Jennifer Etheridge Email & Phone Number

Alameda, California, Us

Senior Director responsible for developing and leading the GI & Thyroid promotions team to craft and execute tactics in support of brand strategy for Cabometyx.

Redwood City, California, Us

Leading the Patient Marketing team, developing and executing strategies to support the launch of Lirentelimab.

South San Francisco, California, Us

Launch Lead for key line extension in Lymphoma (DLBCL), leading overall launch strategy and planning as well as access and field engagement launch workstreams.

South San Francisco, California, Us

US Commercial Lead for 2 Respiratory-related Line Extensions, leading strategic planning and commercial launch strategies, as well as collaboration across the organization. Interim Marketing Team Director (Jan - May 2020), responsible for managing three marketing managers, providing coaching, development, and performance feedback.Respiratory Ecosystem Marketing Lead, leading field engagement efforts for team of 5 Ecosystem Marketers across the Respiratory field team with the new Genentech Customer Engagement model.Senior marketer driving value proposition for mid-lifecycle rare disease product in a highly competitive market with limited differentiation. Responsibilities include: HCP campaign design, HCP messaging, Digital media planning (HCP and DTP), management of Patient Ambassador speakers, Local Patient Outreach Programs (patient), patient and HCP promotional materials (RM and in-office).

South San Francisco, California, Us

Launch team member for first Genentech hemophilia A product launch, leading end to end novel patient tactical execution through several personal and non-personal channels, including communication strategy and media execution, conference strategy, and unbranded content creation.Recipient of ACE Shape Award (January 2018), Marketing Excellence Award for “Team of the Year” 2017, and Hemophilia Marketing Team Award for “How Might We” (March 2018)

South San Francisco, California, Us

2016-2017: Patient Insights lead for Hemophilia A pipeline product, driving patient and caregiver strategies and tactics by developing and executing market research to guide segmentation and targeting, positioning, brand personality, unbranded campaigns, and forecasting Successfully completed Genentech Emerging Manager (GEM) Program, Cohort 16 (2016) 2014-2015: BioOncology Patient Insights- Led development of patient communication and marketing strategies for 3 launch brands (Cotellic, Alecensa, and Tecentriq), identifying patient engagement opportunities and channels through market research and partnering with Interactive Marketing to optimize relationship management CRM programs to support patient compliance post-launch.- GNE patient market research lead for Venclexta, effectively partnering with Abbvie market research leads on research for development of Venclexta Support Services program, as well as communication strategy and materials for patients

Philadelphia, Pa, Us

Palmer Scholar (Top 5% of class)Majors: Health Care Management, MarketingWharton-Omnicom Fellow for the 2013-2014 academic year, Academic Fellow for 2013-2014 academic year.Marketing Chair for 2013 Marketing ConferenceSponsorship Chair for 2014 Wharton Health Care Business ConferenceWharton Graduate Association Executive Director for Career Services 2013-2014

South San Francisco, California, Us

MBA Intern in Pertuzumab Market Planning. Led a project investigating the drivers and barriers to use of Perjeta in HER2+ metastatic breast cancer, in order to inform tactics to drive Perjeta adoption in the first line setting.

Newton, Ma, Us

Strategy consulting firm focused exclusively in the healthcare industry, working with pharmaceutical, biotechnology, medical device and diagnostic companies.Personal functional expertise in market research techniques such as survey design and conjoint analysis for patient and physician populations; focus in orthopedics, multiple sclerosis, rare diseases, and pharmaceutical commercialization.Consultant: February 2011 - May 2012Senior Analyst: July 2009 - January 2011Analyst: July 2008 - July 2009

Niskayuna, New York, Us

Summer 2006: Summer Intern in the Biological and Organic Chemistry Lab. Conducted molecular cloning experiments for the construction of new expression vectors for protein tagging and purification.Summer 2005: Summer Intern in the Biological and Organic Chemistry Lab. Used SDS-PAGE and MALDI techniques to identify protein-protein interactions. Authored two GE internal publications.

Mba, Health Care Management

Sb, Chemistry, Biology

(High School)