Jennifer Durand
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Jennifer Durand Email & Phone Number

Digital Campaigns Specialist (SEA / SMA / Tracking / Analytics) at Romande Energie
Location: Lausanne Metropolitan Area, Switzerland, Switzerland 6 work roles 4 schools
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Current company
Role
Digital Campaigns Specialist (SEA / SMA / Tracking / Analytics)
Location
Lausanne Metropolitan Area, Switzerland, Switzerland
Company size

Who is Jennifer Durand? Overview

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Quick answer

Jennifer Durand is listed as Digital Campaigns Specialist (SEA / SMA / Tracking / Analytics) at Romande Energie, a company with 488 employees, based in Lausanne Metropolitan Area, Switzerland, Switzerland. AeroLeads shows a matched LinkedIn profile for Jennifer Durand.

Jennifer Durand previously worked as Digital Campaigns Specialist at Romande Energie and Digital Fundraiser at Médecins Sans Frontières Suisse (Msf). Jennifer Durand holds Cos, Applied Data Science: Communication & Visualization from Ecole Polytechnique Fédérale De Lausanne.

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Romande Energie

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Profile bio

About Jennifer Durand

👋 Hey, welcome!I'm a Digital Marketing Specialist passionate about blending Creativity, Technical Skills, and Analytics.🌱 Currently, I'm a Digital Campaigns Specialist, managing paid campaigns and operating our analytics platform to drive data-driven decisions—all to help accelerate the energy transition.🚑 Previously, I worked as a Digital Fundraiser at Médecins Sans Frontières, managing campaigns and optimizing strategies for online fundraising, supporting medical aid for people affected by conflicts, epidemics, natural disasters, or exclusion from healthcare.I am a non-stop learner who likes being outside my comfort zone.💪 Specialties· Performance-based Digital Campaigns· Digital Tracking & Analytics· Positive mindsetFeel free to connect! If our link is not obvious, please change the default message :)

Listed skills include Digital Marketing, Digital Strategy, Web Project Management, Web Analytics, and 17 others.

Current workplace

Jennifer Durand's current company

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Romande Energie
Romande Energie
Digital Campaigns Specialist (SEA / SMA / Tracking / Analytics)
morges, vaud, switzerland
Employees
488
AeroLeads page
6 roles

Jennifer Durand work experience

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Digital Campaigns Specialist

Current

Morges, Vaud, Suisse

· Create and optimize paid digital campaigns for B2C, B2B, and B2G audiences.· Define the tracking plan and execute its implementation, including consent banners and Consent Mode, across +30 platforms.· Analyze data to identify trends and insights, create reports and dashboards.· Create and optimize landing pages, implementing A/B tests.

Nov 2021 - Present

Digital Fundraiser

Région De Genève, Suisse

· Develop and implement digital acquisition and retention strategies; define KPIs.· Set up and optimize digital campaign performance.· Create and optimize landing pages and donation forms.· Define the tracking plan and implement it for the website and landing pages.· Perform in-depth performance analysis and provide improvement recommendations.·.

Aug 2018 - Oct 2021

Digital Project Officer

Région De Genève, Suisse

· Implement and optimize digital campaigns and projects, defining strategy and KPIs.· Create performance dashboards and reports for campaigns and content.· Plan and implement tracking across websites and landing pages.· Lead website redesigns as the main point of contact for on-site SEO and tracking.· Manage community engagement, including content.

Jun 2016 - Jul 2018

Emarketing Project Manager

Région De Lausanne, Suisse

· Implement and optimize digital campaigns and landing pages to drive traffic and conversions.· Analyze traffic and performance metrics, identify trends, and provide actionable recommendations.· Act as the liaison between clients and developers to ensure project alignment and execution.· Create custom dashboards and performance reports tailored to client.

Jan 2013 - Dec 2015

Digital Communication Manager

Neuchâtel, Suisse

Social Media· Develop and execute social media strategy, including content creation and community management.· Track and analyze user engagement metrics, optimizing strategies to enhance interaction and reach.eCommerce· Design, implement, and optimize digital campaigns to drive brand awareness, traffic acquisition, and lead generation.· Perform web.

Jul 2011 - Dec 2012
Team & coworkers

Colleagues at Romande Energie

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4 education records

Jennifer Durand education

Cos, Applied Data Science: Communication & Visualization

Master techniques to make any kind of data speak loud, covering data wrangling, advanced reporting, interactive visualizations with Shiny.

Bachelor’S Degree, Business Administration (Bba), Specialized In Marketing & Innovation

○ Bachelor's Thesis Digital marketing development for a swiss SME to increase its online brand awareness. ○ Specialization : Marketing &.

Education record

Sprachenschule Luzern

○ Intensive german lessons in Luzern, from April to June. Reach a middle B2 level (according to the common european framework of reference.

FAQ

Frequently asked questions about Jennifer Durand

Quick answers generated from the profile data available on this page.

What company does Jennifer Durand work for?

Jennifer Durand works for Romande Energie.

What is Jennifer Durand's role at Romande Energie?

Jennifer Durand is listed as Digital Campaigns Specialist (SEA / SMA / Tracking / Analytics) at Romande Energie.

Where is Jennifer Durand based?

Jennifer Durand is based in Lausanne Metropolitan Area, Switzerland, Switzerland while working with Romande Energie.

What companies has Jennifer Durand worked for?

Jennifer Durand has worked for Romande Energie, Médecins Sans Frontières Suisse (Msf), Médecins Sans Frontières (Switzerland), Scandola Sa, and Idperso Web Agency.

Who are Jennifer Durand's colleagues at Romande Energie?

Jennifer Durand's colleagues at Romande Energie include Sébastien Studer, Maxime Joss, Domenico Florio, Patrick Biro, and Baumann Jean-Claude.

How can I contact Jennifer Durand?

You can use AeroLeads to view verified contact signals for Jennifer Durand at Romande Energie, including work email, phone, and LinkedIn data when available.

What schools did Jennifer Durand attend?

Jennifer Durand holds Cos, Applied Data Science: Communication & Visualization from Ecole Polytechnique Fédérale De Lausanne.

What skills is Jennifer Durand known for?

Jennifer Durand is listed with skills including Digital Marketing, Digital Strategy, Web Project Management, Web Analytics, Social Media Marketing, Marketing Digital, Community Management, and Seo.

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