Leading our digital marketing services team, we have grown to represent 20% of the agency's full-time staff, producing over 40% of its annual output.

Built a team of collaborative, skilled individuals to service Central Station's roster of clients, with digital services spanning social media, paid media, SEO, content marketing, email marketing and reputation management.

Served as an intermediary between William Illsey Atkinson and potential publishers and producers. Also leveraged digital marketing tactics to increase awareness and sales for Bill's library of work.

• managed, developed and mentored the agency team, to ensure flawless execution from concept through to delivery• responsible for the development of marketing initiatives that will increase traffic, build brand trust and generate leads for FlexDealer's B2B and B2C client-base• operated as an ambassador for the FlexDealer brand, networking and speaking at a number of automotive industry events, including WCDS, TADA and Google's Dealer Huddle• identified promotional opportunities and provided strategic direction for the Dealer Playbook podcast as well as FlexDealer's corporate brand

• managed the production and execution of Strategy Mob's 96-page print publication• generated a network of top-line content contributors • identified and leveraged dealer insights to drive relevant content for print and online• executed a successful single-day workshop event for 60 automotive professionals• planned and implemented the first stages of an aggressive social media strategy set to drive website traffic and grow the subscriber database• managed CX and client services: provided strategic guidance and account management for full-service clientele, while occasionally assisting the team with the ongoing evolution of Dashboard's product suite.

• strategy, design and execution of OMS Direct• brand development • digital marketing strategy and implementation• graphic design• sponsorship coordination• social media management• event planning and execution• public relations***Nominee: OMS Direct, DrivingSales Executive Summit, Best Idea 2015

Taught Media Production to first-year students in the Journalism diploma program.

SPORTSNET MAGAZINE: Proud to have been a part of the team to design and launch Canada's first bi-weekly national sports magazine. Part of Rogers' first digital migration of traditionally offline content—from print—to tablet, then to the website. ***Nominee: National Magazine Awards, Magazine of the Year 2012

MARKETING MAGAZINE: this was a contract position during the 2010 redesign, covering the associate art director’s maternity leave.***Nominee: Kenneth R. Wilson Awards, Best Issue 2011

CANADIAN FAMILY MAGAZINE: This was a contract position, covering the art director’s paternity leave.

• graphic design (POP, direct mail, OOH, publications)• pre-press • studio management• RFP design and production

End-to-end magazine design and production.