Jennifer George Email and Phone Number

Served as a trusted advisor to the CEO and C-suite leaders, developing comprehensive communication strategies for critical initiatives including earnings reports, debt restructuring, and M&A activities.Led enterprise-wide change communications for Lifetouch's digital transformation as well as companywide Value Creation Office roadmap.Managed many high-stakes crisis communications, successfully navigating challenges like cybersecurity breaches, European facility closures with complex workers' council negotiations, CEO transitions, and critical security incidents, maintaining business continuity and stakeholder trust.Transformed the communications function from a cost center to a revenue generator, directly attributing $10 million in revenue to PR initiatives.

Directed strategic communications for Headspace, the award-winning meditation app, recognized for achieving a billion-dollar valuation and unicorn status. Developed strong narrative of a brand that's transformed mindfulness on a global scale.Worked closely with CEO, co-founder Andy Puddicombe and executive team on internal and external communications strategies and narratives; successfully drove the communications plan for the 2020 CEO transition driving positive internal and external narrative shifts.Oversaw external communications efforts, driving 30+ billion impressions with features on TODAY, CBS This Morning, ABC News, NPR, NBC Nightly News, and many others. Partnered closely with government officials including former Governor Cuomo of New York and Governor Whitmer of Michigan to help support national, state and local response to COVID-19.Oversaw global PR strategy including agency management in existing and new markets,working closely with internal teams and agency partners to formulate messaging, plans andmeasurement goals. Successfully led the global launch of Headspace in France and Germany in Q2, 2019 resulting in a 50% increase in unaided brand awareness. Led multiple global media tours in the UK resulting in features in and on BBC, iTV’s This Morning, CNBC UK, Glamour UK, and many others. Led the development and global launch of Headspace’s first-ever influencer marketing programming across US and Europe including country-specific strategy development, campaign creation, partner selection, price setting, and ROI analysis. Launched “Before and After of the Mind” always-on microinfluencer campaign testing multiple passion groups resulting in increases in key metrics such as engagement rate; clicks; saves and app install rate.

Murad is a global prestige skincare brand owned by Unilever. I oversaw global communications strategy including PR, artistry relations, influencer relations and social media. Responsibilities include:• Developing internal and external communications plans for more than ten new product launches each year, including employee education events, earned media, influencer relations and organic social.• Leading the development and global launch of Unilever Prestige’s first-ever social purpose program, Murad |EyesUp, from conception to cross-functional, multi-market execution.• Driving executive visibility and thought leadership strategy including conceptualizing, seeking, vetting and preparing founder for opportunities, based on audience and communication goals, including speaking engagements and media interviews.• Serving as company spokesperson; train, prepare and counsel executives for media interviews.• Overseeing social content including creative development, editorial calendars, social narrative strategy featuring voice and brand guidelines, and influencer partnerships.

The Wonderful Company is a privately-held, $4 billion multinational company that owns FIJI Water, POM Wonderful, JUSTIN Vineyards & Winery, Landmark Vineyards, Teleflora, Wonderful Pistachios and Almonds and Wonderful Halos. • Lead domestic and global PR and communications strategy in China, Australia, Canada and other international markets as needed including agency management, social/digital marketing, and event promotions• Formulated crisis response and issues management strategy for a wide variety of issues including product recalls, food safety, natural disasters, accidents, and legal allegations. Manage development of reactive holding statements, executive statements, media backgrounder/ messaging documents, media advisories, white papers, remarks, employee Q&As, etc.• Established department’s quarterly PR measurement and ROI analytic process; work with internal stakeholders in Insights and Strategy groups to define and track key metrics; present findings and recommendations to Chairman• Spearheaded all communications planning and materials development for global rebranding effort from Roll Global to The Wonderful Company. Activities included competitive positioning, stakeholder interviews, message guide creation, media relations strategy, employee roll-out, and internal/external communications plan• Serve as company spokesperson; trained, prepared and counseled senior executives for media interviews• Cultivate and nurture strategic partnerships with influencers, tastemakers and third parties including celebrity spokespeople, bloggers/social influencers, commodity boards, and others• Oversee strategy, budget and relationship with FIJI’s global nonprofit partner, Conservation International, to advance work around the Nakauvadra Forest Carbon project in the Province of Ra• Serve on global steering committee for Roll Global’s employee excellence program, Roll Global Academy

• Senior adviser for national and global Brand Marketing and Cause Branding clients including Nestle Waters North America, Hilton Worldwide, eBay, Northwestern Mutual, Deloitte, and Nestle Purina PetCare. • Led a team of one Supervisor and two Assistant Account Executives for global social enterprise client; Project included close coordination of teams in Singapore, India and New York; Grew the account by 125% in one year. • Co-led the internal Cone Green Team; published the agency’s first Corporate Responsibility Report and managed interim updates year-over-year.

Clients included Nestlé Waters North America (consumer packaged goods company), Lindt (consumer packaged goods company), Deloitte (consulting firm), and the International Bottled Water Association (nonprofit trade organization) Purina PetCare (pet food company), and eBay (ecommerce company).Coordinated development of local and national corporate, product and trade marketing programs, media relations campaigns, and corporate citizenship platforms.Co-led Cone's internal Green Team in management and development of Cone's Corporate Responsibility Report and subsequent reporting updates.

• Founding member of MSLGROUP’s global cause marketing and CSR discipline; responsible for growing existing clients including Keurig, Green Mountain Coffee Roasters, and Sodexo. • Led team responsible for launching Sodexo’s Better Tomorrow sustainability plan; led development and implementation of year-long marketing and communications plan. • Recognized by New York office as MSL Staffer of Excellence for exceptional client service, awarded to only two employees annually.

• Created national and regional public relations plans for clients including Basking-Robbins, SUBWAY, and the New England Confectionery Company (NECCO)• To generate media coverage for Baskin-Robbins' 60th Birthday, planned and executed "World's Largest Scoop of Ice Cream" stunt; secured Guinness World Record inclusion and generated more than 200 million media impressions for a one-day event• Promoted three times in two years; received numerous internal recognition and awards