketing automation and email engagement. Managed relationships with external advertising and marketing partners and vendors including oversight of all media contracts, media buying and traffic/placement of all marketing campaigns. Collaborated with graphic designers to create creative and engaging ads and campaigns suitable for all media markets. Assisted with the administration and management of the district and affiliate websites. Provided data and analytics analysis and tracking to ensure campaign success and return on investment. Served as service line liaison for 15 key service lines fulfilling marketing needs in order to build revenue and reputation. Demonstrated creativity and compassion serving as photographer for the department and key service lines.

Redwood City, Ca

Built, trained and managed a regional team of Customer Service Representatives who provided exceptional, personal service to the sales force and customer network in the United States and Canada. Monitored and maintained customer service data and metrics and made strategic decisions on the distribution of support resources. Individually provided service and support to the Western Region of the US and Canada, including some 300+ customers and account managers. Special project management included training program administration, grant program administration, yearbook workshop presentation, inside sales of $80,000 in new accounts, marketing services and support, and affiliate partner relationship management.

Visalia, California Area

Provided superior customer service to over 600 schools and organizations and assisted 9 sales representatives in territories throughout the West and Midwest. Acted as liaison between customers, sales representatives and production plant personnel to problem-solve, aide in technical and creative issues and support the creation of quality yearbooks and memory books. Participated in various teams focused on the innovation, development and implementation of new programs and processes driving the company forward in technology and service.

Bachelor Of Arts (B.A.), Mass Communication And Journalism

Focus/emphasis in Advertising

General Education, Communication, General

Education record